Essays on Frills

Business Strategy

Competing in a dynamic and fierce industry with well – established firms that dominate the market, Aldi, a German grocery company, developed its own value chain that allowed it to be grasp a portion of the market share and become a relevant player in UK (IBS Center for Management Research, 2015). According to Michael Porter (38), value chain is industry – specific and firms organize their internal value chain structure different than other players, so that they can gain distinctive competitive advantages. Porter’s (39 - 40) value chain model is based on the premises that every company has primary activities ( ...

An Assignment Submitted by

A wedding dress, or a wedding gown, is an elegant clothing which a bride wears to her wedding ceremony. Usually the wedding dress is white, but the bride can actually choose any colour she would like to. There is also a variety of style solutions to the wedding dress depending on fashion trends, the festivity of the wedding ceremony and the choice of the bride. The style of the fashion dress depends on the cultural traditions of every particular country, but in the Western tradition it is accepted that a white dress with a veil is the most classic ...

Introduction

The low cost carriers (LCCs) have been enjoying very fast growth in the past several years. Airlines like Ryan Air, Southwest, Lion Air and Asia have become dominant forces in their respective regions. Opportunities for growth and expansion abound especially in the light of changing consumer preferences and habits stemming from the global financial crisis. To take advantage of emerging opportunities, Air Asia needs to go public and raise funds for expansion. While its business model has so far been very successful, certain aspects of it operations and business model need to be modified for it to be able ...

Q2. Discuss the relevance of AirAsia’s strategic decisions in offering short-haul services. AirAsia is an international budget airline whose success can be attributed to effective strategic decisions aimed at generating profits. Strategic decisions are about operating in a different way from the competitors. One of the crucial AirAsia’s strategic decisions was to offer short-haul services. The services are characterized by quick turnaround times of 25 minutes and high-frequency services, low-fares, as well as ‘no-frills’ services. The services were part of the company’s decision to capitalize on the local market by flying destinations that were close to ...

Executive Summary

This paper is a market entry analysis report about Arla Foods, a global dairy giant that seeks to enter the newly opened markets of Cuba. It commences by analysing the internal systems and processes of Arla Foods. The analysis identifies that Arla Foods has a strong financial position and it is owned by dairy farmers who have a strong focus on innovative products. The products are in three classes –basic, enhanced and organic. The basic is extremely cheap and might be ideal for poorer countries around the world due to the fact that it is cheap and can be ...

1. Introduction Marketing refers to the set of all the strategies utilized for the purpose of promoting or selling the services of any company. It always plays a key role in the success of all types of small, medium and large sizes of businesses. And, without the shadow of any doubt, the success of a marketing strategy heavily depends on how well it is planned and implemented, and how accurately it addresses the needs of the target audience for a business (Kotler & Armstrong, 2006).The current paper aims to analyze the marketing strategy of two different airline companies i.e. ...

An overview of the firm and its primary function

Southwest Airlines Co. is one of the major airline companies in the USA. Currently, it is the world's largest low-cost carrier. The company has its headquarters in Dallas, Texas. Herb Kelleher established the firm in 1967 (Southwest, n.d). The name Southwest Airlines was adopted in 1971. By the end of the 2014/15 fiscal year, the company had approximately 50,000 employees. Furthermore, the firm operates over 3800 flights in a single day. The company carries most of the domestic airline passengers in the USA. By 2016, the airline company had scheduled services to at least 97 destinations including overseas ...

Sponsored by the State University of New York, the stylistic Museum at the Fashion Institute Technology, also known as Museum at FIT organized an online exhibit called Fairy Tale Fashion which began in the 15th of January continuing up to the 16th day of April 2016. Featured in this collection are the post-modern renditions of some of the well-loved classical fairy tale outfits of the past. The title of the online exhibit might evoke a more grandiose display of Baroque style to medieval princess garbs full of frills, bows, shirrings made out of fancy silks. But upon viewing the ...

Executive Summary

This paper is a market entry analysis report about Arla Foods, a global dairy giant that seeks to enter the newly opened markets of Cuba. It commences by analysing the internal systems and processes of Arla Foods. The analysis identifies that Arla Foods has a strong financial position and it is owned by dairy farmers who have a strong focus on innovative products. The products are in three classes – basic, enhanced and organic. The basic is extremely cheap and might be ideal for poorer countries around the world due to the fact that it is cheap and can be ...