Marketer Reports Samples For Students

Introduction

Brands have existed since ancient times, as evidenced by the fact that individuals have always used unique marks to distinguish their products from those produced by other individuals. However, the main reason for branding in ancient times was to prevent the theft of property. Despite the origins of branding, its main purpose shifted to enhancing the visibility of products as humans engaged in increased commercial activity with each other (Hampf and Lindberg-Repo, 2011, p. 1). Consequently, the concept of brand development arose. Brand development refers to the efforts taken to increase the success of a brand in the market ...

The following report is directed to the Charity Commission of Great Britain, describing, analyzing and discussing the possible role of marketing communication in the wider environments. It shows the difference between marketing communication in consumer environments and wider environment through a description of the five principles of marketing communication mix. The paper brings out the market communication applications and the corresponding advantages and disadvantages posed in the implementations of marketing communication mix. The report also offers realistic and justified recommendations for the short and long term usage of marketing communication mix (MCM) in the wider context.

Marketing Communication Mix

MCM refers to a combination ...

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Chanel is 2013 Luxury Marketer of the Year
SUMMERY OF ARTICLE:
Chanel received the Luxury Marketer of the Year award for the strong use of video concepts, advertising in luxury publications and high attentive given to multiple segments of customers. Chanel has launched a remarkable website that excellently caters to the needs and requirements of the customers (Gabriel, p.1). The most important and effective section the website is the beauty section that provides an easy vertical integration aspect with mobile commerce for its customers. This section has increased Chanel ...

Integrative Research Project

Abstract
This research project aims to establish how the organization can increase its competitive advantage by requiring supply chain vendors to meet ENOC’s standards. A qualitative research methodology was used, and the research design is to carry out semi-structured interviews over the telephone. The semi-structured interview allowed interviewees to expand on their thoughts and experiences while the researcher guides the conversation to say on the topic. Interviews were performed over the telephone with employees at ENOC and employs with ENOC’s supply chain vendors to collect data. The data analysis was carried out by evaluating the results of ...

Grocery Products Business Opportunity

Marketing
Abstract
Grocery products assist in serving a wide variety of food products globally, medicinal products and goods for the household management. Many lifestyle diseases have come up due to the lack of some nutritional supplements in normal diets. Vegetables and fruits come up to be the major lack in such diets and, therefore, there is real need to market the grocery products so that humans can increase their consumption. Grocery traders and marketers often rely on models of business that are similar and offerings for the products also come out similar (Kenny & Marshall, 2000). Grocery products are ...

Introduction

The paper involves the marketing of Gucci Premiere perfume for women in Spain. Currently, the global perfume market of Gucci is approximately worth $4 billion to $6 billion. Spain accounts for 20% of the world’s sales of perfumes. The demands for the natural ingredients which make the perfume have continued to increase. There has been an increase in the use of Gucci Premiere perfume for women as a luxurious perfume. The quality standard of the Gucci Premiere perfume for women in the market has increased compared to the last decade. The perfume market, in Spain, has many players who ...

Introduction

Advertising is the act of promoting goods and services, ideas, and a particular company mostly performed by an acknowledged sponsor. It is an overall strategy off promotion of various goods and services, particularly for a business or an organization. The fields in advertising includes publicity, marketing, personal selling, sales promotion, and public relations. It involves the process of designing a message used in the promotion of certain product, in idea development, and service provision. In this particular report, I venture into a career position in marketing, and explore the impacts, and changes, of using computer information system in the process of advertising for ...

The aim of this report is to enhance understanding of the managers at the P &G through an intelligence analysis of the main competitors, and the comparison between the company and its main competitor. Unilever International Corporation has been investigated in detail as the main rival to the company. Its current market analysis has been elaborated in detail, while its current strengths, weaknesses, opportunities and threat are explained in detail in the SWOT analysis section. Opinions on the industry and the marketing strategies have been sought from various sources, in order to allow managers to understand what the ...

Executive summary

The aim of this report is to enhance understanding of the managers at the P &G through an intelligence analysis of the main competitors, and the comparison between the company and its main competitor. Unilever International Corporation has been investigated in detail as the main rival to the company. Its current market analysis has been elaborated in detail, while its current strengths, weaknesses, opportunities and threat are explained in detail in the SWOT analysis section. Opinions on the industry and the marketing strategies have been sought from various sources, in order to allow managers to understand what the ...

