Essays on Jobber

Marketing is a process that facilitates goods and services to be transported from where they are produced to where they are consumed. On the same note, marketing involves creating awareness of the product or service, increasing the likeness towards them, and creating a desire for people to purchase them. Therefore, marketing involves the use of the 4p’s of marketing to ensure that goods and services reach the consumers from where they are produced (Jobber & Ellis-Chadwick, 2012).

The 4p’s are as follows;

Product Price Place Promotion However, many people across the globe misunderstand marketing with other functional areas of business, and this discussion will ...

Company’s Branding, Pricing, Segmentation and Distribution Strategy

Company’s Description The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing ...

The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing strategy.

Positioning Statement

The Travelers’ ...

Evaluation of Marketing Strategy

Introduction4 The brand.4 The organizational strategy.5 Strengths of the marketing strategy..6 Weaknesses of the marketing strategy..8 Marketing mix..8 Product..8 Price..9

Place.9

Promotion.9 Conclusion10 Appendices10 Appendix 1: SWOT Analysis..11 Appendix 2: PESTELEL Analysis..11 Appendix 3: Michael Porter’s Five Forces Analysis12 References List ..13 Executive summary Nike, Inc. is a leading manufacturer of footwear, apparel and equipment globally. The company has enjoyed a long history of success due its consistent marketing strategy that gives it a competitive advantage. Nike uses a various strategies to maintain its lead in the vast global market. This study assesses the effectiveness of the marketing strategy ...

Business Analysis

The company is both directly and indirectly affected by a vast array of different political factors (Jobber & Ellis-Chatwick 2013). In particular, the ways the company gets its supplies and merchandises output is directly related to multiple political issues (Kotler et al 2013). In particular, large international companies are nowadays obliged to respect different environmental and social norms, which are enforced by the political agents. Today’s research shows that these norms tend to become stricter and stricter. If a company disrespects such norms, any form of incompliance may result in causing negative political pressure on business, and the state ...

The advertisement uses creative execution through simplicity, where the only word evident in the print is the brand itself in an international platform. It is a perfect example of a big idea, as colossal when compared on a global scale. Also, the advertisement uses seats of power, denoting its authority in the market. The advertisement uses the big idea to connect with its target audience, who are deeply loyal to their identity, and would, therefore, associate the product offered by sound foundations of history. Besides, the media conveys a wide variety of understandable information wholly through the image. The ...

Introduction

Marketing is a strategic discipline that underpins other business activities and a corporate strategy (Groucutt and Hopkins, 2015, p.3). However, what is essential is that the business meets the needs of the customers. Typically, the interface between marketing and other business functions takes two forms; firstly, it is essential in developing business plans by coordinating with financial, personnel, procurement, R & D plans, and other strategic functions. Besides, marketing allows for the incorporation of marketing inputs in other corporate plans. Therefore, the relationship between marketing and other business functions such as finance, production, accounting, procurement, among others, is necessary for the ...

P1 Hello Tomorrow, as a global brand platform and direction, strategically positions Emirates as a company that enables global connectivity and momentous experiences. Hello Tomorrow, as portrayed in the company’s integrated marketing communications campaign, creates a brand promise of continued evolution from the travel brand to the global lifestyle brand. The Hello Tomorrow brand platform is displayed in all the elements of the company’s marketing communication mix such as advertising, personal selling, and direct marketing, among others.

The main objective of Hello Tomorrow is consumer empowerment and engagement. It inspires the people to see and explore the unlimited ...

Marketing is the means through which businesses and organizations get to their customers. It’s basically a means of communication in which the seller gets to attract more customers or consumers to buy his/her products and services. It entails informing the customers what is unique about your products or services and why they should chose them over others that serve the same purpose (Jobber et al., 2012). In most cases, marketing focuses on the value and quality of the products and services being offered. A strategic plan on the other hand refers to a manuscript with objectives and procedures which a ...

