Having graduated from Queens University with a degree in economics and history and having to obtain a Masters in broadcasting journalism, Adam Kaminsky was in a position to make the solution required. Through his advanced knowledge in journalism, he could use the magazine advertisements. This is because he would be in a situation where he could control the marketing environment since he had advanced knowledge in this marketing field. The magazine advertisement would be a possible solution in essence that the magazine recommended is accessed by people in senior positions who may provide a chance to expand the business since they are well connected.
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Contingency Plan Case Studies Samples For Students
10 samples of this type
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Action Plan and Contingency Plan
Action Plan
The action plan for Apple, Incorporated is to diversity its product mix as well as increase customer loyalty and expand its share in the mobile market. in the mobile market. The objective for the action plan will focus on 2 items: a) To expand sales to persons who do not own Apple's products and b) To develop and produce a new product or products which can help it to diversify its product mix. The strategy for this plan will include expansion of the company's marketing and distribution network to reach more consumers in unsaturated markets. Second, the ...
Introduction
The project management issue that occurred during the construction opening of DIA or Denver International Airport is one of the classic examples of project mismanagement. The objective of this paper is to investigate on the critical events that happened during the construction of an airport that was supposed to benefit the people of Denver by providing an indefinite amount of boost to the business and tourism sectors.
Did Denver Really Need a New Airport?
Before we investigate on the events that happened at a time when construction have already started, it will only be logical to answer the question “ ...
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Case Study On This Work Contains Brief Analysis Of Salix Pharmaceuticals Inc Current Market Position
Executive summary
On the basement of the information obtained a new strategy was proposed. Strategy formulation, implementation and contingency plan were outlined. Perspectives of further development of the company were proposed.
Introduction
Health care institutions started endure severe trials since new Medicare’s payment system was implemented in 1983. Actually, they proceed operating in confusing and threatening environment because of legislation, demographic and lifestyle changes, economic forces and technological advances (Swayne, L., Duncan, J., & Ginter, P., 2009).
Salix Pharmaceuticals’ concern is tied to the company strategy and development of products. This case study is to analyze the situation and make proposals ...
Information security in an organization is designed to protect the integrity, confidentiality and availability of the computer system data or information from those who have malicious intentions of altering records, stealing confidential information, bringing down the network and many more. Information risk management is, therefore, very important. It covers information infrastructure in the organization, identifies information to be protected and the level of protection required to align the organization’s tolerance in case of risk. It helps the IT personnel in the organization to identify the weaknesses and vulnerabilities that their systems have and in turn device ways of ...
Key Issues
The first key issue is the decline in the home construction industry over time. According to the Federal Reserve’s Beige Book Report of 2006, significant decline in the real estate had been noted in various parts of the country. Various districts had been recording a go-slow in home construction and sales of already constructed homes. The second key is issue is the changing target market that had been identified by Richard and his partner. When they started the real estate management firm, they identified the target market as those individuals staying around the area, within a radius of 100 miles. ...
Marketing
Payless ShoeSource
Re : In order to revamp the corporate image of Payless ShoeSource by expanding the designer collection to increase company sales through lesser cost
Recommendations:
Short term (immediately to one month)
- The Chief Executive Officer (CEO) should meet immediately with the marketing group in order to come up with a strategy to make Payless ShoeSource a world-renowned brand of trendy and hip shoes for a reasonable price.
- The CEO must assess the current performance of the company in terms of marketing strategy and sales report of other shoe companies in order to improve the performance of ...
Good Example Of Case Study On Entrepreneurship/Intrapreneurship: Building Successful Business Models
STRENGTHS:
A business plan gives the first impression to investors of the company (McKeever, 2001). Business plan of Market Plaza Showplace is reasonably structured starting with proper packaging including title page, table of contents and executive summary. The plan wraps up the overall company analysis with its clear future goals and targets. It provided comprehensible information about services, organizational structure, competitors and financial plan.
WEAKNESSES:
Despite of its conciseness, the plan lacks many key elements, to bring up adequate information about the industry, market and the company, that are necessary for an investor to make a proper investment decision. Although the plan ...
Recommendations: Thicketwood should purchase the new CNC router offered by High Tech Inc. Company’s manufacturing should be adjusted according to the increasing demand and the new capacity.
Short/Medium Term – Immediately to One Month
1) Thicketwood should purchase the router from High Tech. This machine offers a reduction of expenditures on line workers and maintenance. The price difference with the router from TDL Products Co. will be covered within the life span of the High Tech’s machine. Moreover, longer life of the High Tech’s router and a service warranty reduce the uncertainty of future operations.
2) Adjust Thicketwood’s staffing. Reallocate three current line workers ...
Recommendations: Purely should focus on developing a consistent brand image by clearly identifying the marketing mix. Commercial users should become the main target market. Promotion expenditures should be kept to minimum to free up capital for capacity expansion.
Short/Medium Term – Immediately to One Month
1) Purely should focus on commercial users. Firstly, fewer competitors exist in this market. Moreover, servicequality, competitive prices, and word-of-mouth advertising are effective for these users. Longer-term contracts reduce demand volatility and facilitate forecasting.
2) Expand newspaper advertising to publications used by businesses and leverage current network in the Filipino community to penetrate and further expand in the commercial business segment. ...
