Essays on Bruton

Executive Summary

The study focuses on identifying the major issues related to Southwest Airlines. It uses internal, external, and financial analysis for the company and the results show that information system of Southwest Airlines, the risk of competition, lack of long route flights, and integration issues are the current problems faced by the Airline.

The internal analysis reveals that the company faces major threats in the market, and the specific threats are as under.

Competition, Legal infrastructure, Unemployment and inflation, and The shaky economy of the US. The SWOT analysis also explains that the company is dependent on different sources that create specific weaknesses for the business. The dependence of Southwest Airlines is provided below.

Revenues through passengers,

Single provider/supplier, Limited domestic presence, No ...

International Business and Global Logistics

International Business and Global Logistics

Introduction

Undeniably, the main objective of any business organization is to grow in terms of profitability and market. The high market competition that most organizations face tends to impede the realization of their objectives. Thus, companies adopt different strategies to aid their survival in the markets. Pricing and marketing strategies are the major approaches that most companies use to gain a competitive advantage over their rivals (Dessler & Phillips, 2007). Multinational companies face competition both at domestic and the world markets. Thus, they consider implementing various strategies to enhance their market positions. Besides pricing and marketing ...

Abstract

Environmental pollution is among the hotly debated topics in the field of environmental studies. Contamination of this kind ranges from that of water, soil, and air. Industrialization and large organizations have been reported to be the primary sources of pollution across the world. Chevron, a leading multinational energy corporation, has in the recent past been accused and charged for heavy soil and water contamination through oil spills. Such environmental pollution has substantial consequences on the human health, safety, and well being. Van Duzer et al. (2015) assert that one of the most affected nations through the company’s activities ...

International management in an Asian context: Business life and management in China

Introduction Globalization has complicated the management process. As such, for one to be an effective manager, that individual needs to understand the global context of the management process. Fundamentally, one needs to appreciate the role of culture in the management process (Luthans & Doh, 2014). As such, the paper shall examine several features of the Chinese society and evaluate the ways they will affect the management process.

Discussion

Culture sensitivity is highly linked to effective management (Luthans & Doh, 2014). Considering the Chinese society, the Chinese have been socialized to believe that they are the descendants of Hun. As such, the Hun ...

Human resource management (HRM) is tasked with the challenging undertaking of hiring and assigning individuals to roles that they can perform efficiently. In this context, having high knowledge on the effective strategies and policies for recruiting and training employees becomes mandatory. This is practical with the recruitment and management of expatriate managers due to the sophisticated nature of their work. Recruitment entails searching and getting potential job candidates in adequate numbers and quality to appoint the most suitable individuals to fill the desired positions. The selection includes the procedure for collecting information to inform the decision of deciding the ...

The expectancy theory of motivation has been first developed by Victor Vroom in 1964. It attempts to explain the choice of behaviour, which individuals make in response to the motivational stimuli (Koontz & Weihrich, 2008). According to Vroom people try to achieve a goal only if they believe that the final result is worth their effort and if they understand the connection between their actions and the achievement of the final objectives. Therefore, motivation can be defined as a product of the anticipated value of the final result and the probability of achieving this result. Based on the expectancy theory, human ...