Adidas Reports Samples For Students

Introduction 3

Executive Summary 3
Ethical Policies of the Company 4
Environmental Policies of the Company 4
Credibility of Ethical and Environmental Claims 6
Conclusion 6

Reference List 8

Introduction
Adidas AG is a German global corporation that designs, produces and sells sport goods, including clothing, shoes, and various accessories. This company operates in more than 160 hundreds of countries and employs more than 53 thousand people, generating sales of more than €14 billion (Adidas-group.com, n.d.). The company is known to design clothes that have three parallel bars, which is a typical logo of the company. Adidas was founded in 1924, and today it ...

Nowadays globalization is developing rapidly; more and more companies establish their subsidiaries in the foreign countries. Many organizations have presence all around the world. This process has either advantages or disadvantages; however, companies receive mostly positive outcomes of globalization, such as access to the new markets and outstanding talent, outsourcing of production and R&D, learning the experience of the foreign colleagues, and etc. This reported is devoted to identification of the ways of international business strategy’s improvement for Adidas Company.

Globalization

Globalization has made significant changes of the world economy. It foresees the following aspects:
Nations differences: the competitive ...

Adidas is the leading marketer and producer of sportswear while facing competition from rival, Nike. The company’s remarkable marketing strategies have been as a result of modern and new technologies, especially in advertising. The organization targets consumers from all over the world making its advertisement strategies a major part of their marketing. Adidas has managed to keep up with the challenging consumer demand over the years due to the approaches used in their advertisements. For most of their adverts, the use the motivation and learning concept to attract the consumers who can easily relate with the advert.
2015 ...

The City and State

Macro Environmental Factors: Adidas
The two main macro environmental factors impacting Adidas are legal and socio-cultural. In 2015, Adidas brand faced financial turmoil due to several factors, which led to a drop in its sales (Peterson, 2015). The executives failed to create the products that were supposed to appeal to changing taste of the American customers (Peterson, 2015). Adidas has not been as successful as Nike in signing sports celebrities for endorsements. Nike signed a deal with Basketball superstar Michael Jordan and today the Jordan brand is one of its most profitable subsidiaries. Adidas is yet to achieve that ...

1.0 Executive Summary
Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

Introduction

The purpose of the paper is to evaluate the approach of Marks and Spencer, a giant multi-channel retailer located in the UK based on sustainable products and managing waste (EY). The report aims to identify the main sustainability challenges that M &S recognize in their reporting and summarize the M & S sustainability strategy to highlight the obstacles, benchmarking against its rival Zara and Adidas. The report will provide an evaluation of M &S approach to sustainable products and manage waste drawing upon information available in the firm’s sustainability reporting material and concerning the speculative academic theory and models. ...

- Bauer’s performance in apparel industry
- Core competencies and source of competitive advantage.
Bauer Company operates in the apparel industry with its main business line being sportswear production. (Bauer, 2012) A business’ core competency determines its ability to establish a competitive brand which also depends on several factors. (Fred, 2011) In that respect, the sources of Bauer’s competitive advantage as well as its core competencies are as follows.

Core competencies

- Favorable brand positioning and image that makes it a brand that customers would want to identify with hence earning customer loyalty.
- Adequate finances that enable ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016).
The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

Chapter 1

Nature of the Organization’s Business
Under Armour is a multinational sports clothing and accessory company headquartered in Baltimore, Maryland. The company suppliers casual apparel and sportswear, and in 2006, it started offering footwear. The company sells its products worldwide targeting athletes at all levels as well as consumers having active lifestyles. To date, the company has opened various stores as well as factory outlets in various states and nations including Canada and China.

Organization’s History

1996-1998: Early Milestones
1996: Founding of the Company
Kevin Plank founded the company in 1996 when he was 23 years old. He was the former ...

Introduction

The case study Nike the art of selling air, taken from 100 great businesses and minds behind them is in essence the story of an organization which changes the course of the sneakers industry and started a journey which is still ongoing with great success.
Nike Inc. has been the face of the sneakers industry for the last five decades, the story starting in 1962 by Phil Knight who in collaboration with his coach Bill Bowerman, laid the bricks for a revolution in the footwear industry.
Ever since the launch the achievements of Nike in terms of creating a brand ...

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Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

Porter’s Five Forces Model

Michael Porter’s Five Forces model gives a strategic insight to the firm. It considers the five forces necessary to create a competitive advantage. This model helps the strategic manager to understand where power lies, and helps in creating sustainable competitive advantage. The analysis of foot wear industry according to the Porter’s model is given below:

Threat of New Entrants

The threat of new entrants in the footwear industry is high. There are a few entry barriers. The government regulations are few. Moreover, the inputs are easily accessible. It is not tough to arrange workforce, technology, raw material and expertise. However, advanced technology can lead ...

Introduction. 5

Purpose of the report 5
Findings 6
Situational Analysis 6
Strategic and Marketing Opportunities. 9
Financial Opportunities.. 12
Operational Changes.. 12
Strategic Priorities.. 13

Communication Plan and Recommendations 14

Conclusion. 16

References 17

Executive Summary
This paper is carried out for purpose to prepare a full strategy and situational analysis around a new product line created by David and Victoria Beckham for young soccer players called Beckham Sports Star Range. The research draws attention to the fact that in Australia demand for the sports industry products has been caused by changing consumer attitude towards sportswear and the promotion of a healthy lifestyle ...

Evaluation of Marketing Strategy

Introduction4
The brand.4
The organizational strategy.5
Strengths of the marketing strategy..6
Weaknesses of the marketing strategy..8
Marketing mix..8
Product..8
Price..9

Place.9

Promotion.9
Conclusion10
Appendices10
Appendix 1: SWOT Analysis..11
Appendix 2: PESTELEL Analysis..11
Appendix 3: Michael Porter’s Five Forces Analysis12
References List ..13
Executive summary
Nike, Inc. is a leading manufacturer of footwear, apparel and equipment globally. The company has enjoyed a long history of success due its consistent marketing strategy that gives it a competitive advantage. Nike uses a various strategies to maintain its lead in the vast global market. This study assesses the effectiveness of the marketing strategy ...

Business

Global Strategies
The Nike Company operates on a global front. It has competitions and operations in the global sector. That is; numerous aspects link the Nike Company to the global sector. Nike has various business strategies including global strategies that have enabled it to prosper in the global arena. With the increasing market share and the emergence of new markets, the Nike Company has different measures that link it to the establishment of global strategies to suit in the changing fortunes of time in the business environment.
The global strategies of the company address its needs to expand ...

Table of Content

Definition of key terms
2

Introduction
3
Background information
3
Factors influencing the purchase of footwear
4
Personal characteristics
4
Individual circumstances
6
Social environment
7
Components of attitudes influencing behavior
8
Cognitive
8
Affective
9
Conative
10
Conclusion
11
Bibliography
12

Definition of key terms
1. CEO-Chief Executive Officer
2. NIKE-A US based Footwear Company, that manufactures sportswear and other sports apparels
3. ADIDAS-this is a German owned sports ...