Essays on Medias

A) Is there any value left in the big-screen movie experience?

It is hard to speak about a value of big-screen movies when we have Netflix and online streaming. Nowadays, you can see all the newest movies on the screen of your laptop. Of course, it will not provide you with the experience of a big screen. Still, it is more convenient and you are not supposed to leave your house and spend additional money. Moreover, it is not a fault of people that they gradually stop visiting cinemas. It was big companies, which provided them with this opportunity. Major studios sell their content to whoever buys it. The movie ...

Abstract

The paper involves the study of the implementation of management accounting in the business environment as a way for companies to attain competitive advantage. The aspect of the paper is of high importance because every business needs to succeed or be ahead of a competitor and the only way to achieve that is through use of the competitive advantage. Competitive advantage can be difficult to obtain especially if a firm does not implement Porter’s competitive resources to analyse and understand the market environment. The paper will also briefly describe the aspect of management accounting and the activities it ...

Introduction

Changes and developments in the technology and in the internet led to enhancements in the creativity in relation to marketing. In addition, technology enabled numerous innovations to build up. To cope with the continuous change in the innovations, the companies started to focus on the differentiation of applications and activities to reach the consumers through diversified communication devices. The key aspects of the communication devices are mobile devices. In today’s diversified business environment, mobile phones, smart phones, PDAs (Personal Digital Assistant), notebook and tablets PCs are considered key mobile devises. The earlier described mobile devices are able to ...

“Many newspapers, magazines and television programmers make money by reporting on the private lives of public figures such as politicians, sports personalities and entertainers. While the media’s right to freedom of expression should be defended, the media should not intrude into people’s private affairs.” To what extent do you agree or disagree with the statement above? After the growth of media in the twentieth century, people who had earned name and fame have always been in the center of the media receiving the attention of the medias and the public. The media whereby the public figures and ...

Executive summary 2

Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24

References 26

Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...