Essays on Marketing Concept

The articles elaborate Johnson and Johnson's novel marketing strategy in Africa to gain a greater market share in the region. The company has recently turned to Africa to improve its future sales in the medical diagnostics and pharmaceuticals segments. Its primary marketing strategy has been investing in research and development in the continent. It is building relationships with the consumers by first providing the residents of South Africa with the desperately needed services such as mobilizing health facilities and drug distribution. (Johnson & Johnson 1). The company is investing in building these relationships because it presents them with a market ...

Question 1

The marketing concept encompasses three areas which are significant in satisfying the interests of consumers: market, sales, and production orientations (14). Apple implements the marketing concept by ensuring that they develop quality products, high-priced commodities that signify prestige, and a marketing orientation which captures the current and future needs of buyers using intelligence. The firm’s products provide consumers with applications that simplify simple day-to-day tasks such as a personal secretary or downloading songs using iTunes.

Question 2

Question 3 The two aspects that are integral in Apple’s marketing implementation are the consumers’ needs and motivating the marketing staff. Firstly, ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

1. Overview of your organization and the industry in which it operates a. Include your strategic goals, vision, and mission and any brand values or ‘slogans’ that the organization uses internally/ externally The name of the company is Nutritious Food Company, operating in the foods and beverages industry. The company was established in the year 2005 and comprises of six branches located in six major towns of the State of American Arab Emirate. The objective of the company is to provide food and catering services, offering both traditional and modern foods. The company also offers catering services for occasions ...

Abstract

Marketing is an essential functionality in the business set up. For the procedure to be effective, marketing has to have clear objectives that are set in the organization. The objectives can be cascaded down to the individuals who have taken up certain roles in the marketing department for instance. Aggressive promotion while at the same time making identification of the expected target for the particular service or product is of importance. The marketing content is also crucial, and this can be promoted by the presence of activities like marketing strategies and strategic marketing which can be solely managed in ...

Marketing Concept and the 4p's Concept

The marketing concept backdates to the 1950s when the market became flooded with a variety of similar products (Keelson, 2012). It involves focusing on what the customer wants, aligning the functions of the organization in order to successfully carry out production of the correct product, and finding ways to keep the customer satisfied over a long period. The marketing concept incorporates market research with the aim of finding out the customers’ needs, market size, as well as the market division. The four P’s of marketing are used by firms to enable them penetrate the market and help maximize ...

Thesis: Small businesses rely on marketing philosophies and creativity and need relevant knowledge to excel. The following articles on small business operation enforce this statement.

Article One: Small Business Adoption of the Marketing Concept vs. Other Business Strategies

Small and established businesses alike adopt styles of doing business to achieve their goal as an entity. These goals are geared toward the prosperity of business, hence the need to a department handling the idea and practice: the marketing department. Businesses tend to adopt a set of ideas that can offer the greatest value to the business. This article refers to theses sets of ideas as business philosophy. This article is expressive of the ...

Zipcar is one of the most revolutionary business ideas that has come along in a long time. Zipcar, along with Uber, have been instrumental in leading the consumer’s choice to not pay for expensive parking and car transportation options in big cities, (Zipcar Case Study: An Overview, 2016). Zipcar’s target is the consumer who perhaps is not a long term resident in the city they are residing that does not want to invest in the responsibility of owning a car and all of the expenses that come with owning a car, (Zipcar Case Study: An Overview, 2016). ...

The diagram in the concept map presented in this paper creates a representation of a full analysis of the basic concepts of marketing. Marketing pretty much refers to the essence of communication one’s value to other potential buyers or consumers(Day, 1963). As the diagram illustrates five branches of marketing concepts exist each having specific elements. In order for there to be communication of value, there must first be an existence of a business entity doing the marketing. The market, which is made up of consumers, is another essential part of the model. It makes up the consumers ...

1. Which company is the focus of this article? a. Specific US company: the article focuses on the Abt Electronics Company, founded by Jewel Abt and her husband, David b. In which particular country/region of the world is this company’s business the topic of the article? The United States of America, with its headquarters based in Chicago, Illinois c. Provide some basic BACKGROUND INFORMATION about the company and its focus based on your research. (2 paragraph summary): Abt Electronics started a small business in the local area of Logan Square, in Chicago. The company began in the ...