Essays on Pauwels

Introduction:

The main purpose of writing this report is to determine the marketing metrics and marketing effectiveness of Apple. Marketing metrics are the performance indicators, which permits the business to perform overall marketing performance. The marketing metrics help to attain greater accuracy in the business activities. Marketing plays an active role in the business and the success lies in the marketing abilities. The marketing metrics are categorized into various types’ namely behavioral, financial, physical availability and consumer profile etc. In this report, these metrics with respect to Apple Inc. will be discussed. As a marketing consultant, I will provide the ...

Introduction

Placing eco-labels on the consumer products is thought to have immense positive effects on the consumer behavior. In particular, some studies strongly suggest that when the consumers become aware about the product origins and the method used in merchandising, their consumer choices become more ecologically and environmentally friendly. The purpose of the future is to investigate whether these assumptions are validated, or they are merely the results of unfounded marketing speculations.

Background

There is a strong opinion among the marketing professionals that the importance of eco-labelling is gradually, but steadily growing. Thus, several studies confirmed the assumption that traditional methods ...

M.K is a female, 45 years old with 5.5” height and 225 lbs. weight and has a history of smoking for 22 years and poor diet. The history of Type II diabetes mellitus and primary hypertension is also observed with the recent diagnosis of chronic bronchitis. She has been observed with chronic cough with sputum, light headedness, excessive peripheral edema, distended neck veins and increased urination during the night. She has been using the medications comprising of Lotensin and Lasix to treat hypertension and Glucophage for diabetes mellitus.

Vitals and Lab Results

The patient is observed chronic cough with sputum and the cough ...

Doing a market analysis. PESTLE and TOWS analytical frameworks

Launching a successful business in any industry requires doing a market analysis. The latter refers to the process of studying the dynamics, attractiveness and trends of a particular industry of economy. Market analysis is an integral component of an industry analysis. In practice, the majority of all market analyses facilitate in strategic planning and tactical execution of the strategy, supply chain management, designing and implementing marketing strategies and identifying the most appropriate targeting and positioning schemes. This entry analyzes the most essential components of a market analysis and provides basic insights into how to carry out them in tourism ...

Price wars often tend to occur in an environment where there are multiple substitutes available for a particular product. This problem is of significance especially for a new company that is trying to introduce a new product in the marketplace and is faced with price wars with rival competitors. When confronted with the challenge, it is only the corporation that will be able to make the best products and services for its customers for the best available market price that will win the war cost challenge (Bertini, 2014). According to van Heerde, Gijsbrechts, & Pauwels (2008), price wars in the ...

Initiating a small flower business can be challenging because of fear of not obtaining clients or not being able to satisfy fully what customers need effectively. However, to Janet Walsh, there are a lot of opportunities in business that are relevant for an entrepreneur like her. First and foremost, Janet Walsh recognizes that for her business to succeed, she must have clients and so does any good consultant. Thus, consultants take a disciplined approach to finding as well as maintaining client relationship. This requires that they know their market and understand the difference between publicity and public relations. Consultants ...

As the world becomes increasingly globalized, indigenous languages become more and more at risk of becoming extinct. Given the increasing industrialization and wider communication of superpowers such as the United States and China, the increasing presence of both Western and Eastern major languages and cultures has meant the overshadowing of many local and indigenous languages. This makes them fall into the realm of 'endangered languages,' languages and ways of speaking that threaten to become obsolete in the face of a modern communicative age. This phenomenon is known as 'language shift,' and indicates the moving of some languages into ...