Mouth Theses Samples For Students

Business

Approach & Methodology
The Project Plan
What guides consumer behavior is a complex question to answer, and it requires a lot of research. In order to do so, this paper involves both, qualitative and quantitative research methods. For the quantitative research, a number of scholarly articles, government white papers, magazine articles and newspaper reports, and blogs will be referred, and for qualitative research, interviews emphasising the importance of blogs, advertisements and word-of-mouth as ‘influencing agents’ will be addressed. Consumers today have the option to choose from a variety of products. Added to this are marketers who try to influence a consumer’s thought. ...

Business

Restatement of Problem
The topic of consumer buying behavior has researched by a number of scholars, and each one of them has illustrated what are the possible factors that influence or guide consumer behavior. Therefore, when organizations plan their strategies to ‘guide’ consumers, they do so by studying these factors and using them to design and market their products or services. This involves the participation of all stakeholders in the planning and strategizing process. The stakeholders could include the design team, the production team, finance, marketing, purchase and stores to name a few, and it is the collective effort of ...

ABSTRACT

Brand image or identity refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The primary objective of this research study is to explore best practices in social media marketing towards brand image or perception management. To obtain data, the researcher ...

Business

Thesis Statement
Consumer buying behavior has been researched a number of times and there are enough research papers available that focus on consumer buying patterns. This paper takes a different perspective to address what guides consumers to buy a product or service. The difference is that it is easy for marketers to understand what influences consumers today and work out strategies to address them. However, understanding what guides consumers is farther complex, and to understand this, a number of theories and articles by scholars are researched, and a few governmental efforts in place to guide consumers are evaluated and added to show how ...

Business

Chapter 2
This section contains a literature map that outlines the areas of focus when organizations and marketers need to guide consumers. Each subheading contains the topic and the literature utilized and cited to substantiate the research.

Literature Map

Literature Review
According to Barry L. Bayus (1985) in Word of mouth: Indirect Effects of Marketing Efforts, communication plays an extremely important role in marketing, and marketers use communication to guide consumers. In other words, communications is the link between marketers and consumers and between consumers and their socio-cultural environments. Bayus says that marketers are well aware that socio-economic conditions influence ...

Business

What influences a consumer’s purchasing behavior? A few factors that come to mind are brand awareness, product knowledge, advertisements, and references. To understand the depth of this intrinsic behavior, this paper explores the various factors that contribute to a consumer’s purchasing pattern. A very powerful tool that guides consumer behavior is word-of-mouth advertisement. Barry L. Bayus, writing in a column in Journal of Advertising Research had this to say on the indirect effects of marketing; “The business community is well aware of the power of word-of-mouth on consumers, and they are also equally aware how catastrophic it can be if ...

Management

Introduction and Thesis
A number of researches have been done in the field of consumer buying behavior, and consumer buying patterns. In order to understand what guides consumers, this paper takes a look at a number of scholarly articles published that discusses the points that guide consumers, and also conducts a qualitative research to understand from consumers what guides their purchase behavior. The emphasis is to understand how consumers are guided in their buying behavior. Marketers have gone to long depth to understand what influences consumers today and work out strategies to address them. It is easy to get carried away ...

“The Addict”

Abstract
This is an essay about Anne Sexton’s poem “The Addict,” It describes how Anne Sexton tried desperately tried to rid herself of mental illness and drug addiction. She wrote from her heart and her personal experience.
The hymn “When Peace Like a River Attended my Way,” was written out of great despair; the writer whole family perished at sea and when he came to the area in the ocean he went to his cabin and penned this famous hymn. Like her counterpart, Anne Sexton’s poetry is born out of great depression; she began to write ...

Never judge culture by one man and never judge a man by popular culture.

- Anonymous

Abstract

In “The Death of the Author,” structuralist thinker Roland Barthes suggested the notion of the author as a distinct identity in the creation and interpretation of a text was a thing of the past. Instead, he preferred the use of the word “scriptor” to refer to the person writing or typing a work for the first time. The ideas in the scriptor's mind would have to travel through his or her semiotic filters to make it to the paper – those filters take the ideas and shape them – for ...