Essays on Important Elements

Introduction

This project is an article review project that covers important elements and aspects of the chapter “Building Customer Satisfaction, Value, and Retention”. This is a chapter in the section “Understanding Marketing Management” in the authoritative book Kotler on Marketing. The focus of this research will be on customer satisfaction, customer value and customer retention in the context of marketing management. This project will include the review of four scholarly journals and articles on marketing and an application of its key concepts to the chapter. Thus, for each article, there will be a 500-600 word critique of the article and ...

Analysis of the Chipotle Mexican Grill Service

Introduction The purpose of this assignment is to conduct a multifaceted and complete analysis of the service, provided by the Chipotle Mexican Grill restaurant, operating in direct customer service in own physical space as well as catering. To narrow down this analysis and due to the limitation of the personal experience only to direct customer service in the restaurant, this document will look specifically at this aspect of the business. To better understand the proposition of the restaurant it is important to look at its business model. Founded in Delaware in 1993, today the organization operates over 2000 restaurants ...

Question 1: Using examples for precise illustration, explain how BMW has planned innovation and new product development to manage its technology life cycle, i.e., product life cycle. BMW is one of the high-tech companies that successfully use customer-friendly and coupled with an approach to innovation management (Stanleigh, n.d.). This innovative culture is what determines BMW to be an effective firm. Company’s management states that all departments of their business are equally oriented on innovations in their area, however at the same time the company does not loose its main orientation. This innovative approach can be viewed in new ...

Communication Plan in the Training

In an attempt to do an overhaul of the organizational systems, an adequate training plan is required. This makes the ultimate result of the training process to be effectively achieved and thus enhance adequate transfer of knowledge. Very proper channels of communication are required in the bid to make a training plan to be effective (Chasen & Putnam, 2012). The main reason for the establishment of proper communication plans is to ensure that each and every member of the organization reaps the maximum benefits out of the training. Several communication modes can be employed when executing the training plan. First, ...

Fostering Creativity in Children’s learning

Development of children both intellectually and psychologically is a systematic cycle that requires the collaboration between different social and environmental factors. Music is one such influence to the development of a child’s brain. By making an analysis of different academic materials, it will be easier to determine the true effects of music and arts to child’s development. The study will make it possible to understand the impacts of such approaches to a child’s academic and creativity and hence determine their effectiveness towards enhancing proper brain development.

According to Shore and Strasser (2006), music influences how children think during their ...