Market Penetration Reports Samples For Students

Innovation and Risk Management

Innovation and Risk Management

Introduction

This report aims at producing a strategic growth report for Apple Inc. Apple Inc is a telephony company that provides innovative products to suit customer’s needs. The innovativeness of Apple Company is a significant factor in steering its growth in the international market. The paper delivers the strategic growth plan in four parts. The first part is an overview of Apple Inc and why it is innovative. The second part contains the strategies that Apple can adopt to realize the proposed growth. Third is the components of New Product Development and how it can ...

Introduction:

The main purpose of writing this report is to determine the marketing metrics and marketing effectiveness of Apple. Marketing metrics are the performance indicators, which permits the business to perform overall marketing performance. The marketing metrics help to attain greater accuracy in the business activities. Marketing plays an active role in the business and the success lies in the marketing abilities. The marketing metrics are categorized into various types’ namely behavioral, financial, physical availability and consumer profile etc. In this report, these metrics with respect to Apple Inc. will be discussed. As a marketing consultant, I will provide the ...

Compare and Contrast the Operational Strategies of Apple and Samsung: Growth and Integration Strategies

Introduction
Apple and Samsung are the leading companies in mobile technology across the globe. Apple is an American multinational while Samsung is a South-Korean multinational. However, the two companies have a global presence with market command across various countries. According to Dringoli, the massive presence of these companies across different global markets results from their operational strategies, which make them market giants, despite the stiff competition present in the telecommunications market (32). The following paper compares and contrasts the growth and integration strategies that Apple and Samsung employ in an effort to remain market leaders across the globe.

Apple ...

Executive Summary

This paper is a market entry analysis report about Arla Foods, a global dairy giant that seeks to enter the newly opened markets of Cuba. It commences by analysing the internal systems and processes of Arla Foods. The analysis identifies that Arla Foods has a strong financial position and it is owned by dairy farmers who have a strong focus on innovative products. The products are in three classes –basic, enhanced and organic. The basic is extremely cheap and might be ideal for poorer countries around the world due to the fact that it is cheap and can be ...

A NIELSEN REPORT

KT Drinks, a UK based spirits manufacturer, is planning to launch a premium golden rum in the UK market in the last quarter of 2016. To promote the product and before the launch, KT drinks wants to partner with a soft drink manufacturer for its campaign. A prospective partner is Roundhouse Ginger Beer. The benefits envisioned for a partnership campaign are as follows:

Campaign will receive joint funding from the soft drink manufacturer

A joint campaign would help differentiate this golden rum from competitor products and therefore catch attention of the consumer; they will be willing to try the product
Rum and ginger beer is a well known and ...

Executive Summary

A strategic analysis of Amazon is employed in this document in order to highlight the major problems that must be considered by the management. The company is considered a leader in electronic retailing globally, however facing a stiff competition from its counterparts as bricks and mortar companies as they are emerging in the contemporary corporate setting and establishing their online presence. Amazon is engaged in finding ways to adequately address the contemporary challenges in the global marketplace in order to maintain its competitive position and subsequently attain a greater share of profits from the international market.

Introduction

Amazon is deemed ...

Executive Summary

This paper is a market entry analysis report about Arla Foods, a global dairy giant that seeks to enter the newly opened markets of Cuba. It commences by analysing the internal systems and processes of Arla Foods. The analysis identifies that Arla Foods has a strong financial position and it is owned by dairy farmers who have a strong focus on innovative products. The products are in three classes – basic, enhanced and organic. The basic is extremely cheap and might be ideal for poorer countries around the world due to the fact that it is cheap and can be ...

Introduction

E-marketing refers to the use of various marketing techniques through various electronic media such as the internet and can be defined as the process of marketing a brand via the internet . An e-marketing strategy is based on the four traditional P’s (Product, Price, Promotion, and Place) and three additional P’s (People, Process, and Proof) .
There are seven functions of e-marketing which are integral to any e-marketing strategy: 1) Personalization; 2) Privacy; 3) Customer Service; 4) Community; 5) Site; 6) Security; and 7) Sales Promotion .

