Allegiance Creative Writings Samples For Students

Assignment

Describe the concept and importance of branding. Explain the effect of retail branding on customer relationship
Branding is a concept that is used by the organizations to effectively utilize the marketing strategies of a company to enhance the image and identity of products and service offered by the company so that the customer is able to retain the product design, logo, image and concept and return to the purchase of the particular item. Branding helps in enhancing the product quality and image recognition in the mind of target customer and the concept helps in providing the certain guidelines that should ...

Out of all the ten flattening forces of the world, I have experienced outsourcing at my work place in the past.
My experience with outsourcing came at a time when I was working for Diageo Plc, as a procurement assistant. Outsourcing is a process or arrangement in which an organization provides services to another company that could also be provided internally. Due to the efficiency derived from outsourcing, it has become a common practice in modern business and regarded as an intrinsic feature in business management.
At Diageo being a manufacturer and distributor of premium drinks, certain services have been outsourced. Such ...

The Night In Question

Tobias Wolff
‘The Night in Question’ is one of a collection of fifteen short stories by Tobias Wolff published in 1996 by the same name. The story gives us an insight into human desires and its varied exhibitions in different situations. Wolff is an American fiction writer, who hated cruelty and violent behavior. This attitude was due to the violent behavior of his alcoholic stepfather who infused extreme physical and emotional strain in Wolff’s life. This aspect may be seen in ‘The Night in Question’ in which the author attempts to stress on family ties, loyalty, love, affection ...

Question One

In order to tame counter the increasing costs resulting from shipping and employ training, Zappos could instead the company look for another value adds opportunities costing less for its employees instead of raising their pays. This approach can work best especially when there is a possibility of losing key talents among employees. Strategies such as flexible working hours can lead to improved employee satisfaction that will ensure retention with no offering salary increment.
Training employees in other areas of specialization such as expense analysis and asking them to identify possible expenses reduction areas also come in handy. Employees then ...

Introduction

A company should have a strategic marketing plan in order to deal with the dynamic and turbulent market environment. The marketing mix, market segmentation and positioning and distribution channel strategies should be measured to assess whether they are assisting the company attain their revenue targets (Barlon, 2006).

Marketing Mix

The marketing mix of a company is made up of four things, that is the price, product, place and the promotion. The company keeps checking that its marketing mix, product, place, promotion and product are tailored to meet the needs of the target customers.
When it comes to the promotion, the company considers ...

A Military Sniper Trying to make it Back Home

Christopher White, a navy seal sniper, had spent three months on a reconnaissance mission in a remote desert region in Iraq. On this mission, White had been grouped with his childhood friend, Jonas, who was the commander of their unit. The duo had a lifetime friendship, which could be seen in the way they protected each other on the battlefield and the time they spent on vacations. Accompanying them was four other Navy seals each with their specialty. Being the last mission in the region, Jonas had contemplated it was going to get dirty or deadly at some point, ...

The name of the business will be “Mr. Sheeda.” It is a fictitious comic character that, and the name is of this character. This name has been used to form unique associations with the business name. The name has its origin from one of the workers working at a Desi Restaurant. Mr. Sheeda is a unique name and is not used by any other business corporation operating in New York State. It will be checked from the “Division of Corporations, State Records, and UCC.” This division is a subset of Department of States of the State New York. It ...

1. Perception. This involves how the buyer, after seeing the product or service being offered by the seller, he/she identifies and interprets it into a pictorial presentation that makes sense. The manner in which the buyer perceives the product will greatly determine whether the seller will sell it or not (Solomon, 2014). It is therefore, upon the seller to ensure that he/she presents the products in the best way that can attract buyers.
Application: In the video, the actors and actresses are dressed in appealing clothes which are likely to attract the attention of the viewer. Viewers, upon watching ...

The Tell-Tales Ghost: Commentary and Evaluation

In my short film, The Tell-Tales Ghost, my vision was to portray fear with the paranormal. Paranormal activity interests me and this short film allowed me to capture my vision. In this three minute and 25 second video, I captured an evil ghost haunting a man who was in extreme fear over the ghostly encounter. This ghost was not a friendly ghost but an evil spirit. In the short film, I utilized special effects, an actor, scene setting, background noise and editing, to name a few. This essay will comment and evaluate on each scene.
The film starts off with a shot ...

My response:

Introduction
The website stickiness or visit duration is an important performance metric for the website managers and is the direct indicator of visitor loyalty towards the website . Stickiness is defined as the ability of a website or a web page to hold a visitor’s attention .

Methods to Create Stickiness

There are different methods to create website stickiness. One of the most common methods to increase website stickiness is to re-organize the website content and structure in a fashion that each action by a user on the website may always lead to the other and there are no dead ends . Other popular methods to promote website stickiness ...

World’s Columbian Exposition of 1893 celebrated the 400th founding anniversary of America where Chicago fought for its privilege to hold the exposition for a whole year stretching from October 1892 – 1893. (“The World’s Columbian Exposition”) It was a memorable The exposition happened just 22 years after the Chicago fire of 1871, 28 years after the American Civil War, and finally in the wake (more than 7 years after) of the 1886 Haymarket Square bombing, which saw the birth of the “May Day” or May 1 “Loyalty Day”, an event commemorated by most of the world today (Thale, “World’s ...

The career of being a police officer is risky yet interesting if one has the passion to pursue it for good reason. Police officers come into contact with all kinds of people, the good, criminals of all kinds such as drug dealers, thieves and murderers among others. The career of a police officer is divided into three major stages. Each career stage has distinct characteristics. The police officer behaves differently in each of the stages. The challenges and experiences the officer faces at every stage and the experience gained from the service make the officer evolve into a certain character at the ...