Essays on Flagship

[Class Title] [University’s Address]

Introduction

Change is a process that impacts all organizations. As observed by management expert, Kurt Lewin, “group life is never without change, merely differences in the amount and type of change exist” (Burnes, 2004, p. 981). Most change initiatives, however, fails because of the tendency of people to resist change. People, according to management experts, fear change and so they tend to revert back to old ideas and practices even if the change is for the better. This tendency of the individuals to resist change affects the organization as a whole. Also, the longer the ...

IT Department

{Author Name [first-name middle-name-initials last-name]} {Institution Affiliation [name of Author’s institute]}

Introduction

Organization Details:

Type: Multinational Corporation - Private Limited Company Vision Statement “Lead from the front, prepare for the future and create solutions from data.” -DataStackArray Systems Pvt. Ltd. DataStackArray Systems (DSAS) Private Limited is an organization that has a mission to provide a comprehensive and valuable platform for individuals and organizations seeking solutions from their big data. DSAS has a vision towards the big data industry to become a platform that provides viable solutions for all kinds of big data and makes the life of solution seekers ...

Introduction

The Bayer AG is a German multinational chemical company that deals in pharmaceutical and was founded in 1863 by Barmen. As a chemical and pharmaceutical company, Bayer AG was the first company to produce aspirin in large quantities at a time when it was considered the best cure in the world. From this point, Bayer AG has strategically placed itself from this time to control the cosmetics and pharmaceutical market in the UK and other reading partners that interact with the UK. In terms of business, Bayer AG has invested in doing research and coming up with new products ...

Business

Zara is the flagship brand of textile empire Inditex. The company wants to improve the management of its stores and increase the speed of their garments replacement by installing an identification chip on clothing, an initiative that has already tried other competitors. The chips of Radio Frequency Identification (RFID) have more than ten years in the market, but several retail chains in the past as Wal-Mart or JC Penney, they discovered both that the advantages and disadvantages of the RFID (BJORK). In the case of JC Penney, the company found that the new chip caused interference with existing anti-theft ...

2.0 Introduction As identified in the first chapter of the dissertation, this study will seek to examine the elements of luxury goods positioning and branding. This will aim at examining the cultural settings in purchasing these luxury products in the British and Kazakhstani contexts. This literature review will analyse authoritative sources and ground-breaking definitions that relate to core concepts and theories in the area of luxury fashion and branding. 2.1 Positioning Strategies for Luxury Brands “Brand vision and the culture, personality relationships and presentation are key components of corporate branding that builds brand identity” . Luxury fashion and products are ...

Introduction

Capital structure refers to a company’s alignment of the long-term and short-term debts, common equity and the preferred equity. The term also include the analysis of how the company decides on how to allocate the cash flow into various components including a portion that is allocated to meet the financing needs of the debt capital and the other portion that is allocated to the shareholders as part of the dividend. Capital structure is a subset of the financial structure. Financial structure refers to the relative proportion of the various sources of finances that are used in the business ...

Marketing

Introduction The Canadian Wireless Telecommunications Association represents the majority of the wireless communication industry in Canada with members ranging from wireless data and voice service providers to global smartphone brands. In order for the organization to better represent the telecoms industry to consumers in Canada, a market research of the top smartphone brands was conducted to determine the current market conditions of the three smartphone brands namely iPhone, BlackBerry, and Nokia. The analysis of the three brands involves gathering important information about including financial performance. In addition, the study will also determine what the customers are saying about the ...

APPLICATION IN MARKETING - SAMSUNG

Abstract Samsung is listed in the Fortune 500 and is considered one of the most recognized brands on a global level in multiple categories. With Mobile devices leading the product category, Samsung has also been able to develop world class product lines, in Television and Audio and Video, Cameras, Information Technology, Home Appliances and Memory and Storage. Samsung products cater to a wide variety of consumer segment and this makes the company unique in terms of carving in a profitable business niche. Samsung’s aggressive strategy in the emerging market is a key way forward to maximize revenues and ...

Stock Analysis: Macy’s

About the report The report comprehensively discusses the discounted cash flow model and related assumptions used for calculating the intrinsic value of Macy’s stock. Since the objective of this report is to frame a prudent investment recommendation, we will also discuss the industry reports to forecast the future potential of the stock.

About the company

Founded in the year 1830, Macy’s is the largest department stores in the United States. The company has relied on multiple acquisitions over the years and has now united a conglomerate of regional brands under its flagship brands of Macy’s and Bloomingdale. Being one ...

Introduction

Fiat Chrysler Automobiles is also referred to as FCA. It is an Italian American multinational and currently sits as the seventh largest car manufacturing company globally. The organization was formed in the year 2014 following the merger of Fiat S.p.A. Fiat S.p.A. consisted of many brands including Fiat, Ferrari, Maserati, Alfa Romeo, Maserati, the Chrysler group amongst many other models. The company merged and incorporated in Netherlands into Fiat Chrysler Automobiles. Fiat was established in 1889 and has been involved in many endeavors including railway manufacturing, railway engines, military cars, aircrafts, and farm tractors. Over the years, the company ...

Budweiser enjoys a cult status in the U.S, a liking and reputation it has developed over the past many decades. Till the very recent past, it was one of the top selling beer brands in the U.S along with the Bud Light. In 2015, however, Budweiser had to cede the 2nd spot to the competitor, Coors Light, with Bud Light holding the top post . It has also become worrisome for Anheuser-Busch that the total volume has declined by 0.6% in 2015 . In spite of this, the company remains the top beer seller in the U.S, with a combined market ...

Abu Dhabi Sustainability Group (ADSG):

It is a partnership form of an initiative that was founded in June 2008. The founders of the group include the Environmental Agency and the General Secretariat of Abu Dhabi (Abu Dhabi Sustainability Group, 2012). The primary mission of the Abu Dhabi Group is to ensure that knowledge and learning opportunities are well-embraced and shared. The group’s primary vision is to facilitate the growth of a unified society that is of global competence. For this reason, sustainability is promoted. Furthermore, the group is committed towards the adoption of good economic and environmental practices to boost its overall performance. ...