Essays on Bloemer

1.0 Executive Summary Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

UK drinking is becoming more social, female- and/or family-oriented and outdoors. Daily encounters in U.K.'s metropolitan and high street areas increasingly reflect a notable changing mood. A "Tea Nation" par excellence, Britons are shifting drinking mood not only for coffee but also for coffee shops in lieu of conventional bars. Indeed, rollout expansion rates of coffee shops in U.K. in recent years is showing how coffee shops are not a passing fad which Britons are embracing only to drop soon but is here is stay – for a while. According to case under investigation (Jobber, 2010), U.K. coffee shop markets is dominated by ...

IMPORTANCE OF CUSTOMER SATISFACTION IN AN ORGANIZATION

Importance of Customer Satisfaction in an Organization Introduction Customers are one of the most important people in any organization. Customers are a key resource that significantly determines the success of an organization. Customers refer to the individuals who purchase an organization's products. Therefore, customers have to be at the center of every decision that is made by an organization. For an organization to have any hope of prospering, it must ensure that its customers are satisfied. This is the reason why many business organizations place customer satisfaction at the helm of their goals and objectives. Customer satisfaction in ...

Brand Equity Management

Part One: Introduction One of the key reasons behind the success of a business is a strong brand image or building brand equity. The main rationale behind building brand equity is because it serves as a basis for business success and also helps assists in offsetting stiff competition by letting brands to maintain high pricing, differentiating the product, and enjoying loyal set of customers. Explaining in short what makes such a brand, on the other hand, is not as straightforward a task as saying what a brand should bring about (Carman, 1990). Notably, the outlook of a brand is primarily associated with an identity, a name, a symbol ...

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Social Media and Different Platforms The trend of social media and interaction via this medium has increased. Social media is used by companies now to interact, share, and create information and knowledge regarding their products and services via smart use of technological advancements. (Toni, p.13) Social media is supportive in making of virtual networks and communities where people can be discuss their experiences, give suggestions for improvement of product and services of an organization. According to Kaplan, (p.61) social media are community-based internet and smart phone applications where ...