Jobber College Essays Samples For Students

The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing strategy.

Positioning Statement

The Travelers’ ...

Company’s Branding, Pricing, Segmentation and Distribution Strategy

Company’s Description
The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing ...

Business Analysis

The company is both directly and indirectly affected by a vast array of different political factors (Jobber & Ellis-Chatwick 2013). In particular, the ways the company gets its supplies and merchandises output is directly related to multiple political issues (Kotler et al 2013). In particular, large international companies are nowadays obliged to respect different environmental and social norms, which are enforced by the political agents. Today’s research shows that these norms tend to become stricter and stricter. If a company disrespects such norms, any form of incompliance may result in causing negative political pressure on business, and the state ...

Market segment refers to group of individuals who posses same needs as well as choices (Jobber 20). Mountain dew is segmented primarily based on lifestyle and demography within a market of extreme sports and adventurer. Mountain dew targets young executives and college students aged 12-28 years. Cold drinks are popular among this cohort and are part of their lifestyle. They target lifestyle of their customers as reflected within their advertisements.

Product Line

The concept Market Mix was initially designed to explain the correct combination, in a definite set of conditions, of the four factors which are the core of a marketing plan of a product ( ...

Marketing is a process that facilitates goods and services to be transported from where they are produced to where they are consumed. On the same note, marketing involves creating awareness of the product or service, increasing the likeness towards them, and creating a desire for people to purchase them. Therefore, marketing involves the use of the 4p’s of marketing to ensure that goods and services reach the consumers from where they are produced (Jobber & Ellis-Chadwick, 2012).

The 4p’s are as follows;

Product
Price
Place
Promotion
However, many people across the globe misunderstand marketing with other functional areas of business, and this discussion will ...

The advertisement uses creative execution through simplicity, where the only word evident in the print is the brand itself in an international platform. It is a perfect example of a big idea, as colossal when compared on a global scale. Also, the advertisement uses seats of power, denoting its authority in the market. The advertisement uses the big idea to connect with its target audience, who are deeply loyal to their identity, and would, therefore, associate the product offered by sound foundations of history. Besides, the media conveys a wide variety of understandable information wholly through the image.
The ...

Marketing is the means through which businesses and organizations get to their customers. It’s basically a means of communication in which the seller gets to attract more customers or consumers to buy his/her products and services. It entails informing the customers what is unique about your products or services and why they should chose them over others that serve the same purpose (Jobber et al., 2012). In most cases, marketing focuses on the value and quality of the products and services being offered.
A strategic plan on the other hand refers to a manuscript with objectives and procedures which a ...

The subsequent analysis refers to the analysis of a print based advert for SIS hydration products as presented in a recent edition of Cycling Plus magazine (SIS 17). The paper will focus upon the specific issues of the use of imagery, text usage and audience appropriateness.

Having been initially drawn in to the attractive and colourful background, the central image which takes up around 50% of the page spread and is located upon the right hand upper side of the page is a presentation of the product being sold. Here the reader is presented with an computer enhanced image of the product ...

Introduction

This chapter will deal with the tools and approaches that will be used in undertaking the project. The justification of design that will be used in the research will also be looked upon including the procedures and the instruments that will be used. The chapter starts with the research philosophy that will be used the entire project. The tools and methods of collecting and analyzing data will also be dealt with in this chapter. It will conclude with the ethical considerations that will have to be taken into account when undertaking the project.

Research philosophy

The research philosophy entails the creation ...