Volkswagen Case Studies Samples For Students

Introduction

The world automobile industry has undergone considerable changes influenced by various challenges and priorities. As a result, automobile producers have to apply effective tools managing challenges and problems. They must introduce efficient strategies to successfully meet their business goals within the shortest period of time. Porsche SE is a well-known world leader in sport and luxury cars manufacturing, which was established in 1900 by Ferdinand Porsche (Hitt, Ireland, & Hoskisson, 2008). The company is located in Germany and is presented all over the world in main automobile markets. The success of the company is the diversification of produced models and its ability ...

The Marketing Mix: Products and Brands

A brand is simply a product but other dimensions are added to make it different from other products which are specifically designed to satisfy the same purpose (Kerin & Regan 2008). Any product can be branded in such a way that it attracts a particular group of customers. Advertising this brand name is also of very much importance. Porsche used this idea of branding to attract many customers and made the company to expand.
Porsche have brand image and core values which can best be described as sporty, good tradition and greater performance. The brand is prestigious, premium, luxurious with high level ...

1.0 Background and introduction.
Porsche Automobile Holding SE, also known as Porsche, is a Germany company with numerous investments in the automotive sector. The headquarters of Porsche SE is based in Zuffenhausen and is mainly owned by the Pieche family and Porsche family. During June 2013, Qatar holdings ended up selling their 10% ownership giving the founding family 100% control. Porsche currently owns about 50.72% of voting rights in Volkswagen AG and also 50.1% in Porsche Zwischen holding GmbH, the main manufacturer of sports cars. In July 2012, Volkswagen AG ended up taking over Porsche completely, which is one ...

VOLKSWAGEN CASE STUDY

Executive summary:
Volkswagen is the leading manufacturer of car products. This company holds Volkswagen group and produced a variety of models. Recently, Volkswagen has been involved in the emission scandals of their equipped vehicles. The company vehicles are equipped with software that was cheating on emission tests. Hence, Volkswagen is the top selling brand of Volkswagen group. Since 1975 the company has been treated as world largest automaker in the world. Volkswagen has the most cars of the automobile manufacturer which has multiple revisions of model names. In this, the crisis management of the Volkswagen emission scandal has been ...

Industry Issues

The automobile industry is experiencing rapid internationalization due to the expansion of the automobile companies. As a result, all of the companies are facing challenges of the changes in the global automobile market . Generally, it can be stated that cultures and legal environments of the different countries pose significant challenges and hindrances to international companies like the Volkswagen. Automobile companies are increasingly pressurized to produce a vehicle with reduced carbon emissions , In addition, to this, the threat of oil depletion also presents a significant challenge to the companies. The automobile industry faces the challenge of producing an efficient, fast ...

Introduction

The case study by Rebecca Henderson and Cate Reavis, entitled What’s Driving Porsche? Is an investigation into the current realities for the Porsche car company (Henderson and Reavis, 2009). Porsche has made some significant changes in recent years, ceding control and gaining control within certain parts of the automotive industry; the purpose of this report is to give a thorough discussion of the changes that are occurring in the automotive industry, particularly the luxury automotive industry, and examine how these events have affected Porsche as a company and as a brand. The transitory nature of the automotive industry branding tactics have ...

Sometime in 2015, the German automobile manufacturer Volkswagen was caught up in an ethical scandal concerning a violation of the American Clean Air Act. The issue had been flagged by the Environmental Protection Authority (EPA), who detected that the Volkswagen car brand had the defective software. The details had revealed that the software installed to govern the engine could sense whenever the vehicles were being tested and subsequently activate emission reduction from the equipment. The same could later turn down when driven regularly and result in emissions that were way above the allowed limit as per the environmental standards ...

Once the framework of the crisis communication plan and been drafted, vetted, and chosen; the next step is to decide on an appropriate theory or crisis management that will be put into effect by the communications plan. As an automaker, in a highly competitive market yet with a strong brand known across the globe, it should be clear that Volkswagen is particularly tied to their public image. In other words, Volkswagen is concerned with the “perceptions of” itself “as a communicative entity that are shared by an audience” (Benoit & Hanczor, 1994). That audience being not only the car-buying public ...

On the basis of the case study, explain what is flexible manufacturing and how is it being used worldwide? Use your answer to explain one example of flexible manufacturing in the market.
Flexible manufacturing is primarily associated with the use of similar technology on different designs. Flexible manufacturing can be related to a modular design, modular manufacturing and maintenance; this concept requires a standardized format of production system which can be multi-skilled to create different products using the same concept, technology or equipments. Only the primary owner and the supplying partner are said to be engaged in a particular set of ...

The case study used in this study relates to the February 13, 2014 incident in which the General Motors (GM), an automobile manufacturer and assembler, announced that it was recalling a n umber of its ignition switch vehicles. This followed reports of a series of accidents involving the company’s vehicles and resulting in at least 13 people dead. This study is based on the contents of the Volukas report in which Mary Barra, the company’s CEO, takes us through some of the efforts made by the company to avert any future occurrence. However, according Kuppler, the author ...

Allocating Fixed costs

Fixed can be described as those costs the form or organization incurs whether or not it is producing any goods or services in the current period. In simple terms, costs that do not decrease or increase with change in production. They are only affected by structural changes or changes in the rate of inflation (BPP, 2013). Fixed costs are only variable in the long run but constant in the short run hence their name fixed costs. Allocation of cost can be said as the process of aggregating, identifying costs and allocating cost to cost entities. Hence, allocation of fixed ...

Apple Computer, Inc. was formed April 1, 1976.

Global innovator of computer based products for over thirty years.

Publicly held company.
The most successful products that Apple Computer, Inc. manufactures is the iPod and iPhone.
Product and label exposure are Apple Computer, Inc. marketing techniques.
Apple Computer, Inc. presently employs a cost differentiation strategy.

Introduction
The BFs assess the economics, stakeholders management and marketing mix to gauge a general view of the general business environment so that Apple Inc is better prepared to compete.

Economics

Apple Computer, Inc. has been a founder of the information age. The technology and entertainment industries are repetitively and rapidly changing. It brought about ...