McDonald's Business Plans Samples For Students

Big Mac is one of MacDonald’s oldest and best selling products. It is a specially designed double-layered hamburger that is basically made of pure beef. It is layered with a sauce on a sesame seed bun (MacDonald’s, 2013). Topping is then done with cheese, minced onions as well as marinates. The Big Mac has been in the market for over five decades and, as it were, may be said to be in the maturity stage in the product cycle. There are currently other competing substitutes for the product (Keith, 2008). As such, MacDonald’s is concentrating on adding new features ...

Individual Project of McDonald’s

Individual Project of McDonald’s
Different organizations belong to different industries. One of the most distinct among them is the food and service industry. Thousands of organizations belong and operate within this industry. It is otherwise defined as catering industry, which provides prepared meals such as restaurants and fast food chains. Food service industry is important when it comes to sustaining the supply of food products in the market. Thus, food service companies are known to influence the people’s eating habits (United States Healthful Food Council, 2012). For many individuals, eating out became a necessity more than luxury. ...

Part A

Question 1
McDonald’s is the largest chain of fast food restaurants. Most McDonald’s restaurants operate as affiliates, franchisees or as the corporation’s own property. Although the most traditional McDonald’s food includes hamburgers, french fries and soft drinks, the recent customer demands dictate the need to expand the menu into healthier food, such as salads, fruits and wraps. The company is famous for diversifying their menu based on the local needs in response to cultural peculiarities and the typical regional cuisine. Despite the menu dissimilarity, McDonald’s emphasizes standardization and constantly controls the ...

Introduction

McDonalds Corporation is a multinational company founded in 1940 in Oak Brook, Illinois that operates McDonald’s restaurants. The company operates in 117 countries, in the United States, Europe, the Asia Pacific, the Middle East, and Africa with over 27,000 franchised restaurants and over 6,000 company-owned restaurants. Its products are known worldwide, from hamburgers and cheeseburgers, Big Mac, Quarter Pounder with cheese, Filet-O-Fish, chicken sandwiches, chicken McNuggets, french fries, salads, shakes, desserts, sundaes, even pies, cookies, coffee and other beverages. McDonald’s offers meals for breakfast, lunch, dinner and snacks. McDonald’s mission statement as found in their ...

The advertising objectives serve as the guiding line for the formulation and implementation of the effective and efficient advertising strategies and plans. These objectives allow the organization to think about the advertising strategies, which will be beneficial and helpful in achieving and accomplishing the targets and objectives assigned. The advertising objectives of the McDonald’s Veggie Burger are as follow:

Advertising Strategies:

In order to come up with effective and efficient advertising strategies it is important to keep in consideration the target market and at the same time the needs, requirements and preferences of the target market. It is important for ...

The idea to offer promotional deal is to encourage customers to try out the newly introduced product, Veggie Burger. The management has decided to offer a promotional deal to the customers as the new burger is introduced. In this deal, the management has planned to offer 25% discount on the initial price to the customers to try out McDonald’s Veggie Burger.

What is the reason of using billboards to advertise the product?

Billboards would spread the message to the consumers that have not been able to see the advertisement of newly introduced McDonald’s Veggie Burger. By billboards, consumers that have not seen TV or newspaper advertisement and have not ...

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www.thestation.com

Executive Summary 3

Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
...

Introduction: Marketing Planning

Marketing is the process used by organization in developing and implementing a plan to pinpoint, anticipate and fulfill customer demands. The plan should ensure the firm makes sufficient profits. Marketing research and marketing mix are the two elements of marketing planning used to identify and anticipate customer needs as well as meet their requirements. In marketing planning, one deals with gathering, recording and analyzing information about the clients, the product, the market and the competition in the market (Miskelly, 2013, P. 65). The findings of this process help the management in making important firm decisions. Having an adequate marketing planning ...

In our market segmentation, we have considered three distinct groups. These groups form part of our major customers because they are well acquainted with our products. These three groups are; Tourists, military personnel and the local peoples (McDonald, F. & Burton, and F.46). The local people and the military personnel form part of our major customers. This is because we are well known locally than internationally. People do always take lunch in our restaurant since we are located in town and they find it difficult to walk home during lunch hours and prepare their meals.
The second major group ...

Business Plan

Part 1: Identify appropriate networking strategies
Question
Contact 2
Contact 3
Why is this person important to my success?
Mr. Green is an alumni from my university and is currently a business consultant. I am interested in his direct experience in this field as well as his viewpoint the pros and cons of the profession.
Mr. Scott is important to my success since he did the same course and he is currently pursuing his master’s degree in public administration and he is in a position to give me direction on master’s course to ...

McDonald's is the largest chain of fast food restaurant that serves around 68 million customers daily. The company operates in 119 countries with over 36,000 branches. For the entry in every market, McDonald chooses the strategy of franchising as it has several benefits.
There are several other strategies to enter a new market but because of the benefits of franchising, it is preferred by most of the multinational companies. The main aim of selecting this strategy is that it reduces the risk of franchising business failure. Moreover, the success of the business can easily be done by comparing ...

EXECUTIVE SUMMARY

Marketing is an integral part of a company’s operations. Thus being a tool for creating service or product awareness, it is essential that an organization invests in effective marketing techniques and tools (McDonald & Keegan, 2002). From this analysis of G Spot corporations, marketing plays an imperative role within its organizational operation facet. The marketing plan will provide a situational analysis of the business environment and establish proper approaches towards the achievement of a profitable outcome (Westwood, 2002). It will also offer an insightful look at the various market segments that G Spot corporation targets with its product Beana. The marketing plan seeks ...

Introducing Burger King Chicken Fries to Japan

Japan is one of the most developed in the world with a large affluent customer base. It is the third largest economy in the world after USA and China. Japan is a stable democracy and experienced fast economic growth since the end of World War II. The macro environmental analysis of Japan is given below:

Political Environment

Since the end of World War II, the new constitution drafted with support of USA ensured the growth of Japan as a vibrant democracy. The country is a multi-party democracy where elections are held in the stipulated terms. Despite being a constitutional monarchy, the powers of the emperor are ...

Abstract

This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications.
With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth.
Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks.
With the advent of a ...

Product promotion is a process of engaging the customers with sole aim of increasing sales. Sales promotion methods aim to capture market through creating demand hence increasing the volume of sales. In the present world, sales promotion is an essential tool to boost sales. In broader sense it is not expenditure, it is an investment as it pays rich returns in future. (R.S.N Pillai & Bagavathi, modern market principles, 2008, pg 173). The sales promotion methods I will use are the ones that focus on less expense with regards to the $50,000 we have been allocated to use among the ...

Executive summary

Luxury Resort

The luxury resort is a restaurant offering pregnancy packages for expectant woman who are almost delivering. It was established two decades ago and it is for baby moon vacation. The services offered in the SPA luxury resort is prenatal massaging treatments, which are part of the romantic package to make them feel appreciated before delivering. The target market is wide because it aims at expanding to all parts of the world. Its first operations or services were started in Northern America and Europe (Kotler & Armstrong, 2010, 56).

Pregnant women in these regions who were interviewed appreciated the ...