Marketing Annotated Bibliographies Samples For Students

Abstract

In an attempt to discuss the aspects of how marketing and advertisements have shaped people’s psychology, mood and attitude, a number of the preexisting literatures have been reviewed as a way of attempting out the severity and the gravity of the matter. There are quite a lot about the issues, with some touching on the currents trends, some digging into the issue of IMC and impact of social media. However, the topic still calls for a number of researches from the scholars and other practitioners.

Anghelcev, George, and Sela Sar. "In the Mood for the Right Kind of Social Marketing Communication." Journal of Social Marketing 4.1 (2014): 38-57. ProQuest. 10 Oct. 2014

In the above journal, George Anghelcev and Sela Sar argue that how effective a social marketing communication is ...

Annotated referencing

Hollis, N. (2013). The meaningful brand: how strong brands make more money. New York, NY: Palgrave Macmillan.
The book tries to identify how the brand of the product has been used by the marketers to unlock the financial development and growth in value. The meaningful and differentiated strategy has been the order of the current market hence making it a hypercompetitive. The book tries to point out the best strategies employed to cater and in fetching high prices. Brands of the products are differentiated in a manner of finding the appropriate large market share. This is in the objective of getting ...

Aubrey, J.S., & Frisby, C.M. (2011). Sexual objectification in music videos: a content analysis comparing gender and genre. Mass Communication and Society 14: 475-501.

In this article, Aubrey and Frisby (2011) create a coding system which measures the correlations between representations of women and sexual objectification. According to their findings, female artists provide a greater amount of sexual objectification in their videos, and are placed under greater pressure to appear more attractive and glamorous. They are also more likely to showcase sexually suggestive behavior and attitudes. This evidences adds to the argument that women are problematically presented in popular culture and media, as they are placed under a male gaze to be as attractive as possible; a woman’s sexuality is shown to be her primary feature, ...

Introduction

The overall gross state product for North Carolina in 2010 was 424.9 billion U.S dollars. In the year 2011, the North Carolina’s labor force was about 4.5 million. The working populace in North Carolina is essentially employed across the key sectors of the employment. North Carolina is a key producer of furniture and textiles and leads the country in tobacco production. North Carolina grows 40 percent of United States tobacco. The state leads the nation in mineral resources production including mica, phosphate rock, feldspar, and lithium, among other important minerals. What’s more, the North Carolina’s Economy covers ...

Coghlan, A., & Pearce, P. (2010). Tracking affective components of satisfaction. Tourism and

One doctoral study research student and a professor at James Cook University in Queensland, Australia undertook to answer questions about links between what motivates tourists in their activities, by tracking affective components of satisfaction. The study selects a number of tourists on dynamic volunteer tourism expeditions. The methodology used was participant long form entry in a diary written communication and analyzed in the group and individual settings. The researchers tried to look for patterns in general levels of satisfactions and how this changed over time, and linked to personality characteristics and daily activity. The study concluded that satisfaction levels do not always ...