Jewelry Case Studies Samples For Students

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so compare and contrast the two distribution strategies explaining why they would be similar or different.

Introduction

Distribution channels are strategies or methods of moving products and services from manufacturers to consumers in an efficient and convenient manner (Dent, 2011). Distribution channels are based on the “place” factor of the marketing mix tool that refers to getting the product at a place that is suitably viable to consumers. ...

Strategic Analysis Alacer Gold Corp and Gold and Mining Industry

Introduction
Gold is a precious metal with high ductility and malleability, and it finds application as jewelry and investment. It is considered to be one of the safest bet for investment, especially during economic instabilities. Consequently, rapid political instabilities in the Middle East and financial crisis led to rapid increase in the price of gold worldwide. Technological innovation is also a major factor that affects the gold and mining industry. Therefore, the strategic analysis narrows on the gold industry, with a specific focus on Alacer Gold Corporation. It looks at the trends in the industry and how Alacer Gold ...

1) As part of your environmental analysis, please identify the various components of the Global Diamond Industry (e.g., legal, regulatory, political, cultural, technological, and economic), highlighting the main trends affecting the future of this product market (up to 2 pages);

The global diamond industry consists of three major sectors: mining, rough diamond trading, including retailing and jewelry, and industrial diamonds (The Diamond Industry, p. 1). This industry structure includes both large and well-organized organizations and small, independent diamond operations. The industry has a work force of about ten million people globally. They include both those who are directly and indirectly ...

Findings

The jewelry store is a family business, and the head of the business is the son of the founder. Unlike his father who was a skilled jeweler, he was more of a salesperson. John managed to move the jewelry store to a higher end location which increased its profitability until the global economic crisis of 2008. Profits started going down, and when John lost a salesperson and a jeweler to other employers, he decided not to replace them. An employer should be able to offer a value proposition which will ensure that the employees remain loyal to the business ...

The University

Depending on the manufactured product it’s supplier has to choose a right strategy to deliver the product/service to the customers. According to Philip Kotler, “Successful go to market strategies require integrating retailers, wholesalers and logistical organizations” therefore the main goal is to hand the product to the customer, to convince that it better and finer than any other options available.
I have chosen to distribute custom designed jewelry. It very unique and unusual product and requires extra care and attention in choosing a distribution strategy. One of the main advantages of the custom product is it’s exclusiveness. Using ...

A.) Daisy can file an unfair dismissal complaint against her previous employer, The Chopping Block. As an employee for 14 years with the company covering the years 2002 and 2016, there was no justification for her dismissal based on the grounds of for lateness and rudeness to staff and customers in February 2016. In fact, Daisy was not given a fair notice that the question of her dismissal for incapacity was being considered by the employer, and she was not afforded an opportunity of being heard or to explain her side. The reinstatement of the discharged employee is the ...

QVC Background

QVC (Quality, Value, and Convenience) was founded by Joseph Segal in 1986 and they also started broadcasting in the same year in November. The Home Shopping Network a televised shopping network was launched two years before that time. Joseph always felt himself impressed with the idea that another new televised shopping network would have the potential to attract new customers from around the globe resulting into significant profits.
Over the next few months Segal launched his own shopping network headquartered in West Chester, Pennsylvania, United States. He hired several seasoned television executives and offered 24 hours and 7 days ...

Insurance Risk Mitigation: Case Study

Insurance Risk Mitigation: Case Study

People face different kinds of risks in their personal lives and in the communities where they live. Being aware of one’s level of risk exposure and taking concrete steps to mitigate the risks and associated liabilities can help people protect their lives and properties. Most risks are manageable and the resulting losses avoidable if the right measures are taken. From the case study, it is clear that Mr. Arkanfarkar and his family are exposed to several types of personal and commercial risks. This report presents a strategy for managing the personal exposures of ...

1.0 Background
According to Wiefels, the term marketing communication refers to all activities or strategies that are applied by a given organization or company to communicate to customers or market their goods and services. The process of market communication may apply various strategies such as advertising, branding and use of websites or even direct sales presentations. Hong Kong Disneyland is the smallest in the world and it was occasionally reported to have made losses. Based on the challenges that it (Hong Kong Disneyland) faces, the following strategies may facilitate the improvement of the number of tourist visits.
2.0 Specific ...

KROGER

1-Introduction
This case analysis will portray a good image of the Kroger Co. in the market as it the leading retailers’ of the grocery store.Start of the Kroger Co. goes back in 132 years from now. That is, in the year1883; Barney Kroger started the business by investing his life savings of $132 for opening a groceries store in the downtown street of Cincinnati, USA. The credo of doing business for the Kroger Co. was and is “Be particular, never sell anything you would not want yourself.”(Kroger, 2015a).With this credo working behind the success of stores, the Kroger ...

Magnusdottir and Santa Domingo worked in the fashion industry for many years and this gave them enough experience which enable believe in improving the efficiency of this fashion industry by coming up with unique and more faster ways of doing things. Despite the fact that the surfeit of sales channel fashion press were in existence, Magnusdottir realized the presence of uncertainties relating to consumer demand mainly for the conceptual runaway d high-end pieces. She approached Lauren Santo Domingo in order to work together in co-starting a retail business or company.
In the year 2011 in February, they launched a Moda ...