Essays on Giveaways

Introduction:

Event management applies the use of the skills of project management to create and develop both small and large scale events that include a great deal of planning and logistics such as ceremonies, conferences, weddings, formal and informal parties among others. The field involves identifying the target audience, coming up with concepts that are related to the event and relating the technical aspects of the event beforehand. Event management is merged to serve as the marketing tool for the event being organized. In this case, event organizers devise the best methods they can employ to reach the target audience ...

Nashville Predators

Nashville Predators hockey team based in Nashville - the capital of the state of Tennessee. The team entered the NHL in 1998 and since that time show good results as “NHL’s top on-ice performing teams” (Dunkan, 2009). The most important information about the team include the location of home stadium - the Sommet Center, with a capacity of 17,133 and 70 luxury suites, the average ticket price – $45,75 what is a bit lower than average NHL ticket price.

The revenuer per game in 2008/2009 – $600,000.

The financial situation of the team seems to be dramatic. In 2007, the team occupied 23rd place in ...

Vans - Sales Promotion and Personal Selling

Vans utilize consents and giveaways to market its products. It is worth noting that the company use contests to attract the young generation into buying their products. In fact, the giveaways build relationship between the retailers and the consumers, as well as the company. The contests encourage individuals to go online and buy the products of the company. The gi9ve ways create a platform whereby the consumers focus on buying the brand of the company. The contest is carried out in various countries and involve retailers to participate. Analytically, the contests tale place in the best season of the year, ...

McDonald’s has come under sharp criticism lately due to our advertisements that are aimed at children. This public outcry highlights the ethical dilemma that is marketing to children and youth especially for products that are unhealthy. Seeing as McDonald’s is the world’s largest fast food chain with 34000 outlets worldwide (Simon), it is imperative that we ensure that all our advertisements are not only legal but also ethical. The negative publicity is hurting our company’s image and may lead to a decline in our profits which are currently at $ 27 billion annually (Simon).

Those in our marketing department believe that marketing to children is ethical because of the following reasons;

- There is ...

The Situation:

Clearly, lifestyle image is one of the important attributes of Thorr’s Motorcycles, Inc. as it has the ability to influence customers towards purchasing a Cruiser Thorr because it represents quality and status. This perceptual map is used as a representation (visual) of opinion of the brand based on the customer. The Lifestyle image, which is represented by the Cruiser Thorr, is mobility, masculinity, and freedom. However, Thorr's motorcycles were positioned in the market as high-priced products that did not fit use by the youngsters. Thor also began losing its position in the market position as the price remained too high ...

Executive summary

Three Rivers Optical is a lab supplying privately company based on the suburb of Pittsburg; Pennsylvvania.The Company manufactures all types of optical lenses and ophthalmic products such as frames bases and glass, as well as hi-index lenses among other types of lenses. This paper tries to give a critical analysis of some of the company’s strategies as presented in the particular case study in reference. The paper firstly begins by exploring the growth and development plans for the company as presented in the case study. A review is then given as to whether these growth plans make sense on the ...