Essays on Product Placement

Recommendation I: Innovative Promotion Strategy

It is evident that Snapple drink was misinterpreted by the Quaker management, once the decision to turn it from “fashion” to “lifestyle” brand was taken on the top management. While the sales of the Snapple soft drinks fell as consumers felt betrayed and believed that the natural and family brand was “sold out”, people still feel good about the old Snapple experience, based on the following values:

Fun drink with informal and natural proposition;

Sensual experience with high variety, imaginary and special flavors; Taste experience, created by packaging of the drinks; Unique drinks, which is differentiated from traditional Coke-style sparkling drink as well as simple water; ...

Product placement is a non-traditional method of promoting brands through making them appear in media such as films and videos in a way that looks unplanned. In the early 19th-century cinemas were popular among most of the Americans. In their free time, people will crowd the cinema halls to watch their favorite plays. With the technological advances, people were able to afford personal TVs to watch movies from the comfort of their homes. More movies and films got into the market attracting million of viewers from all over the world. In the mid-1930s, TVs started to outdo radios in ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016). The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

The Hollywood industry has faced tremendous changes since the beginning of operations. The industry deals with movie production and has moved from the times of high theater movie attendances, for instance, by the year 1929, four-fifth of all American population, which makes up around ninety-five million people who attended the movie theaters, weekly (Epstein, 2009). The Hollywood industry is therefore controlled by the movie producers, the film owners, the directors and the movie stars themselves. The concept of popcorn economy on the other hand, revolves around productive resources being limited. As a result, Hollywood is in the process of ...

Introduction

Obesity has become a perennial problem for the modern world. The costs involving obesity in the United States alone have surpassed the 100 billion mark. Though recent studies have shown that the prevalence of obesity in children and young adults have stagnated in both the United States and Australia, the rates remain relatively high. This has raised the concern for the overweight and obesity problems for later generations in Australia and the United States.

Research Question

Does digital marketing of junk food increase the prevalence of obesity in our generation? Justification for the Proposal Research Marketing has an immense effect on ...

Environmental Scan

Under Armour is a sporting apparel manufacturer and wholesaler for women, men and youth. Their products feature special moisture-wick fabrics engineered in a diverse range of styles and designs for the performance athlete in any climate and at any age. Under Armour's products are worn by athletes at all levels including professional as well as consumers living active lifestyles. In 2015, Under Armour grew approximately 20% in revenues from year prior, generating global revenues of $4..9 billion and maintaining an operating income of $503 million.(Mann 2016) The majority of its net revenues are generated from wholesale sales of ...

Marketing and Advertising techniques have been the focus of both and negative feedbacks from the quarters, and with the advent of the digital media and in the cut throat dynamics of this business era, new and innovative marketing tools have been used to develop and sustain a competitive edge. The movie in question ‘The Greatest Movie Ever Sold’, the documentary by Morgan Spurlock, attempted to discuss and elaborate the concept of the marketing tool, Product Placement in movies and films, and ironically, the movie was totally funded by brands with product placement in view of the promotional aspect, with ...

NeuroMarketing

Buy.ology, the book by Martin Lindstrom is a new take on marketing. In this book he tries to delve deep into the consumer's subconscious to learn, ‘why we buy what we buy’. After testing a lot of techniques, he has devised a new way to revolutionize the marketing industry. He also has a lot of findings from the experiments that he has conducted. I would like to discuss the key points and findings of his experiments. According to Lidstrom, our subconscious is in the favor of our emotions every time there is a conflict between feelings and rational thought. ...

Trenholm (2008) explains that television can be an important tool for spreading messages from the dominant group in a culture to other groups (305). Now this can be done to households all over the world Messages can be sent about how people should keep their house, what their kitchens should like, and what the receiver (the audience) should wear. All this is being done while the audience thinks the only thing that is happening is entertainment. The messages aren’t sent like a lesson plan that (a) you should wear stilettos to work or (b) all the men in your life should be ...