B2B Case Studies Samples For Students

B2B means a business selling to another business rather than selling to the end user customer. On the contrary, B2C stands for business selling its products to the end consumer of such product, as opposed to selling it to another business. In B2C terms, the store represents a business that sells its merchandise to local consumers who are the end users of such product. The main distinction between B2B and B2C is probably the number of stakeholders. In B2B marketing strategies, the key aspect is the type of relationship that exists between the vendor’s sales team and the seller himself. ...

As mentioned in the case, HubSpot believes that the rules of marketing have changed. However, I would be of the opinion that the rules of marketing have “evolved”. With the emergence of technology and the increasing presence of internet or Web 2.0, there is strong increased competition among different channels of media to attract the attention of consumers as a platform to get information. According to a recent research conducted by Forrester Research in 2012, the average consumer of internet in the U.S. spends as much time on the internet as he or she watches TV offline.
HubSpot noticed this change ...

Affiliated Institution

What do brands and branding do for firms in business markets?
Brands and branding puts the name of a firm out there, this is because a brand is unique to a specific firm. It is the name and the slogan that the firm uses when marketing and attracting consumers (Kunde, J. 2002). It broadens markets and increases the expected sales as well. Branding also helps to identify a product in a monopolistic market structure where the products are similar.
Suppliers in business markets use branding for several purposes. Identify and discuss five or more reasons for B2B branding efforts.
B2B branding ...

Determine Whether Integration Efforts Should Start with Suppliers, Distribution, or Both.

Supply chain management is a discipline not only concerned with the inputs, the outputs, or the storage-related processes in a company or any other organization that delivers an end-product or service package to customers; it is also concerned with the strategies involved in ensuring that every process happens the way it should. When it comes to choosing where the Durham International Manufacturing Company (DIMCO) integration efforts should start, the answer would be “it depends”. It is common among companies to start focusing on integrating supply chain management components that are more problematic. One can most of the time assume that the ...

Tetra Pak is a leading industry in the packaging and food processing industry. The company has utilized innovative strategies such as aseptic technology and integrated food processing machines into being a leader in innovation, providing excitement to its customers, and producing a wide range in offerings. The paper recommends some ways the company can use to segment its products, and at the same time market them. Factors to be considered during marketing would also be analysed. The importance of the environmental approach in Tetra Pak will be considered with an analysis of the importance of having a positive corporate image. In conclusion, the ...

Information communication technology has become a very integral and essential part of businesses. This new way of doing business is called Electronic Commerce (E-Commerce). E-commerce means selling and buying of services and products over of internet called World Wide Web (WWW). E-commerce is unavoidable and strategic for organizations since it is the key in finding new revenue sources, reducing costs, expanding into new markets, and also creating business breakaway strategies. Electronic commerce includes trading of stocks, electronic trading, hotel booking, banking and many more. There are several types of electronic commerce but for this case, business to business (B2B) and ...

Overview:

Best Buy, currently fighting to be the number one consumer electronics retailer title in the United States, began quite humbly indeed. The company started as a single location car and home stereo store in 1966. In North America alone, Best Buy has some 1400 locations, while the figure goes up to 2600 in Europe and China. Industry analysts believe that Best Buy has certainly improved its standing in recent times, and this is backed by the demise of two of the company's major competitors, Circuit City, and CompUSA. Best Buy was pushed on by a strong market share, healthy stock prices, and a ...

List 3 examples of Supply Chain collaboration from the case and explain the common thread that is usually found among cases of effective collaboration.
Supply Chain collaboration is an important aspect of B2B collaboration and there are several cases in this study which are outlined. The first one is the partnership between WWT and ClearOrbit where several parts of the transaction ended up in a successful collaboration which benefited both parties.
The second is the one between WWT and OEM where the latter’s expertise in the automotive industry and the former’s in IT brought about another ...