This paper describes a proposal for conducting a research to determine the effective marketing strategies that would enable GNTB to attract Japanese tourists to Germany. This paper provides overviews on the organization’s profile, including its revenue and profit and its products and services. It then provides a brief description of the current undesired situation as well as the desired future situation and how the research will be conducted.
The GNTB (German National Tourist Board) (GNTB, 2014) works on behalf of the German federal government to promote Germany as a travel destination for Japanese tourists. Founded in 1948 (Bloomberg, 2014), it has 147 ...