Essays on Fares

Economics can be use to provide solutions to various questions that relate to different phenomena, issues, and life events. The understanding of how different economic models are applied in real life situations is vital to the exploration of the underlying causes of various events and analysis of the behavior of economic agents. The most intriguing question of interest to me involves the reasons behind variations in airline tickets. The question is why some airline tickets are expensive than others. I decided to choose this question because it involves various economic factors that can be analyzed through a suitable econometric ...

Statement of Problem

Uber is a ride hailing mobile application that has gained significant popularity in different countries, especially their home country the United States of America and the rising market in India. Every day, hundreds of thousands of people hail a cab from the application and enjoy the efficient and customer oriented services. One problem that has caused several problems for the application has been surge pricing. It has created a significant outburst of anger and disappointment for loyal customers as every time they open the application for booking a ride they are informed about the rate multiplier. This means customers ...

Southwest Airlines

Southwest Airlines is the largest low-cost airline in USA and the 3rd largest carrier in the world (as per the number of domestically carried passengers). It was founded in 1971 and headquartered in Dallas – Texas. The airline operates an average of over 3,800 flights every day. Southwest Airlines offers its scheduled services to 40 states and 98 destinations. Its fleet size has reached up to 72 aircrafts that are comprised of Boeing 737s. (Dess et.al, 2014).

Mission Statement of Southwest Airlines & Its Appropriateness

The mission of Southwest Airlines is, “Dedication to the highest quality of Customer Service delivered with a sense of warmth, individual pride, ...

Analysis of How Uber Changes the Way World Moves

Executive Summary ---------------------------------------------------------------------------------- 3 Analysis of the Uber’s Business Model ----------------------------------------------------------- 3

The Revenue-Generation Model of Uber ------------------------------------------------ 5 Value Propositions -------------------------------------------------------------------------- 7 Uber and the Decision-Making Process ----------------------------------------------------------- 8

References --------------------------------------------------------------------------------------------- 10

Executive Summary Generally functioning in connecting passengers and cab drivers in the shortest amount of time possible, Uber is considered by many to be one of the most groundbreaking innovations of this era where advanced technology is the primary key to serve people in the most efficient way possible. Making a big name in less than a decade, many still question the methodology employed by Uber for it ...

Product Market Analysis

Product/Service Mix With an experience in the airline industry of over four decades, Southwest Airlines has polished its low fare flying policy. Economy flying across various United States destinations is SA’s main product that has become an eponymous for the company (Southwest Airlines official website, n.d.). Its product mix includes rapid check ins, two free checked pieces of luggage under specific sizes and weight, no reservation policy and a friendly crew that engage travelers during their flights, which is SA’s personal signature (Southwest, 2014). Southwest product differentiates from other airlines’ products because it comprises the largest Boeing ...

Southwest Airlines

Southwest Airlines is the largest low-cost airline in USA and the 3rd largest carrier in the world (as per the number of domestically carried passengers). It was founded in 1971 and headquartered in Dallas – Texas. The airline operates an average of over 3,800 flights every day. Southwest Airlines offers its scheduled services to 40 states and 98 destinations. Its fleet size has reached up to 72 aircrafts that are comprised of Boeing 737s.

Mission Statement of Southwest Airlines & Its Appropriateness

The mission of Southwest Airlines is, “Dedication to the highest quality of Customer Service delivered with a sense of warmth, individual pride, friendliness and Corporate ...

Introduction

The low cost carriers (LCCs) have been enjoying very fast growth in the past several years. Airlines like Ryan Air, Southwest, Lion Air and Asia have become dominant forces in their respective regions. Opportunities for growth and expansion abound especially in the light of changing consumer preferences and habits stemming from the global financial crisis. To take advantage of emerging opportunities, Air Asia needs to go public and raise funds for expansion. While its business model has so far been very successful, certain aspects of it operations and business model need to be modified for it to be able ...

Q2. Discuss the relevance of AirAsia’s strategic decisions in offering short-haul services. AirAsia is an international budget airline whose success can be attributed to effective strategic decisions aimed at generating profits. Strategic decisions are about operating in a different way from the competitors. One of the crucial AirAsia’s strategic decisions was to offer short-haul services. The services are characterized by quick turnaround times of 25 minutes and high-frequency services, low-fares, as well as ‘no-frills’ services. The services were part of the company’s decision to capitalize on the local market by flying destinations that were close to ...

Executive summary 3

Company Description 3 Strategic Focus and Plan The Service and its Value Proposition 4 Marketing Goals 4 Marketing Situation Strengths and Weaknesses 5 Opportunities and Threats 6 Market Strategy Overall Marketing Strategy 7 Market Needs 7 Target Markets 8 Marketing Mix (4 Ps) Product 8 Price 8 Promotion 9 Place 9 Conclusion and Recommendations 10 References 11 Appendix 1 13 Executive summary The following report discusses market strategies and marketing mix, developed by Ryanair, Ltd. The company at hand operates a broad network of low-fare airline routes that connect 186 airports in Europe, as well as Africa (Morocco). The ...

