Communication Strategy Research Papers Samples For Students

Business Analysis of Google

Google is an American multinational corporation, specializing in the provision of internet and search engine services. The organizational financial position outlines sustainable growth and strategic fit. Over the past three years, the organization demonstrated 35% growth in basic revenue, reaching USD 75 billion by the end of the financial year 2015.
Google is a no-conventional company with strong focus on innovation and research and development. The organizational mission statement is "to organize the world's information and make it universally accessible and useful”. Since the company was founded in 1998, it grew into a billion dollar business with the strong ...

A crisis communication strategy is a planned approach to the management of any situation that threatens to cause harm or negative effects to a group of people or business. The strategy has to outline the general steps on how the threat can be handled and should bring out reasonable measures and procedures of handling the situation. For example in the tourism sector in any nation, there may arise situations that may threaten the tourism industry such as security and increase in charges (Yu, 2016). In dealing with crisis situations, there is a need to have a crisis communication strategy ...

Roughly 70 percent of all corporate mergers fail, according to the Boston-based consulting firm Bain & Company (Schatz, 2013). Part of the reason was because little effort went into resolving cultural issues between the companies; thus, making the transition a traumatic experience for employees, customers, and stakeholders. However, US Airways boosts that positive customer benefits are already in place to “elevate” the travel experience and create a stronger airline. Does this indicate that US Airways and American Airline resolved cultural issues and implemented an effective communication plan? Let’s hope so since their merger is stated to be the “largest mega merger ...

Introduction

Cycling is one of the world’s most common methods of transport. It is also a recreational activity that different people participate. To some countries, cycling is not reliable as a method of transport following the extensive challenges that it is believed to hold. However, the case is different in Netherlands. Citizens of the country have considered cycling as the safest method of transport. This has been as a result of consideration for various elements such as the rate of road accidents, and cost of maintaining other methods of transport such as cars. Netherlands has approximately 31.2% of its roads users being ...

Introduction

Over the past ten decade, most of the project has been completely or partially unsuccessful due to in effective strategy of communication among the team members. The work that the members has already has done can be rather futile if the objectives are not well communicated to the members participating in the project. All members should be full aware of every plan and action regarding the project. In effective communication triggers negative responses that can be very fatal to the success of the project.

The home remodeling project has been quite successive over the past nine month and is ...

Abstract

This research study looked at the concept of effective communication in an organization. The major aim of this study is to enable the researcher convince his audience beyond every reasonable doubt about the extent to which communication can greatly influence the performances of a company over the course of time. In this research study, the factors that could influence the extent to which communication can be effective are greatly considered with a view to helping managers to pinpointing how they can always communicate with their subordinates effectively every time. These factors range from: Choice of management styles, ability of ...

Inclusion in the Classroom of Children with Hearing Loss

As opposed to mainstreaming, which involves the placing of learners with individualized education program in a general education classroom, but still maintains some education time spent with a special educator in a special education classroom, inclusion is different (Schildroth, & Hotto, 1994). According to inclusion, a student with an individualized education program is put in a general education classroom expecting that he will participate in this general education classroom as much as possible. Inclusion aims at bringing the modifications and necessary services for the learner into the general education classroom (Schildroth, & Hotto, 1994). The general education teacher is responsible for providing support and accommodations of ...

Management

It is apparent that, in the 21st century, diversity with respect to workforce has become one of the most essential concerns in every business. Therefore, every business is looking forward to getting employees who are diverse since diversity in business means a diverse economy that is strong. If a business wants to leap economic benefits it, therefore, requires that it has all-inclusive and diverse workforce. It is believed that businesses that manage to employ or recruit from a workforce that is diverse stand a better position in that they are able to tap the best in terms of bright talents, which help them, ...

Introduction

The proposed Do-It-Yourself Dog wash facility will be located within the Central Business District and residential areas of the Kansas City. The city has been chosen as the most appropriate location of the business after conducting a thorough market feasibility study. The facility focuses on providing dog and pets wash and grooming services (Enilich, 2008). The targeted market includes employed adults who would like day-care services for their dogs while at work and college students who own pet dogs.
Through the market analysis I have identified that the nearest dog wash facility is 150 Miles away. It is not ...

Introduction

International marketing is increasingly becoming a crucial part of business operations. That is given the growing need to venture into foreign markets. Thus, application of suitable marketing strategies that suit the target market and customer need is crucial to brands success. In that view, this report seeks to demonstrate the strategies application by choosing an Australian Company that seeks to launch its products in a foreign market. To achieve the objective, the Gloria Jean’s Coffee brand is chosen with a plan to venture into Chinese market. In that view, the report provides an overview of the company and the target markets ...

Problem Introduction:

Saltine Cracker Company is well known for its existing product that is salt cracker. The company is planning to introduce a new range of whole grain crackers in the market. Consumers preferences are changing and they are becoming more health conscious. Whole grain products are considered healthy because they are rich in fiber. Company wants to test the target market, Consumer behavior and to finalize marketing and communication strategy with the help of market research.

Research Objectives:

The major objectives of the research are as following –
In-depth analysis of competitor’s strategy like their pricing, margins, product promotions, advertisement and unique ...

Introduction

Consumer feedback is important in marketing, therefore communication has been used to enhance consumer feedbacks are evaluated. Therefore, in marketing business managers should listen to ideas of customers before implementing various strategies into the organization. The value of communication in business is comparable to the value of creating a good working environment and making money. Therefore this is a clear indication that communication is a very important tool of business. Communication is mainly used in marketing products of an organization (Courtland 2000). Thus the way an organization communicates to its customers is very crucial and it determines whether the organization will be ...