Essays on Chimes

Edgar Allan Poe is one of America’s most famous writers, arguably the prince of horror stories. His oeuvre covers a wide range of work, from poetry to prose, the Arab world to 19th century America, and detective fiction to horror stories. His 1845 poem, The Raven, made him a sensation and is regarded as one of the genre-defining works of American literature. His life and career were deeply troubled, but his legacy has enshrined him along with the greats. Poe’s stories are stylistically unique – displaying a huge diversity of elements taken from all over English and world ...

Introduction

Ethics is the study of understanding whether what we do is good and right (Manikutty, Being Ethical p. 19). If we speak of business ethics, we can infer that it is a combination of proper business policies and practices regarding several businesses and marketing related issues. Basically, it is a way in which a marketer conducts its business with its customers by applying several marketing strategies. It is quite often that businesses come under intense scrutiny because they routinely pose tough ethical dilemmas and it becomes very difficult to differentiate between a normal marketing practice and unethical behaviour. If we look at marketing ...

Abstract

Social media today has become a very critical part of any Brand’s marketing campaign. Social media is a democratisation of media as no single person owns or controls it. This essay tries to showcase some of the important aspects of social media marketing, social media outlets, role of social media marketing manager and some of the effective ways of alternate dispute resolutions used during the social media transactions. It also tries and highlights any kind of agency relationship that exists today in social media marketing. Keywords: social media, social media manager, alternate dispute resolution, outlets. The social media, ...

Introduction

An e-commerce strategy is important in order to determine the procedure and facilities that are essential for processing monetary transactions through the standard data connections (Evaluba, page 5). This case deals with the e-commerce website Amazon.com and creating a suitable e-commerce strategy and structure for it. Today, Amazon is one of the biggest companies in the world with revenues of almost $15 billion in 2013 (Forbes, 2013).

An E-Commerce strategy for Amazon and the reason for its selection

E-Commerce strategy that could be applied to Amazon will be based on ‘Personalized Digital Media’ strategy. Personalization and page speed is gaining importance in today’s consumer world and it is one of ...

Analysis of Representations of tropical Asia, Its Peoples and Its

William Wyler is arguably one of the best film makers of the 20th century as evidenced in the film The Letter (1940) set in the plantations of the Orient. Among the greatest highlights of the movie are the various representations of tropical Asia, its people and the environment as depicted in this movie in totality (Bazin 34). Considering the time when it was set, it is no doubt that all these have to point back to the happenings of the time; colonialism at its peak. The participants are of different nationalities more so, the Britons and the natives of ...

Islam’s origin was with the Prophet Muhammad in 612 C.E. when he began preaching his revelations from God; he did not believe he was founding a new religion, “but that he was merely bringing the old faith in the One God to the Arabs, who had never had a prophet before” (Armstrong 4). The beginnings of Islam were not without great difficulties, such as a ban on trade with Muslims, and it was not until the hijrah, or migration to Medina around 622 C.E. that Muhammad was finally “able to implement the Quranic ideal fully and that Islam became a factor in ...