Uber - Ride Sharing Company

Introduction Uber is the biggest taxi company that operates in four hundred and sixty-three cities in the world. It was started by Travis Kalanick, a serial entrepreneur from the Silicon Valley, and since 2012, the company has been expanding exponentially. Uber has faced opposition in many cities in the world, from London to Nairobi in Kenya, and there have been cases of assault on Uber drivers. The impact Uber usually causes the problem has on local taxi industries, as it offers cheaper rides with better efficiency, pushing the traditional taxi drivers out of business on price advantage (Knight, 2016). ...

Introduction

The U.S. airline industry continues to be fiercely competitive, due to a combination of rising costs, increased government regulation, fluctuating macroeconomic conditions, and increasingly price sensitive consumers (Southwest Airlines, 2016a). Environmental pressures have led to several mergers and acquisitions within the industry, including major carriers as well as regional and domestic carriers (Southwest Airlines, 2016a). Low-cost domestic airline carriers that offer non-stop service to popular domestic and tourist destinations within North America have emerged as formidable competitors to large, international carriers such as United Airlines. Southwest Airlines and Allegiant Air are two carriers that focus on variations of the ...

Its ease of use, hassle-free negotiable platform, and reliability has attracted many city dwellers, especially tourists, to choose online taxi services over traditional methods of cab booking. But among many online cab service providers, Uber has established itself over the others in a short span of time. Especially in the United Kingdom, their market shares are astonishingly high compared to the country’s oldest running taxi services such as Addison Lee and Black Taxi. More than the usual marketing tricks and colorful experiences to fool the customers, there is a working system under this whole operation of Uber to ...

1. Introduction Marketing refers to the set of all the strategies utilized for the purpose of promoting or selling the services of any company. It always plays a key role in the success of all types of small, medium and large sizes of businesses. And, without the shadow of any doubt, the success of a marketing strategy heavily depends on how well it is planned and implemented, and how accurately it addresses the needs of the target audience for a business (Kotler & Armstrong, 2006).The current paper aims to analyze the marketing strategy of two different airline companies i.e. ...

Description of Taxi service market structure in NSW

In this description, it is important to note that the taxi service plays a pivotal role in the transport industry in the NSW. It complements various other means of transport offered for the members of the public in the NSW region. The convenience of their almost spontaneous response and their ability to deliver door to door service to the public makes them very convenient (Abelson, 2008). The market in NSW is characterized by free entry into the market with the government only intervening in licensing of the taxis. According to the review of entry strategy to the market adopted ...

Abstract

United Arab Emirates citizens use various forms of transport. Bus transportation is considered as a form of transportation that can be used for the benefits of the residents. This form of transportation is massive plying 32 routes and transporting over 30 million individuals per day. There are 5 zones in Dubai with each zone having its own bus fare with a carrying capacity of 31 individuals. The advantages of the bus system are that there are cost savings made in terms of energy, money and time. The rapid growth of population in Dubai has led to massive congestion, which ...

INTRODUCTION

Ryanair Ltd was founded in 1985 by the Ryan family with a share capital of £1 and a manpower of 25 staff (Nortilli and Wong, 2014, p. 74). In that same year on 8 July when its inaugural flight took off from Waterford to London Gatwick (Ryanair, 2015, p. 6). It was incorporated as a public limited company Ryanair Holdings PLC on 23 August 1996 as an ultralow fares airline business, initially serving short distances in Continental Europe (Ryanair, 2015, p. 11; Nortilli and Wong, 2014, p. 74). The unmistakable success of Ryanair in the air travel industry must ...

Public Relations (PR), is at its most dynamic when it is used to handle a crisis situation, since, a crisis can make or break an organizations reputation that has been built strategically over a period of time, the case study of BP’s Gulf Mexico Oil spill is a major PR disaster that was handled inefficiently and BP paid the price both monetarily and most significantly the image was severely tarnished. The company in question Carnival Cruise Lines has been known for bungling the cruise experience and the disasters that have hit the cruise line are the fire in ...

Executive summary 2

Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24

References 26

Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...

PART A- Questions related to ‘The Mystery of the Invisible Hand’

Jevons Marshall is a fictitious pen name used by the true author(s) of the book. Who really wrote the book? What makes ‘Jevons Marshall’ a clever choice for the pen name in this case? Answer. The pseudonym Jevons Marshall is used by two renowned professors of economics who are William Breit and Kenneth G. Elzinga. The pen name is derived from the surnames of two famous economists named Alfred Marshall and William Jevons. The pen name made from the names of these two economists is deliberately used for writing mystery novels based on economics as where the former ( ...