Apparel Business Plans Samples For Students

Executive Summary

With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be ...

QSPM Matrix

(Attractiveness score: 0.5= not acceptable; 1= possibly acceptable; 1.5= probably acceptable; 2 most acceptable)

Competitive Advantage Marketing Strategy

INO Shoes will use its smart performance technology as its main competitive advantage. Players will effectively feed their information to a smart application in computers or smart phones where they can review their performance and other important fitness and health information. The technology is set to give professional and casual tennis players a new age in playing tennis. With no such technology in any tennis footwear, INO Shoes is set to woe consumers into the world of technology in tennis. As technology advances, consumers will be highly ...

This Business plan is designed to setup fashion garments manufacturing and retail business in the city of Milan, Italy. The target market would be people within the age bracket of 13-49 and fashion conscious customers. The unique selling point will be attractive designs, quality, embroidery, fabric and sizes. The company will open two retail outlets in the city and arrange agreements with three leading departmental stores for the purpose of sale (Businessoffashions, 2007).
The designs, fabric and quality will clearly differentiate our product from its competitors. To adequately cater to the needs of the customers, the market is ...

iSport Business Plan
(Instructor Name)

Introduction to iSport

iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, ...

International Entrepreneurial Activity

[Section Number]

Executive Summary

The aim of the paper is to select a product or service to import to Canada and mark down the reasons for the selection of the product. The identification of market of the products, economic, financial, and marketing reasons related to the import of that product are also mentioned. For the purpose of this paper, the product selected is footwear from China. The rules and regulation and different duties are also a part of this paper. The regulation outlined in the paper are related to the trade China specifically to provide a better view about the imports ...

J.C Penney is regarded as one of the leading clothing and home furnishing retailers in the USA. This demonstrates that the company has access to quite a larger target market due to the main retail stores that it has set up in the country. However, the company’s target market is mainly composed of the middle class families who are the biggest consumers of the apparel and home furnishing products. Consequently, with the recent economic crunch that has resulted to devastating financial crisis among the country’s middle class, the company is determined to have an overhaul of its current ...

BUSINESS DEVELOPMENT PLAN FOR RETAIL STORE

Business Development Plan for retail store
Introduction
The designer apparel industry is amongst the leading sectors; the craze of fashion clothing is on hype. In 2013, the sale value of designer clothes in the United States of America was $361 billion. However, in term of consumption the United Kingdom, Germany, and Italy are the largest designer clothing markets (Fashion United, 2016). In 2013, the consumption on fashion apparels and footwear was 58.5 billion in the United Kingdom that increased up to 62.009 billion in the next year (The Statistic Portal, 2016). Therefore, it is easy to expect that the ...

Victoria’s Secret is a leading company and was founded by an American designer Roy Raymond in 1977. The organization is categorized under the Apparel industry as it deals with women wear and beauty products. Primarily, Victoria’s Secrets used to produce women lingerie only, but the company grew to provide its consumers with an array of other products. The goods, which come in different styles and categories include underwear, sports bras, sleep attire, bras, panties, beauty products, and bracelets (Victoria’s Secret, 2017). An example of a product that comes in unique styles is the lingerie. The company ...

Executive summary.4

THE TEAM..4

MANAGEMENT TEAM PROFILE AND OWNERSHIP STRUCTURE4

ADVISORS.5
PROFESSIONAL SERVICES5
HUMAN RESOURCE REQUIREMENT.5-6
THE BUSINESS ENVIRONMENT6
BUSINESS SUMMARY AND HISTORY..6

INDUSTRY OVERVIEW6

Consumer trend 6
Seasonal factors6
POSITION IN THE INDUSTRY.6-7
Legal issues.7
Competition7
Use of technology7
THE MARKETING PLAN.7
TARGET MARKET7
The competition 7
SERVICES.8
PRICING STRATEGY8
SALES/DISTRIBUTION PLAN8
Credit term and guarantees..8
ADVERTISISNG/PROMOTIONS PLAN..8

Public relations.9

FINANCE.9
INCOME STATEMENT9
CASHFLOW STATEMENT.9-10
BALANCE SHEET10
RISKS AND CONCLUSIONS10-11
Introduction/Executive Summary
The new generation clothes line is an organization which started as a small business venture by providing quality materials to both genders men and women. The business venture began as a small clothes stall with limited stock in ...

Adidas Group

Company Description
The history of Adidas Company can be traced back in 1924 when the company's founder, Adi Dassler established the "Gebrüder Dassler Schuhfabrik" to focus on offering athletes with the high-quality products. In 1928, the company produced the Gold medals to be presented in Amsterdam and Berlin in 1936 as the first journey for the company. In 1949, the Adi registered the "Adi Dassler Adidas Herzogenaurach" and started working with only 47 employees in Herzogenaurach, Germany. During the same year, Adi registered a shoe brand that had the Adidas 3-stripes brand. The introduction of the football boots ...

ABSTRACT

This paper covers general analysis of Fossil Group – an American company that was founded in 1984 (main product – accessories, recreational products, watches, etc.). This analysis includes the background of the company, its position on a market, and performance analysis: market shares dynamic, sales growth and profitability (Net Profit Margin). In order to do this paper the annual reports were overviewed as well as Bloomberg market analysis report. As a result, Fossil Group could be considered as a stable company, with a great background, strong position on the market, and good financial results.

INTRODUCTION AND BRIEF ON A COMPANY

Company’s Background
The Fossil Group was ...

[INSERT YOUR BUSINESS LOGO]
[GANO SUPER HATS LIMITED]
[Main Business Address]

ACN: [ACN]
[Gano Super Hats Limited]

Marketing Plan

Prepared (Student Name): [Date prepared]
Business name: Gano Super Hats Limited
Business location: New York, United States
Products/services: The business sells a brand of caps known as Gano. The firm expects an annual demand of 30,000 caps annually, though the demand is projected to increase as the business grows.

Vision statement

Goals/objectives
Target market
The company is targeting men in the society especially the youths and teenagers who have a special taste for the product. The ...