Essays on Cocacola

Social Media Marketing

The emergence of social media technology has made it possible for an individual to communicate with a large number of people related to products and companies that offer them. It indicates the positive impact of consumer to consumer marketing in the diversified market. Social media is considered a hybrid tool for promotional activities. The main reason is that in the context of traditional advertising, it enables the companies to communicate with their customers and in the context to non-traditional advertising it enables customers to communicate with each other directly (Mangold & Faulds, 2009). Various companies use social media as the ...

PepsiCo’s goal is to “Perform with a purpose”. The three pillars of their purpose are: Customers (human sustainability), Environment and Employee (Talent Sustainability). The third pillar is evidence of the fact that diversity and inclusiveness practices are part of PepsiCo’s strategy. PepsiCo operates in four business units: PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe and PepsiCo Asia, Middle East and Africa. Today PepsiCo operates in over 200 countries. It manufactures around 18 branches of beverages and snack foods including Pepsi-Cola, Frito lay, Tropicana, Quaker and Gatorade. Operating in over 200 countries it employs close to 300, ...

Question 1

There are two ways that help explain how animals learn and these two ways are classical conditioning and operant conditioning. The two share a variety of basic principles just as they share a number of principles in their differences. Operant conditioning, a theory that was propagated by B. F Skinner seeks to explain the leaning of behavior through reward and punishment (Nevida 2011). Voluntary responses begin to be controlled by their consequences in operant conditioning. Classical conditioning on the other hand was propagated by Pavlov and furthered by Watson and in their view, details that behavior is as a result of stimulus and ...

Company Background and Business Summary

The Coca Cola Company (www.cocacola.com) is the leading non-alcoholic beverage company, as well as one the world’s most recognized brands. The company is a 16 billion dollar empire, including four of the top five soft drinks, including Coca-Cola, Fanta, Diet Coke, and Sprite (Coca Cola, 2014). Other brands produced by the company include PowerAde, Minute Maid, and vitamin water. Coca Cola owns or licenses and markets more than 500 beverage brands, mainly nonalcoholic sparkling drinks but also juice drinks, waters, sport and energy drinks, and ready-to-drink coffees and teas. As the world’s largest beverage distributor, Coca Cola ...

Current global markets

The Coca Cola company license or owns and markets more than 500 non-alcoholic beverage brands, mainly sparkling beverages in addition to still beverages such as juices, waters, sports and energy drinks, ready-to-drink coffee, and enhanced waters. The company serves the global market, which include Europe, Africa and Eurasia, North America, Latin America, Pacific, Corporate and Bottling investment (Coca Cola, 2014). Coca Cola sells more than 230 brands in more than 200 countries (Coca Cola, 2014). While the company currently operates internationally, it has always emphasized local operations, with independent business people with their localities own and bottling and distribution ...

Abstract

Performance measurement is one of the crucial methods that an industry or an organization uses in maintaining issues that govern productivity. People influencing production processes in an organization, like the managers and supervisors, always ignore the aspect of performance measurement leading to poor industry performance. The use of measurement and evaluation in performance management a manufacturing industry uses many concepts, methods, tools, techniques and strategies. The discussion analyzes various performance evaluations used by the Coca-Cola Company. The evaluation involves the methodology, strategies, and program implementation, integration and improvement.

Introduction

Performance measurement is one of the crucial methods that an industry or ...