Brand Identity Case Studies Samples For Students

Background

Successful modern business marketing lays emphasis on meeting the needs of the customers. This focus is a departure in the opposite direction from the traditional business whose major concern was selling its products or services. Corporate Social Responsibility (CSR) is one way of meeting not only the direct customers’ desires but also the needs and expectations of all the stakeholders of a business (Ortenblad 2016). Unethical profiteering practices of large companies and customer awareness due to free flow of information have forced many companies to make CSR a key strategic focus in their conduct of business. Besides enabling a ...

Brand revitalization is s strategy used to market a business and it is mostly implemented when a business reaches maturity where the profits have decreased and the business management is attempting to bring back the profits of the business. Moreover, product or business revitalization is mostly conducted due to various market forces that cannot be controlled, such as increased competition, when the customers taste and preference changes among others. Concerning Plaza health home services, there was a need to undergo brand revitalization because the one they had adopted was old fashioned and could not sustain the changing market forces. ...

Business Case Study: Yahoo. Inc!

Background
This paper seeks to examine Yahoo Inc. and give an in-depth analysis into the business financial, market, and general performances on the years 2010 and 2011. It further identifies the strengths, weaknesses, opportunities and threats facing the business in its operations and finally gives recommendations that could induce improvement of the business processes and approaches in a bid to increase its competitiveness, performance and stability in the market. It’s purely an objective compilation based on factual information derived from the company’s annual reports and an analysis of the same in the global market context.

Stakeholders and customer need

Yahoo is ...

Business Case Study: Yahoo. Inc!

Stakeholders and customer need
Yahoo is a top player in online marketing through advertisement space and portals among other online marketing tools. Later, the company diversified its activities to include music, photo sharing, and blogging. Diversified activities aim at serving the customers' needs. Indeed, in the year, 2012Yahoo was ranked at position three regarding market share and some online visits as illustrated in the figure below.
Figure 1: Internet use traffic data
The company has faced serious management investment challenges that might jeopardize its return of investments and attractiveness to global investors. The dire blunt was felt in 2008 ...

Strategic Messages to Different Stakeholders

Key message to executive: Introducing a new CEO
Objectives:
Issues:
According to Koyne & Koyne (2007), the executive should know that the new CEO and managing partners are likely to reorganize the company through layoffs and dismiss top management. However, the top management can tell the new leaders that they want to help them achieve implement the changes. Porter, Lorsch &Nohria (2004) established that CEOs should focus on managing the organizational structure and not on daily operations. Additionally, the CEO at BrightStar should understand that his position does not give him the right to lead or a guarantee that the ...

Background

LEGO Group is a Danish, family business. Typical of family enterprises, growth is substantial in early company lifecycle phases, only to plummet – rapidly – few years later. The specific causes for LEGO Group's rapid decline in sales (and hence market share) fall into five strategic areas: (1) macroeconomic variables, (2) brand identity, (3) supply chain management, (4) retailing strategy, and (5) product design & development. As shown in every growth indicator, most notably company's cash flows over 1995 – 2004, LEGO Group has witnessed not only sharp decline in sales growth but also, sadly enough for company's owners and executives, a risk ...

Overview

Juice Club, the former name of Jamba Juice Company, was founded in 1990 by Kirk Perron and was presented as a health-food store. In the mid of 1990’s, the company started to expand using franchise strategy. In 1995, it changed its name for Jamba Juice Company that allowed differentiating in the market as the competitors started to offer similar products. In 1999, the company merged with Zuka Juice Inc. and acquired 98 smoothie retailing units. In 2006, the company went public having owned and franchised units (Dostal n.p.).
The main problem is that all of the competitors are ...

Business

Given Unilever's geographic and category portfolio what are the megatrends Unilever should capitalize on and manage in seeking to attain their €80 billion sales target?
Unilever was founded or started by the lever brothers who saw the need to meet the unfulfilled needs in the society such as hygiene and cleanliness through provision lifebuoy soap. The company would later merge with margarine, Unie, and Union to produce more than a third of the world's commercial oils and fats. In addition, it covered a wide geographical area than any other company worldwide. As time progressed, the company has diversified in terms ...

The Five Forces’ analysis suggested by Porter (2008) serves as a framework for analyzing industry and business strategy. It is based on industrial organization economics, and depicts the five forces that determine the intensity of competition and a market’s general attractiveness.
The online retail market consists of numerous small consumers who enjoy lack of differentiation, in the sense that products are purchased based on price alone. The strong market growth and low fixed costs are appealing to new customers. The following is a Five Factor analysis of the online retail market in Europe, based on research conducted by Marketline (2013).
...

For a long time now, Lego has been one of the most outstanding recognized toy brands. For 70 years, since Lego commenced its operations, the company has been prosperous; however, the company made its first big loss in 2004 amounting to $ 240 million. With the top managers facing numerous challenges in the marketing sector, the company has concentrated its efforts on creating an effective marketing strategy due to persistent declined in profitability since 1999 to the year 2004. This aspect coupled with many other factors has raised concern regarding the effectiveness of the marketing sector. The intent of this thesis ...

Introduction

Data mining can aid companies get the information about the employees in a firm. The information extracted from the employees and kept in the government’s database can help determine the criminals in case an insider crime is detected in the firm. Data mining helps in getting criminals but can sometimes infringe people’s privacy. It can combine information from many sources to create a detailed profile about each individual of interest. In order to establish an effective and enduring brand identity there must be a better understanding between identity and image. Once the identity has been known, it is easier to ...