Essays on Blue Ocean Strategy

WORD BLOG

The XYZ Company is an oilfields company that has developed unique strategies that allow it to achieve superior performance by expanding consistently and challenging organizational boundaries. However, these policies fall under the category of Red Ocean strategy that focuses mainly on existing competition in the industry (Hill, et. al, 2014, p. 5). Therefore, there is the need for the company to embrace the blue ocean strategy to expand the boundaries and the market space. Blue ocean strategy refers to the creation of an undiscovered and new market space for a company. The approach ensures that a new customer network ...

Discussion Questions appending to Nespresso Business Market Strategic Management.

Question #1 – Business Background, Definition, Role and Scope The scope of business definition extends beyond Customer Relationship Management (CRM) in theory, or celebrity endorsements. The strategically-priced encapsulated Nespresso coffee, for machines development, capitalizes on an emotional goods category. According to a report by Conley, Bican, and Ernst (2013) the 1986 Nestlé of Switzerland launch segmented a role for coffee-enjoyers to receive premium product in hermetically sealed pouches filled beforehand. The concept underlying the performance of the unit, boosted by a fancy international campaign dangling the face of movie star, George Clooney, thus by accomplishing a move away from the ...

The choosing of the most effective planning model is an important factor influencing the results of particular project. Some of the planning models are commonly used and prove to provide the highest level of accuracy. These models are Michael Porter's five forces, Adrian Slywotzky's value migration, W. Chan Kim and Renee Mauborgne's blue ocean strategy. Nevertheless all these models still have specific pros and con that are analyzed in this paper in order to propose the most efficient planning model.

Michael Porter's Five Forces

The premise and main advantages Analysis of the five forces is commonly applied method of studying the market probabilities ...

The canvas model

The canvas model refers to an ideal business model which is comprised of 9 major items, which touch on different aspects of business (Wirtz, 2010). The firsts aspect here, as pointed out by Wirtz (2010) are key partnerships. These refer to alliances that an enterprise creates to help in its normal operations. At Blue Buddies, the manufacturing of most accessories is outsourced, meaning that the manufacturing firms in the Far East come up as the key partners. The second aspect is the customer segments. The segments refer to the different categories of customers that a company targets . At Blue ...

How Apple’s Corporate Strategy Drove High Growth

Many companies tend to engage themselves in a head to head competition among themselves in a quest for a sustainable and profitable growth. Blue ocean strategy is, therefore, a method which most companies these days use to ensure that they strive to eliminate competition completely. It is a strategy which poses a challenge to the regularities of a healthy competition hence making the competition irrelevant due to the creation of new markets for their products. Apple Company has over the years also employed the use of the same mechanism. It does this by designing unique products which no other ...

A Blue Ocean Strategy was introduced by W. Chan Kim and Renee Mauborgne in 2005 and means that the companies should create the new market places that “make the competition irrelevant” (Kim & Mauborgne, 2005, p.4). In more detail, the companies usually compete within the boundaries of the market for the larger share of the existing demand. When there are too many competitors, it is much more difficult for a company to achieve its business objectives. Therefore the companies should take another approach that would be targeted at creating the demand and widening the existing markets by creating “the blue ...

Blue Ocean Strategy is used by companies to set the pace, create unique products and make profits in a very productive market. It makes better sense for a company to look for ways to go into an area that does not have any competitors than involving themselves in normal competition . Blue Ocean Strategy means a company supports the whole system of their activities in pursuit of difference and low cost. This strategy implies that value innovation equals new value . Apple was a PC maker in the technology industry. Apple used the blue ocean strategy when they invented the iPod, ...

Introduction

Squeezed juice and bottle juices are of high preference as opposed to juices, which are flavored, colored, and added preservatives. Fresh juices and fruits are also in a better position to be bought if the competing juice substitute is made using unhealthy and artificial ingredients. The reason as to why the fresh juices made in trucks are preferred is their availability especially in an area that has high temperatures. I supermarkets, you will find products that are added preservatives to improve their shelf life, a quality that makes fresh juice from fruits highly demanded. Most consumers prefer making their ...

Strategic Management

Ardiff Metropolian University Overview of Wikipedia’s Strategy Wikipedia is thought to be the unique example of a market player that implements the principles which have been previously declared. It means that the thesis consisting in creation of the free online encyclopedia was proven by the consequent and following actions, taken by the website. The company has managed to be powerful competitor, when there were other online free information players, such as Britannica and Encarta.com. The former was represented by Microsoft Inc (Blue Ocean Strategy Institute, 2011). When the online information platform was only being formed, it was the ...

CONTENTS

A. Introduction 3

B. Part I - Analysis of Strategic Capabilities of Wikipedia under RBV Model 4 Resource Based View Model in Wikipedia Perspective 6 Heterogeneity and immobility of Wikipedia resources 7 VRIO Nature of Wikipedia Resources 8 C. Part II - Wikipedia in Blue Ocean Dimension 9

Elimination Aspect 10

Performance Raise Aspect 11 Reduction Aspect 12 Creative Aspect 12 Complexity Theory: The Wikipedia Case 13 D. Conclusions 15

Bibliography 17

Introduction Wikipedia is the largest international online encyclopedia with free access and free content (Ling, 2011) . It is supported by the Wikimedia Foundation, a non-profit organization registered and operating in the United States (The ...

Marketing-Blue Ocean Case

Answer 1: The case assigned to us for the purpose of answering a few questions talks about the concepts of innovation, blue ocean strategy, first mover and second mover advantages or disadvantages. The case also highlights four proposed strategies which organizations can follow to ensure success in the short and long run. We know that every business believes in carrying out innovation on a continuous basis. This is because competition in the business arena is increasing at a strong pace and in order to fight and win in the era of globalization; almost all organizations belonging to any industry ...

Shiseido Tsubaki Strategy: Delivering the Promise

1. Shiseido Tsubaki is one of the main products from the hair care market in Japan, being positioned as a luxury brand. Becoming soon after its launch a very desirable brand, the company succeeded in entering the nearby Asian markets, such as China or Korea. 2. By approaching the Eastern culture, promoting the Japanese beauty within a market dedicated to Asian population, Shiseido Tsubaki succeeded in transmitting to its targeted clientele (Japanese women) that “Japanese women are beautiful” (which was actually the slogan of the communication campaign). The strategy applied for advertising the product was memorable due to the presence of ...