- Difference between product and service sales
In sales, being aware of the relationship between product sales and service sales as well as differentiating each of them is one of the best way of knowing their differences. Products and services have differences that determine the things that go on in their sales. One of the biggest differences between product and service sales is that product sales can be termed as transactional in nature. On the other hand, service sales are ongoing engagement between the seller and the buyer. A product sale is demarcated into the pre-sales activities and ...

Executive Summary ----------------------------------------------------------------------3

Background --------------------------------------------------------------------------------4
Introduction --------------------------------------------------------------------------------4

SWOT ------------------------------------------------------------------------------------5
PESTEL ---------------------------------------------------------------------------------5-7
SPICC ------------------------------------------------------------------------------------7-8
Consumer Analysis-------------------------------------------------------------------------8
Market Segmentation --------------------------------------------------------------------8
Target Market -----------------------------------------------------------------------------9
Competitor Analysis & Positioning ----------------------------------------------------9
Marketing Mix-----------------------------------------------------------------------------9
Product -----------------------------------------------------------------------------------9
Price -------------------------------------------------------------------------------------10
Place -------------------------------------------------------------------------------------10
Promotion -------------------------------------------------------------------------------10
People -----------------------------------------------------------------------------------10
Process ----------------------------------------------------------------------------------10
Physical Ambience --------------------------------------------------------------------11
Conclusion -------------------------------------------------------------------------------11

References -------------------------------------------------------------------------------12

Executive Summary
Chanel as a leading fashion brand has been able to keep up with the times and trends in an excellent manner. The brand equity and recognition of Chanel is excellent in the luxury brand market. However, a set of guidelines are ...

Question 1

a) There are 8 important skills that are needed to enable networking (Trainingmag, 2013). Networking enables communication that helps in building success. The skills needed for social networking are as shown below:
- Knowing and understanding your personal style: Interpersonal skills help everyone to network.
- Strategy: networking events are usually not equal and, therefore, it is important for a person to know when to pitch their ideas.
- Adequate planning: a person should properly plan before attending a networking event. Planning will enable a person to predict the actions of other people.
- Establishing relationships with time: strong relationships require ...

Executive Summary

The internet age has brought with it a revolution in business. It has been a departure from the age-old “manual” way of conducting business to an automated and computer generated applications which ensure that the producer, the retailer and the consumer are interlinked by the internet. As a result of the “internet revolution”, e-businesses have now emerged. These businesses conduct all their activities online, starting from marketing, advertising, display of products and even payment for the goods and services by the consumer (Kessler, 2003). This has reduced the expenditure and the time taken when marketers have to visit all the countries in ...

Re: Social Media Presence

MEMO
As you requested, I looked into how we can benefit from having a social media presence in addition to our web site. When I looked into it, I saw three main reasons to have a social media presence; to keep our existing clients happy, to attract new clients and to keep an eye on the competition.

Background

Social media is here to stay. While many businesses are now looking to take advantage of the targeted advertizing opportunities it offers, having a strong presence on the social media sites is as important. Many marketers feel that this presence is even more important than ...

Abstract

Digital media have influenced the way marketing by providing a range of channels through which potential customers can be reached. In the 21st century, digital media such as social networking sites have significantly influenced marketing by allowing marketers to interact with potential customers unlike in traditional media where companies did not get feedback or reviews on their products. Internet access through mobile phones has increased user activity in the online community, and this has caused marketers to increase advertising through the various websites. New forms of digital media like interactive television are likely to have an immense impact in the ...

Publisher: APT Publishing

Publisher’s City and State: Birmingham, Europe

Edition and Publication date: First Edition, 2000

The book, “Go For No! The Ultimate Strategy for Failing Your Way to Success” is authored by Richard Fenton. It is a little book that mainly targets entrepreneurs and anybody else undertaking a new activity.
The book passes across a number of messages. The most important of the messages is that people should overcome their fears of rejection and failure and surge forward to seek success. On this message, the author gives five levels of failure and ways of how to deal with failure. ...