Sales Promotion Reports Samples For Students

Executive Summary

This is a sales promotion report focusing on the L’Oreal and Bourjois brands to determine the effectiveness of selected sales promotion methods. It begins with the analysis of the cosmetics market within which the companies operate to shed light on the background of the companies’ operations. An analysis of the target markets, segmentation, and positioning will help in indicating the effectiveness of adopted promotion strategies in attaining set promotion strategies. The paper will also assess the promotion strategies adopted by both companies and offer a comparison. This will highlight the major differences in marketing approaches of the companies ...

Memo of transmittal

Following your concern on helping this company increase to further heights in its business activities, the following report has been prepared for you to evaluate our proposals. We wish to thank you for your concern and highly appreciate any feedback on recommendations from you.

Table of contents

Executive summary

Introduction
Identification of the problem
Solutions to the problem and choice made
Support for the choice
Budget, schedule and implementation plan for the solution
Benefits of the solution to the company as a whole

THE HENRINE DEODRANT COMPANY
BUSINESS REPORT ON THE MARKETING STRATEGIES
EXECUTIVE SUMMARY
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The following report is directed to the Charity Commission of Great Britain, describing, analyzing and discussing the possible role of marketing communication in the wider environments. It shows the difference between marketing communication in consumer environments and wider environment through a description of the five principles of marketing communication mix. The paper brings out the market communication applications and the corresponding advantages and disadvantages posed in the implementations of marketing communication mix. The report also offers realistic and justified recommendations for the short and long term usage of marketing communication mix (MCM) in the wider context.

Marketing Communication Mix

MCM refers to a combination ...

Agency Management & Processes

Executive Summary
The paper is intended to explore and analyze the portfolio in any one of the agency management and proper description of the job role. Different agencies are discussed before considering any of them include Advertising Agencies, PR Agencies, Media Buying Agencies, Sales Promotion Agencies, Brand Identity Agencies, Social Media Agencies, Digital or Online Marketing Agencies, Design Agencies, Market Research Agencies, Web Design Agencies and Print Agencies. All agencies have different roles and functions across the field of marketing. The Advertising Agency is decided to explore the portfolio and overall process of campaign management. The job role of ...

Introduction

The Mediterranean Island of Malta with more than half a million population is one of the most densely populated nations in European continent. Every year more than 1.3 million people visit Malta as tourists. Malta’s GDP percentage share of tourism is by far superior to any other sector. The industry is growing at a rate of 11% YOY making it the fastest growing tourism destination in Europe. Recent trend in Malta is to shift from mass tourism practices to sustainable and green tourism practices. The hotel industry is highly crowded but still there is lot of scope as the customer ...

Abstract

The marketing decisions and processes attributed to the launch of a new product have historically been identified as one of the most challenging tasks faced by marketing managers of most business enterprises, where Coca Cola is a subset. This report provides a critical analysis, evaluation and assessment of the launch of Coca Cola’s new product, Tumult into the European adult beverage market. The report starts by presenting an overview of the target market and an assessment of the level of competition. Moreover, the report outlines four key communication objectives connected to the launch of Tumult in the market. After a critical analysis ...

INTRODUCTION

This research is aimed to provide comprehensive analysis of the retail sector in which the business aims to enter. To gain Piranhas’ attention so that the business could be provided with investment, a brief justification of the retail sector is provided for investors to have an idea regarding the market. For this purpose the retail outlet will be opened in the fashion retail segment in UK and the name of the outlet will be ‘Fashion for you’.
Fashion retail market has been showing tremendous increase in the profits and growth over the years. Owing to the increase demand of ...

Marginal revenue

Marginal revenue is the difference expressed considering the number of units sold. It may also be the change in cost of a product when the production changes by one unit. Total revenue, on the other hand is the total sum received after completion of a business transaction (Posner, 1999). Its relationship to marginal revenue determines the amount of profit that is derived. Marginal revenue is subtracted from total revenue to get the profit.

