Essays on Seasonality

Abstract

Linear Regression (LR) forecasts the value of a random variable (dependent variable) for a given value of an associated independent variable. The regression equation provides the formula for such a calculation. Simple Exponential Smoothing (SES) forecasts the bases its forecasts on a weighted average of past data, with more weight on the more recent periods. A smoothing factor helps in providing weight. It generally forecasts for the short-term. In the present case, we forecast the sales data for year-2 for ABC Furniture Company using both the methods. For SES, we use two smoothing factors α equal to 0.15 and 0.90 ...

Executive summary 3

Company Description 3 Strategic Focus and Plan The Service and its Value Proposition 4 Marketing Goals 4 Marketing Situation Strengths and Weaknesses 5 Opportunities and Threats 6 Market Strategy Overall Marketing Strategy 7 Market Needs 7 Target Markets 8 Marketing Mix (4 Ps) Product 8 Price 8 Promotion 9 Place 9 Conclusion and Recommendations 10 References 11 Appendix 1 13 Executive summary The following report discusses market strategies and marketing mix, developed by Ryanair, Ltd. The company at hand operates a broad network of low-fare airline routes that connect 186 airports in Europe, as well as Africa (Morocco). The ...

Website: http://www.keuriggreenmountain.com/

Industry: Produces and sells coffeemakers, specialty coffee, and related products (teas, hot cocoa, among others).

BACKGROUND and HISTORY Green Mountain Coffee Roasters was created in 1981 in Vermont, as a small specialty coffee roaster, which expanded rapidly in the next 20 years. The company acquired the brewing-machine maker Keurig in 2006. It was a publicly traded company from 1993 to December 2015, when investors led by JAB Holding Company acquired GMCR for the amount of $13.9 billion (Yahoo Finance). GMCR describes itself as a “personal beverage system company revolutionizing the beverage experience through the power of innovative technology” (Keurig Green Mountain, Inc.). Their portfolio is comprised of 80 brands and more than ...

Seasonal index is a method used to measure the variations that are experienced due to the change in seasonal demand. They are used in adjusting of the demand forecast by multiplying the product base forecast by the seasonal index. Holidays like Easter, seasons like summer time, and super bowl events are better serviced with the seasonal index. The problem with seasonality is that seasons always change and this variation may not coincide with the demand forecast calculated using the seasonal index (Sharma, 2012). Therefore, a business has to adjust accordingly to the current situation which may be costly and ...

Remote Environment

Seasonality in Salt Business The demand for salt is seasonal in nature. The largest proportion of salt sales is to government and municipals. The salt is used during winter to deice roads. However, winter season only last for three to four months in a year. The production of salt is also seasonal since it is affected by the elements of nature. One of the method that is used to produce salt is solar evaporation. It is only feasible in seasons where there is adequate sunshine. Compass Mineral has diversified its business. For instance, the company also manufactures fertilizers and ...

Chapter: Findings

This section includes the findings attained from the responses of participants via questionnaire along with the graphical illustration. The total number of participants selected in this study is 178. Frequency distribution tables along with cross tabulation calculations are done in order to find out the relationship between variables.

Questionnaire Analysis

Frequency Tables/Charts Tourism sector helps any country to boost its economy. Similarly, the participants’ responses to the asked question whether “tourism sector will bring benefit to Singapore” proved that Singapore economy has been observed a growing trend due to an increase in tourism activities. In Singapore, tourists mainly come from neighborhood ...

Introduction

Enhancing performance requires effective identification of key issues that a business faces. That is because it helps in selection of suitable strategies as well as allocation of resources. With that, the following is a summary of the Tesla case study identifying the issues facing the company from the Market line case study and proposing suitable solutions as well as their implementation.

Analysis

Issues discussions and options Issues Business operations are normally subject to various factors that influence not only their performance but also the financial performance. In that view, Tesla motors operates in a competitive environment with dynamic factors that ...

Tourism is the source of multiple economic benefits to any locality or country that attracts a steady flow of travelers. Foreign visitors can become a valuable source of foreign currency. So, a developing country should use its chance and reach its peak by boosting its revenues and getting its place in the competitive industry. Jamaica is focused on developing sustainable tourism and is ready to cope with difficulties on its way in order to get the tourism benefits and not harm its unique nature. But tourism has not only positive but also negative factors that can endanger the economy ...