Personal Selling Case Studies Samples For Students

When an organization is trying to build communication strategies and reaching out to its customers and potential customer, the important thing to consider is the best venues and vehicles with which to reach them. Traditional media like radio, television, newspapers, magazines and billboards are used to advertise.
Companies use sales promotions to stimulate sales. This ensures that the end users purchase more products. Trade promotion is also used to encourage immediate activities. This can be done through discounts or offers.
Personal selling is another venue commonly used. It is direct communication between buyer and seller with the ...

Overview:

Best Buy, currently fighting to be the number one consumer electronics retailer title in the United States, began quite humbly indeed. The company started as a single location car and home stereo store in 1966. In North America alone, Best Buy has some 1400 locations, while the figure goes up to 2600 in Europe and China. Industry analysts believe that Best Buy has certainly improved its standing in recent times, and this is backed by the demise of two of the company's major competitors, Circuit City, and CompUSA. Best Buy was pushed on by a strong market share, healthy stock prices, and a ...

Executive Recommendations Letter

The mission statement of Snapple Group is delineated in its company intention of being a domestic leader in the flavored beverage industry. Its reputable and established brand allows it to deliver beverages of superior quality to its existing and potential customers. As such, in order to achieve its mission, the company bases its operations on the following objectives:

Effective marketing

Strengthening its distribution channels
Establishing fruitful partnerships.
Investing in its employees and the communities the company operates in.
Using environmentally sustainable operations in its undertakings.
Implementing the best technology to minimize costs and sustain profits.
Core Competencies
An authentic brand with ...

The Choice

In the current case, BMI has managed to develop a multi-million dollar business, but they still remain unknown as they are a new company. The company has a management team made by individuals with years of experience and strong industry reputation. BMI (Brand Momentum Inc.) needs to evaluate all options and identify the way the company can maximize their brand reach and exploit their competencies. Among all three choices available for promoting BMI and developing the company’ brand name, the most effective option would be to use traditional marketing option. The traditional marketing option requires BMI to purchase ad ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

Introduction

The hotel industry is among the critical sectors in the world. In 2011, the United States of America hospitality was the second largest employer while leading in fifty of its states. The industry has seen continuous developments and improvements held. The amounts of revenue collected have been on a constant increase since 2010.The sources of competition are amenities, services offered and pricing. (Maamoun, 2014)
Smith travel research firm divided the hotels and lodging centres by pricing and services. However, the prices charged were determined by the amenities presented and service levels. Fully serviced rooms, luggage services, room service, decent ...

- The firm’s strong point and flaws and also approvals for addressing resource deficiencies and other weaknesses.
- The suitability of the firm’s yields and services, to the foreign market. Here, the suitability of the products and services to international customers is determined.

Potential markets to a product

- Retailers
- The government
- International community

Information could be gathered from

- Print-this occurs in paper works such as newsletters, microfiche, books, periodicals, magazines, newspapers among others
- Televisions and radio media. This includes advertisements.
- Online information. This involves the use of the internet and search engines.

Examples of international market intelligence

- I have gathered the ...

Communicating value

1. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen.
2. Sales promotion consist(s) of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
3. Some companies set their promotion budget to achieve share-of-voice parity with competitors. This is called the Competitive-Parity Method.
4. A program designed to promote or protect a company's image or its individual products is called Public relations (PR).
5. Advertising is/are any paid ...