Essays on Phone Industry

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

Multi-Organisational

Enterprises & System(BNM830) Major: Supply Chain Management Total word count: 5728 Net Word Count: 5023 PART 1 A. Apple Inc. is one organization that is known by many to deliver a diverse and complex product-service system. The firm is a technology organization whose products are of high quality and more available to its clients. The company also provides varied services and has opted to venture into other complex activities that are not common with many, if not all, technology companies (Apple, 2015). One of its best selling products is the iPhone6 brand that is not only available in the ...

Individual Case Analysis of Apple Inc

Many companies operate in the mobile phone industry. One firm that many people around the world know and recognize to be the best in this industry is Apple Inc. The company is known to be market leaders in the sector in which it operates. The firm has a range of products, which include Smartphones such as the iPhone range of products, headphones, Mac computers and laptops among others. Those clients who have used products from the firm speak highly of them. On the same note, most people know that Apple’s products guarantee client satisfaction and are of high ...

Keywords: Complaint handling, Customer loyalty, Service failure, Service recovery, Transparency

Introduction

One of the primary goals of business organizations is to provide effective customer service to ensure that they retain their existing customers and attract new customers to the business. Retaining the existing customers shows customer loyalty. Achieving customer loyalty is critical to the success of organizations because it helps them to maintain their share of the market. However, the imperfect nature of organizations means that service failures occur at times, and this has a negative effect on customer loyalty. Service failure refers to the occurrence of errors in the ...

Introduction

The US and global consumers shows different consumer behavior for products. The economy possesses the largest technology companies such as Google Inc. and Apple Inc. in the world.

High consumption of technology products in the US and all over the world.

The mobile phone industry is very innovative and important to the society. Product that I will be looking at is the iPhone and its rising demand in the US market despite the increased competition from Samsung Inc. iPhone has acquired the largest market share in the United States in spite of its price.

The paper discusses about the key players in the industry and their impact on product pricing, demand and supply.

iPhone’s influence in the industry and the forces that drive the demand and supply of the product.

Analysis

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The company’s overview

Google is a multinational corporation based in the United States that is devoted to services related to internet search, online advertising and offering cloud-computing services to its clients. It was initially formed during September 4, 1998 by Larry Page and Sergey Brin as a private company; it later went public during August 19, 2004 through an Initial Public Offering (IPO). Google Inc.’s mission statement is “to organize the world’s information and make it universally accessible and useful” (Google Corporation, 2011). Google’s headquarters is currently located in Mountain View, California. Google’s rapid development saw the company engage in a ...

I. Introduction

The global subscriber numbers are growing and this has resulted into a fierce competition among the manufacturers of different types of handsets. The advancement of the cell phone technology is very necessary as the population is increasing rapidly, the level of Information technology is also increasing day by day. In order to cope up with this dynamic nature of the world, cell phone technology has to advance so as to accommodate the increasing technology and handle the traffic efficiently. During the developments, almost all sectors of the economy are affected. The consumers are affected directly and indirectly. The advancements in ...