UK drinking is becoming more social, female- and/or family-oriented and outdoors. Daily encounters in U.K.'s metropolitan and high street areas increasingly reflect a notable changing mood. A "Tea Nation" par excellence, Britons are shifting drinking mood not only for coffee but also for coffee shops in lieu of conventional bars. Indeed, rollout expansion rates of coffee shops in U.K. in recent years is showing how coffee shops are not a passing fad which Britons are embracing only to drop soon but is here is stay – for a while. According to case under investigation (Jobber, 2010), U.K. coffee shop markets is dominated by ...

Introduction

Abercrombie & Fitch was established in 1892 in New York City by David Abercrombie and Ezra Fitch. The company was initially started as a retailer of excursion goods including shotguns, fishing rods, and tents. In 1988, the company was sold to ‘The Limited’, who was a famous clothing brand in Ohio State. The company then started selling the clothing for young adults and soon became one of the largest apparel brands in the United States. Abercrombie & Fitch are located at more than 1,000 locations in United States and is expanding its operations internationally. The company operates four brands including the ...

Market segment refers to group of individuals who posses same needs as well as choices (Jobber 20). Mountain dew is segmented primarily based on lifestyle and demography within a market of extreme sports and adventurer. Mountain dew targets young executives and college students aged 12-28 years. Cold drinks are popular among this cohort and are part of their lifestyle. They target lifestyle of their customers as reflected within their advertisements.

Product Line

The concept Market Mix was initially designed to explain the correct combination, in a definite set of conditions, of the four factors which are the core of a marketing plan of a product ( ...

Executive Summary

Burberry is a British fashion house, which offers luxurious pieces and accessories. It distributes everything going from clothing to accessories and even perfume, fragrances and household materials. It is an iconic British product and represents a true image of the British culture abroad. It was widely known by its distinctive tartan pattern, which has been subjected to a lot of copies around the world. The importance of the brand and its strength in the economic world can be figured by the fact that her majesty Queen Elizabeth II and his royal highness, prince of Wales have granted the company Royal Warrants. Burberry ...

Students Institution

Burger King’s core competency may be seen as the ability to effectively manage a brand from a central location which helps to support franchisees in distinguishing the mass customisation strategy (differentiation) (Porter, 2004) from those of Burger King’s key competitors.

The value chain may be seen as composed of a range of activities which are both outsourced and conducted in house through a network of suppliers and franchising agreements (Jones and George, 2011). The most valuable value chain activities of Burger King which are conducted centrally may be seen as those linked to the marketing aspect of the value chain.

Burger ...

The subsequent analysis refers to the analysis of a print based advert for SIS hydration products as presented in a recent edition of Cycling Plus magazine (SIS 17). The paper will focus upon the specific issues of the use of imagery, text usage and audience appropriateness.

Having been initially drawn in to the attractive and colourful background, the central image which takes up around 50% of the page spread and is located upon the right hand upper side of the page is a presentation of the product being sold. Here the reader is presented with an computer enhanced image of the product ...

1. Introduction

Cinema business has been developing in India for over a century, however it has been traditionally based on manual labour and very simplistic processes. However, the entry of the entertainment software leader from New Zealand, Vista Entertainment Solutions, has changed the situation in the market and has initiated a large wave of technology integration into cinema operations (Vista, 2012). The aim of this paper is to explore the success of Vista in the Indian market. Firstly, it analyzes the overall market environment in the cinema business in terms of the opportunities and threats it poses for Vista. Secondly, the paper examined ...

1. Introduction

Cinema business has been developing in India for over a century, however it has been traditionally based on manual labour and very simplistic processes. However, the entry of the entertainment software leader from New Zealand, Vista Entertainment Solutions, has changed the situation in the market and has initiated a large wave of technology integration into cinema operations (Vista, 2012). The aim of this paper is to explore the success of Vista in the Indian market. Firstly, it analyzes the overall market environment in the cinema business in terms of the opportunities and threats it poses for Vista. Secondly, the ...

Introduction

This chapter will deal with the tools and approaches that will be used in undertaking the project. The justification of design that will be used in the research will also be looked upon including the procedures and the instruments that will be used. The chapter starts with the research philosophy that will be used the entire project. The tools and methods of collecting and analyzing data will also be dealt with in this chapter. It will conclude with the ethical considerations that will have to be taken into account when undertaking the project.

Research philosophy

The research philosophy entails the creation ...