MBA Case Studies Samples For Students

Ben’s age is critical in the decision to pursue the MBA. This is because the age indicates the number of years he has in the employment industry. As such, the age would inform the decision as the duration left in service would be used to compute the cash flows that would be accrue in terms of salaries and remuneration. The outcome would be compared to the costs incurred in pursued of the MBA. The figures would then be compared to the net cash flows that accrue in the absence of the MBA. This would inform the rationale for ...

Dangdang.com is one of the largest online shopping retailers in the world. It started as an online bookselling company in 1999. Its founders, Peggy Yu and Guoqing Li were inspired by the success of Amazon.com. Currently, it sells an array of products such as domestic appliances, digital products and cosmetics. Its main policy is ‘more choice, lower prices and vast convenience to customers’. Its business model was based on the model that mirrors that of Amazon.com, although there are some differences in the model of the business to suit particular circumstances in China. For instance, the key asset ...

Heineken is the leading company manufacturing and distributing its branded bears in the global market. The company is also famous for its marketing activities and sponsors a mega event of the European Champions League and also partners with James Bond brand. The company desire to integrate its sustainability into its corporate strategy. The name assigned to the long-term approach is “Brewing a Better World”. The company had set its targets into six pillar areas to achieve its long-term sustainability approach. Water, carbon dioxide (CO2), responsible consumption, health and safety, sustainable sourcing, and inclusive growth are the targeted areas set by Heineken.
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Introduction

A lot of people have taken the presence of a Starbucks store, conveniently placed in a street corner, as part of everyday urban living. It is after all, just a cup of coffee. A lot however, can be said about a cup of coffee that the company Starbucks offers. For one thing, Starbucks has taken drinking coffee from a mere morning ritual into a lucrative business that is driven by a perception of upward economic mobility. And why not enjoy the image behind drinking a great cup of coffee? Drinking Starbucks coffee has become an enjoyable experience, anytime of the day. At the center of the new ...

Part 1: Brief description of Cardio-Metric and history

Cardio-Metric, a start-up company founded by Carlos Sanchez and Chris Ward, began its operations in Minneapolis in 2002 starting with a simplified blood pressure (BP) monitor for use by patients in their homes with signals sent to their physicians in the real time through internet. The company succeeded in rising venture funding of $ 6 million in 2003 in the first round of institutional financing. Daniel Kim was hired in 2002, to develop business plan, raise venture capital and to facilitate commercialization of the product. In 2004, the company launched the home market version of its product which was well received by ...

Introduction

The Tata Group started in the mid 1990’s as an integration of freely coupled firms. This case analysis will major its focus on the leadership of the then-newly elected Tata Group CEO, Ratan Tata and his rise to prominence. It will further analyze some of the strategies he used in an attempt to strengthen the much needed interrelationship among the companies in the Tata Group of companies at a time when most of his critics were proposing for the complete dismantling of the alliance. Ratan Tata has been described as a very honest professional and unfailingly ethical man who never ...

- According to “The Video Game Industry. An Industry Analysis from a VC Perspective” (2005) by Nik Shah, “video games are large and growing market”. (1) The author claimed that there are only selected areas, which contain some investment opportunities. He exemplifies these statement by analyzing prospects of such areas as online games and platforms, mobile gaming, developing new software toolkits etc. Nonetheless, successful market entrance depends not only on identifying key performance areas, but combining different strategies to reach profitability. Here we would like to identify keys of success of Atari, Nintendo Strategy, 3Do approach and approach developed by ...

Discussion

One of the sustainability efforts by Microsoft is using information technology to improve energy efficiency. Microsoft is empowering people and organizations on how to use software to assist in increasing energy efficiency and hasten innovation and the use of clean energy resources. Microsoft is especially focused in upgrading energy efficiency of information technology. This is through working in collaboration with customers and other players in ensuring that there is increased energy efficiency across all sectors of the economy. Additionally, Microsoft is developing new products and services that will aid in solving environmental problems. The company is focusing on developing ...

GE’s Talent machine: The making of a Chief Executive Officer

While most companies have difficulty producing sufficient quality candidates for top management succession, how has GE been able to create a surplus? What philosophy, policies, and practices have made it a "CEO factory" as Fortune called it, and "easily the world’s best machine for churning out corporate talent" as The Economist described it? How does GE "Build a Leadership Brand"?
The GEs Company has discovered that the ideal credentials for a CEO have undergone radical changes. In fact never have the set of choices required to be a CEO changed as fast as they have in the past five to a decade ...