Essays on Restaurant Chain

Background

Successful modern business marketing lays emphasis on meeting the needs of the customers. This focus is a departure in the opposite direction from the traditional business whose major concern was selling its products or services. Corporate Social Responsibility (CSR) is one way of meeting not only the direct customers’ desires but also the needs and expectations of all the stakeholders of a business (Ortenblad 2016). Unethical profiteering practices of large companies and customer awareness due to free flow of information have forced many companies to make CSR a key strategic focus in their conduct of business. Besides enabling a ...

Background3

External Environment....4

Political Factors.4

Economic Factors..5 Social Factors....6

Technological Factors6

Internal Environment6 Critical Evaluation.7 Dutch Model Problem Solving 8 Goal-Setting Theory in the Retraining Program..11

Implementing the Retraining Program.12

Consultancy Role.13 Conclusion13 Reference List..15 Hai Di Lao Hot Pot Strategy Background Hai Di Lao Hot Pot is a chain of restaurants established in Cihina in 1994 and is now spread across China, South Korea, Singapore and the USA (Haidilao 2016). As the name suggests, its specialty is the Chinese Sichuan hot pot, a dish in which the ingredients are assembled together and are cooked in a hot pot at the table of the diner. The humble beginnings, ...

Executive Summary

Chez Yasmine is a French restaurant chain that has managed to succeed in the local French market and international British market with their product. To further expand, Chez Yasmine has decided to choose one of the following countries in East Asia: China, Indonesia, and Malaysia. The economic and cultural dynamics of all three countries are different and needs to be analyzed before making the final decision over the choice of an expansion market. To expand in International market, Chez Yasmine would need to overcome local competition and find a suitable strategy to expand their business. Different and dynamic factors ...

Abstract

Religion is an aspect that concerns the private lives of individuals. In the working environment, the religious practice and the integration of faith in the working relations raises ethical concerns. Ethical concerns about the assertion of faith in organizations appear also in the hospitality industry. Companies like Chick-fil-A, In N Out or Taco Bell, have been facing claims of religious practices at work that discriminates employees by pressuring them to approach the employer’s religious assertion. While the assertion of faith in the workplace poses not solely ethical, but also legal and performance – related concerns, this paper focuses on ...

MacDonald's is a fast food restaurant, which has 36535 restaurant branches in more than 119 countries throughout the world. It has maintained a lead in the hamburger fast food industry over the years. Its headquarters are at Oak Brook in Illinois, U.S.A. The company has established a website http://www.mcdonalds.com/us/en/home.html through which it advertises its newest offers, and through which customers can access it and get to learn more about it.

Background and History

Maurice and Richard Macdonald's established MacDonald's. It was initially a barbecue restaurant, but as it grew, the owners emphasized more on hamburgers. Ray Kroc later joined the company in ...

ABSTRACT

The multinational enterprises have incorporated in their mission statement and business model the ethics and the social responsibility. McDonalds is not the exception to this trend, the company with more than 37,000 restaurants in the world have a presence in the most important cities of the world exposed to critics of citizens and non-government organizations related to the quality food and the marketing techniques. McDonalds changed its business model toward ethical behavior and to improve their economic performance.

INTRODUCTION

McDonalds Corporation is the owner and franchise operator of the McDonalds restaurant in the Americas, Europe, Middle East, Africa and ...