In today’s competitive landscape, an organization must employ all possible means within reach to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has the opportunity and resources to alter the landscape of the airline industry in its favor. In order to succeed, Classic Airlines must correctly forecast market potential and future demand, by establishing both short- and long-term marketing objectives.
Classic Airlines faces an organizational issue requiring urgent solution. The current internal and external marketing programs have not been able to satisfy the needs and wants of the stakeholders. Classic Airlines customers have resorted to ...