Essays on Gaming Industry

Video and Computer Games Industry

Organizations rely on environmental scanning to carefully monitor their internal and external environments with the aim of detecting opportunities and threats that may have a bearing on their current and future plans. Changes in technology have contributed to increased dynamics in the video and computer games industry, and companies have been forced to transform and adapt to stay competitive. Enterprises focusing on the retailing of DVD/CD/Computer games have been affected by the advent of competition especially from companies utilizing digital platforms to provide video and computer games to their clients (Grüsser et al., 291). There has been the ...

Vivendi

Introduction Vivendi is a content and integrated media group that is operating its business throughout the value chain of entertainment industry. The company incorporates its business operation from talent discovery to the development, production and distribution of its content. The company owns the Universal Music Group, which is the world leader in music industry, whereas it also owns the Canal+ Group which is a leading television group in France. It also produces international television series and movies and owns a French TV channel, which is also the biggest pay TV in France. Vivendi has also initiated its investments in ...

Virtual Reality

Introduction Technological advancements are essential to the development of any nation. In fact, lack thereof compromises the overall potential of a region being self-sustainable. With this in mind, it is worth mentioning that the progressions in science and technology over the years fostered the development of virtual reality. Popularly referred to as VR, this marvel is a computer technology that replicates realistic human environments and simulates the user’s physical presence to fit the setting presented by the system thus allowing interaction. Currently, most of the virtual reality presentations are conveyed on a computer monitor or a head-mounted display, ...

Atari Rapid Growth

Atari’s rapid growth is attributed to the decision of its founder to transform the traditional gaming machines into a smaller home machine. Bushnell compressed the coin-operated Pong game into a smaller home system. The Atari 2600 was the most successful home based gaming system that used cartridge.

How Did Ninitendo Successfully Recreate the Home Video Game Business Following the Atari - Era Boom and Bust?

After the boom and bust of the Atari, Nintendo focused on a diversification strategy. Initially, the company focused on the production of playing cards before the diversification to the production of the video game business. As such, the organization acquired a licensing to produce video games from Magnafox, which led to ...

Marketing is the lifeblood of a business. In today’s gaming industry, businesses spend millions of dollars in advertisements just to reach their target market and grow their niche. In fact, companies can now maximize their growth potential through different technological platforms, such as social networking sites (e.g., Facebook and Instagram), where advertisements can also be done. This is relatively a good opportunity compared with the days when they can only use print ads, television, and radio as their medium. Among the many companies that spend a significant amount of money for marketing is Nintendo and Microsoft. Nintendo is ...

The canvas model

The canvas model refers to an ideal business model which is comprised of 9 major items, which touch on different aspects of business (Wirtz, 2010). The firsts aspect here, as pointed out by Wirtz (2010) are key partnerships. These refer to alliances that an enterprise creates to help in its normal operations. At Blue Buddies, the manufacturing of most accessories is outsourced, meaning that the manufacturing firms in the Far East come up as the key partners. The second aspect is the customer segments. The segments refer to the different categories of customers that a company targets . At Blue ...

Answer Questions

1)Table 1 shows correlations of clothing retailer positioning questions to the two dimensions of a positioning map. Based on the correlations, name the two dimensions. Show the process and discuss your reasoning. Organizations make use of positioning map to help them identify a perfect position in the market with respect to their products or services. Positioning is a good way to let the organizations understand where they stand in the eyes of customers. Perceptions of customers are very important in defining the positioning of products and services. Positioning maps reveal where and how certain brands are placed in ...

Executive Summary

In this consultancy report, the whole work has been discussed in parts starting with the introduction that explains the topic statement about the video games industry. The report also covers the history and the development of the video games industry with a case example of a British company HMV Retail Ltd. Through carrying out of a PESTLE analysis, the report focuses on the external factors surrounding the video games companies. Also, the report has put forth some of the major areas that any business in this industry should focus on to experience growth and formulate change strategies. The report ...

Abstract

This paper is an introduction to simulation and a deep dive into the gaming industry which includes video and computer games. The last part also talks about the growth of this industry and job opportunities with a focus on international marketing profiles. Simulation is a process where a real life object is built using a model and digital prototype can be formed for experiencing the real object. It helps in testing and making sure the real life object is successful. Simulation is widely used in gaming industry with social games where people live as a simulated person and do ...

Introduction

Virtual reality has indeed experienced a revolution in the current decade. Precisely, the technology associated with this innovation has been heightened to newer levels making it more promising than it was in the previous century. According to Ohta and Tamura (2014), virtual reality is a computer generated an environment to replicates an actual setting to enhance an immersive feel to an individual. The sensory experience created involves one’s sense of sight, smell, hearing, and movement. In 2010, the first prototype of the Oculus Rift was created, and it had the ability to generate stereoscopic images that created a ...

Product

The power of the internet cannot be underestimated. It provides a platform where individuals can launch a successful business. Online computer games have increased taking a sizable share of the internet. Online games are played by various people and different age groups. This business plan is undertaken to lay a basis for starting an online game known as the Cogi Game, for teens and youth. Our business, known as Planet 1 will use the internet to come up with a new model of an online computer game, going with the trade name “Cogi Game” for children and youth.

The Organization

The ...

Management

INTRODUCTION Zynga Inc. is the largest game developer in the world with nearly 290 million monthly active users per month who are playing their games mainly on Facebook such as Mafia Wars, Zynga Poker, Frontier Ville, City Ville, Farm Ville, among others. Moreover, Zynga offers its game through several platforms such as My Space, iPad, Yahoo, iPhone and Android (Survey Analytics).

The leader of Zynga, Mark Pincus, founded the company in 2007 and led the company with his leadership skills making the company to be a pioneer in the social gaming industry. Although it is important for a leader ...