Essays on First Class

Marketing Audit and Plan of QANTAS Airline

Organizational view The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Novel drug sourced from snake venom

Abstract The cardiovascular and cerebrovascular diseases have continued to be some of the leading death causes across the globe. In the recent times, the field of medicine has received substantial advancements, particularly in the areas of pharmacological treatment and the prevention of the disorders such as the plasminogen activators, platelets GPIIb/IIIa antagonists and the direct thrombin inhibitors. The development of the novel drug, the tirofiban sourced from the Echis carinatus venom been highly reported to be of great importance. Tirofiban, an anticoagulant factors isolated from Echis carinatus has a variety of immune responses that includes both acute inflammatory responses ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

The Health of the Family Business

Introduction JCDecaux Group is a multinational company based in Neuilly-sur-Seine, Paris in France. The company was established in 1964 by Jean-Francois Decaux to offer bus stop advertising systems, billboards, public bicycle rental services, and street furniture (Jcdecaux.com, 2016). Currently, the company is the best outdoor advertising company in the world with annual revenues of more than 2.8 billion Euros. Its commitment is to deliver quality outdoor advertising services to its clients as well as providing first class public services to its customers around the world. The JCDecaux Group core values are innovation, quality, design, sustainable development and trustworthiness in ...

American Express is one of the most respected companies within the United States. Their cards have wonderful services that have historically appealed to the elite and affluent of American society. Where American Express has a major weakness in how their business progresses as a whole is their approach to making their services less “American” and being accepted at more globally recognized cities. Having traveled a great deal, this seems to be the best direction for American Express to travel to in the future for their business model. This paper will explore why American Express should take this approach and ...

Virgin America

Abstract This paper is on the topic of Virgin America and its organizational analysis. The first section of this paper will discuss the overview of Virgin America with its brief history. In addition, this section will cover organizational life cycle, products and services and Virgin America’s geographical market. The second section of this paper will discuss the external environment of Virgin America and the level of environmental uncertainty the organization faces. The following section will cover the organizational structure of Virgin America and the implications of their structure. The next section will discuss the organizational culture of ...

Profiling has become one of the most successful and productive method to solve crimes. Within the recent decades police has been working side by side with psychiatrists and psychologists to create a specific algorithm to profile and catch the offenders that were believed to be “uncatchable". FBI turned out to be the most prominent in this field of research. Profiling nowadays is a combination of law enforcement and science, especially psychology. It is used on a daily basis; however, it is still a new filed of science without many definitions or boundaries. Therefore, it's a common thing for its practitioners to come up with ...

Brand positioning is the marketing activity of identifying a gap or opportunity, and developing a solution based on research, supporting data and segmentation. Positioning relates to strategizing in the tactical or developmental phases of carrying out an objective in attaining the organization’s goals; such as an increase in sales volume, brand recognition or target reach in advertising. Singapore Airlines is the flag carrier in Singapore. Operating from Changi airport, it has a strong presence in South and East Asia and the Kangaroo route markets. It’s amongst the top 15 carriers in terms of passenger revenues and 10 for a number of ...

Executive Summary

Safe Haven, the Center of Independent Living for Elderly will be located in Nevada, MO (Missouri) with population of about 8,600 people. The Center of Independent Living for Elderly offers various services for elderly people including medical care, dietary control, coordinated physical and mental activity. The mission of Safe Haven is to provide excellent services at a reasonable price to serve the community retirees and people with disabilities. Our ideal customers are elderly people aged 65 and elder. Potential clients are people at the age from 55 to 64. We will have excellent opportunities to develop our business in ...

EXECUTIVE SUMMARY

In this report, the consumer spending diary of the author will be recounted in detail. Over the course of several weeks, the author was asked to record all spending that was not a daily staple, as well as the reasons why these purchases were made. Following the diary, an overall analysis of the spending behaviour is provided, with aspects of cognitive and behavioural theories of consumer behaviour weighed against the author’s recorded spending habits. These are used to determine the level to which marketing and advertising play a part in these spending decisions.

1. INTRODUCTION

This consumer behaviour diary dictates my major ...