Q2: If you were hired by your college or university to market the athletic department, what element of the marketing mix would you focus on first and why?
The answer to this question depends significantly on the popularity status of the institution’s athletic department. Is it already winning intercollegiate or inter-university tournaments? Is it still unknown and had not been performing well in these tournaments? If the athletic team had been winning in the last three years, then those wins placed the team already ahead in the recognition curve. If the team is unknown and non-performing, ...