Essays on Banana Republic

Gap’s main brands are Gap, Banana Republic, Old Navy, Athleta and Internix. Of these brands, Gap brand is the biggest, the oldest and the in-house brand of the company. Banana Republic was acquired by Gap in 1983. Old Navy brand was founded in 1994 while Athleta was founded in 1998. Intermix is a multi-brand fashion retailer which was founded in 1993. Gap’s fiscal year end is the Saturday closest to January 31 of every year. So the number of weeks in a fiscal year can be either 52 or 53, and sometimes the year end falls in ...

Introduction

Visited the GAP store in New York and filled this market and consumer analysis pertaining to how the retail store carries out its activities. The walls of the store are made of glass with various attires being displayed and hence this gives one the chance to be able to window shop. The store was well lit with varying colors on the walls depending on the aisle that the individual was at. Once I entered the store I was received by an attendant how was all smiles and willing to help me out to effectively be able to look for ...

Product Repositioning

GAP Inc is one of the most well-known global retail giant with the global positioning strategy that says ‘Be the World’s favorite for American Style’. The global business comprises of GAP, Banana Republic, Old Navy, Athleta and Intermix. In it’s hey days the brand identity connected with the target market as the brand used to represent ‘effortlessly cool’ (Monllos. K, 2015). With the global business being, intense and dynamic with many retailers offering cheaper options and in house issues relating to supply chain and designs not being able to translate into current trends and creating an emotive ...

San Francisco based clothing company, Gap Inc., has experienced reduced earnings due to weakening foreign currencies this year; however, it performed better than expected as shown in the fourth quarter results. Gap Inc. operates Old Navy and Banana Republic chains as well as namesake stores. Gap Inc. had seen higher same store sales for eight consecutive quarters. In recent times, the company has faced competition from Forever 21 Inc. and Inditex Group Inc’s Zara. Gap Inc. posted 1% increase in same store sales in the year whereas the sales dropped in the Banana Republic stores (Prior, n.d.). ...

Introduction

“Sweating” was an original 15th century term which was a metaphor for a severe labor exertion (Wilson, p. 1). This term got to be associated with garment work during the 1830’s (p. 1). The “sweatshop” was initially defined in the 1890s. It became popular during the 19th century as a “system of subcontracting by which rival manufacturers distributed work to contractors. These contractors, then, turned to other rival contractors and subcontractors to complete the jobs. Since fast work was required and the products were anticipated, the contractors and subcontractors would “sweat” as much labor from their workers. Under this system, the ...

1.0 Executive Summary

The emergence of globalization, and business trends that have sought to capitalize on the expanded markets and resources has brought with an increased gender as well as ethnic diversity, both of the markets and perhaps most crucially, the labor force. This is even more so for Gap Inc., A company that does not only run global operations, but also because the clothing industry serves a culturally diverse market with widely varied needs. With upwards of 4,287 stores worldwide by the close of 2010, the San Francisco based company, which was established in 1969, specializes in children, women and men’ ...

Introduction

Banana: The fate of the fruit that changed the world is a spellbinding detective story that lays bare the mystery, endangered fate, and myth of the world’s most lowly fruit. “Banana Republic was a term which decades ago referred to the developing nations that sorely depended on a single cash crop, mostly bananas and which were governed by corrupt government’s.1 Currently the term has somehow become exceptionally suitable to the United States although the country depends neither on other single cash crops, or bananas. But despite the degree of importance the United States government places on its banana interests, the ...