Essays on Engen

LITERATURE REVIEW

Literature review When in the MSDI conference that was conducted in the late 1980s and at the beginning of 1990s, the concept of brand equity was discussed then participants agreed that there are two sorts of brand equity that includes financial brand equity and consumer based brand equity. Financial brand equity is related to the value of the company as it the brand of the consumer is treated as an asset. However, the consumer based brand equity (CBBE) is related to the value of customers because the brand adds convenience in the lives of customers (Cant, Strydom & Jooste, 2009). ...

Introduction

International trade, which involves an exchange of goods and services across the geographical boundaries of a country, is one of the major determinants of the economic stability of a country. The volume of trade indicates the effect of trade on the economies of the participating countries. The economy of the United Kingdom has continuously experienced expansion despite the presence of rampant unemployment and inflation until the 2008 recession. This resulted from the failure of the government to take actions to correct economic instabilities (Washington et al. n.p). The relative value of currency between countries involved in exchange is essential ...

Introduction:

Person who is responsible to command an organization or a country in order to achieve an objective is called a Leader. A leader can be defined as a person who is assigned with responsibilities and has the ability to influence the behavior and the performances of the employees so that the desired goals can be achieved (Gardner, 2003). Leadership is a state or position which really requires leadership skills and no leader is born with those qualities. However some leaders may have some leadership skills but still these skills need to be polished. Through hard work, training and with the will power and ...