Background of the Company and Industry
Consumers consider different companies synonymous with different products. In the technology industry Apple is synonymous with portable music devices and in the culinary industry McDonalds with cheese burgers. These companies have established themselves as the leaders in their industries and are immediately associated with the products that they produce. Today, in the office products industry, Staples and Office Depot have become the top two most popular chains with branches all over the United States and even in other parts of the world. Over the last three years Staples and Office Depot have generated respective annual revenues averaging around $24 ...