Marginal cost

Marginal cost is the point of profit maximization where by a firm has done all in its power to minimize on other expenses. The final price of a product is ...

Introduction

The paper involves the marketing of Gucci Premiere perfume for women in Spain. Currently, the global perfume market of Gucci is approximately worth $4 billion to $6 billion. Spain accounts for 20% of the world’s sales of perfumes. The demands for the natural ingredients which make the perfume have continued to increase. There has been an increase in the use of Gucci Premiere perfume for women as a luxurious perfume. The quality standard of the Gucci Premiere perfume for women in the market has increased compared to the last decade. The perfume market, in Spain, has many players who ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Marketing Techniques for SME’s

Introduction
Small and medium-sized enterprises (SMEs) form the backbone of the Europe’s economy since they represent about 99 percent of all the businesses in European countries (Rahman & Ramos, 2012). Such business forms have spread intensively to other parts of the world including the developed and the developing countries. The establishment of SMEs in different economies of the world has been closely associated with the economic growth, high levels of innovation, job creation, and improved social integration among people of different parts of the world. Considering the spread of SMEs in the world and their impact on different economies, ...

iPhone
This is one of the Apple Inc. products and combines an internet communication, mobile phone, and IPod in a single portable device. Besides, the product exhibits unique features including web browsing, email, and searching. The product is also suited for both Windows and Mac machines. Automatically, iPhone synchronizes content from an individual iTunes library, including email accounts, bookmarks, and contacts. It also allows users to download video files and audio from the iTunes Store including a wide range of digital applications and content. The product can be accessed easily through the company retail and online stores and third ...

Cross Cultural Management in Indonesia

Introduction
In setting their analytical and business priorities, it is essential for entrepreneurs and businessmen to recognize and make use of cultural advantages to propel and achieve success in their business. It to a large extent involves the ability to take advantage of cultural differences and in this particular case between Indonesia and Australia. Entrepreneurs and Australian business leaders should indulge in plans of seeking opportunities and conduct their businesses in an advantage seeking manner to predict demand for products that are novel to consumers in Indonesia and other parts of the world (Basri and Indonesia Update Conference. (2004, ...

Executive Summary-1 Page 2

Introduction-2. Page 3Company and Product Background-3. Page 3Comparative country and product Market Attractiveness-4 Page 4
4.1 – Macro Page 4
4.2 – Product Market Analysis Page 6
4.3 – Competitive Analysis Page 6

Entry Strategy-6 Page 7
Marketing Objectives-7 Page 8
Recommendations for the 4 p’s of the marketing mix in Hong Kong-8 Page 8
Conclusion Page 11

References Page 13

1.
Executive Summary With environmental changes taking place in the globe, global marketing has been subject to rapid development thus requiring full attention on the approach to use. This report focuses on analyzing various ways and elements ...

A Comparison of the Marketing Communication Strategies

Apple is an American Multinational Computers and Consumer Electronics company. Acer is a Taiwanese multinational computers corporation. Both enjoy considerable market share in the computer sales in the world. While Acer is placed fourth worldwide and 5th in United States, Apple has a very strong presence in US and has rapidly risen to third in the computer sales in the country. The reason for rapid growth has often been cited as due to strong marketing initiatives of the company. Integrated Marketing Communications strategy is an integral part of a good marketing plan. IMC aims at defining thet target market and the tools that the ...

Part 1: Marketing Communication Plan for Baby rocker

Introduction of Product: Baby product market is expending greatly by introducing a lot of new products and concepts in the market. The market size is growing at a large extent. Our company is also planning to launch its new innovative product “Baby rocker” in the market. The product can be used with baby pram or baby push chairs. The function of product is to provide gentle vibration to the attached device. A person may adjust the range of vibration depending upon the requirement and nature of baby. Few babies like hard rock and few prefer gentle so parents can adjust the ...