Essays on Ogilvy

The novel, House Rules, by Jodi Picoult, brings out the issues faced by children with Asperger’s syndrome; a form of autism that affects an individual’s relations with the world. It triggers their inability to communicate, interact and imagination their world. The main character, Jacob Hunt, has a special gift in deducing most of the cases in a crime scene. In all situations, his views about what the cops should do to close the case are right. However, a terrible murder rocks the town, and cops point towards Jacob for questioning. They pin him for being a key ...

David Ogilvy is often referred to as one of the most remarkable individuals to ever grace the field of advertising. Hayden (2013) writes that "in his years as an advertising executive and copywriter, Ogilvy created some of the world's most successful and iconic marketing campaigns and was sought after for his information rich, soft sell ads" (p.1). His book, On Advertising, is a confessional of sorts, where Ogilvy provides the reader, more specifically those within the field of advertising and marketing, with a considerable amount of insight into navigating the creative world. Ogilvy’s point is to offer readers ...

Executive Summary

Google Inc is not a relatively new company as it is over a decade old; however, its remarkable growth means that the company has to increase its workforce as it expands its business. The resulting change requires effective management so that it does not destabilize the company from the lucrative position it enjoys in world markets.

The success of Google has been attributed to its effective motivational policies; it is therefore imperative that these policies are sustained and reviewed as more employees are added to the workforce. Since motivation is a leadership role, it is hence the role of the company’s ...