Seven Steps of an E-Marketing Plan for Australia based web-hosting company:

- Situation Analysis

SWOT Analysis for Australia based web-hosting company

Strengths:
- Flexibility of services for small, mid-sized and ...

Value Chain

The objective of analyzing Monster’s value chain is to make a product that will become popular to its customers, which includes not only the production segment but also marketing and distribution (Horngren and Data, 2015). This is because products will eventually need to be discontinued due to changing customer preferences and product innovation from competitors. This means that the company’s core operations and its products must continuously evolve and this could be done using the value chain analysis tool. For an energy drink company like Monster, one of its main goals is to continuously adapt to the ...

Script

Introduction
The product that I will be presenting today is Energy Fizz. Energy Fizz is a unique and tasty flavored beverage that along with several of its competitors are in high demand. With that being said the beverage industry is a niche that constantly increases and is rarely threatened with the decline in profitable margins. This plan is focused on presenting a feasible business plan that is geared towards attracting vivid soda drinkers, and entering into the beverage market with a new and refreshing idea.

Company Description

Energy Fizz in a United States based organization that focus on the distribution of ...

Introduction

McDonalds is one of the largest fast food chains in the world and in the world. The company was founded in 1940 in San Bernardino, California by Maurice and Richard McDonald. The company which served about 68 million people daily, was renamed McDonald Corporation when it changed ownership to Ray Croc in 1955. McDonalds runs approximately 32,000 restaurants in 117 countries and has 1.5 million employees many of whom work for the franchisees (Downie, 2015). 75% of the restaurants are run by franchisees and besides obtaining revenues from sales, the company obtains massive profits from royalties, rents and ...

Introduction

The strategy is the purpose and direction an organization takes to get to its future and achieve long-term goals. It involves motivating trustees in the organization to engage meaningfully with the external environment. The organization, thus, matches its diverse capabilities with the needs of the stakeholders. An organization and in this case the MacDonald has a strategy that determines how the business relates to the outside world. It also determines how the organization will take every opportunity to innovate, improvise as well as make improvements. MacDonald should have a strategy that concentrates on priorities, making sure that the organization’ ...

Introduction

Since the mid XX century, the oil industry occupies a leading position in the global energy sector. A prerequisite for the implementation of large-scale long-term investments in the oil industry under the condition of a favorable outlook for oil demand in the world market is the availability of relevant geological reserves of oil in a particular region and the world at large. OPEC-countries account for over 40% of world oil production. Especially, the Middle East, particularly the Gulf basin, where there are the largest oil fields in the world, is rich for oil reserves (OPEC, 2015). Oil is extracted ...

Executive Summary

Marketing planning provides a guide for a business’ marketing operations outlining the action plan with strategies that are based on well analyzed market and business products. In that respect, this plan presents a marketing plan for Himalaya Shampoo that operates in India providing hair care shampoo products. The Business has been identified to have suitable resources, structure and management to enhance competitiveness in addition to having opportunities that draw from positive external environment. In that respect, the business target market is selected to include low income group and a high income group that is to be served with two hair shampoo products. The ...

Executive Summary

Burberry is a British fashion house, which offers luxurious pieces and accessories. It distributes everything going from clothing to accessories and even perfume, fragrances and household materials. It is an iconic British product and represents a true image of the British culture abroad. It was widely known by its distinctive tartan pattern, which has been subjected to a lot of copies around the world. The importance of the brand and its strength in the economic world can be figured by the fact that her majesty Queen Elizabeth II and his royal highness, prince of Wales have granted the company Royal Warrants. Burberry ...

Table of Contents
1.0 Executive Summary
4
2.0 Introduction
5
3.0 External analysis
5
3.1 Porter’s FIVE FORCES
5
3.1.1 Threat of Substitute Products and Services
5
3.1.2 Threat of New Entrants
6
3.1.3 Competitive Rivalry in the Industry
6
3.1.4 Bargaining Power of Supplies
6
3.1.5 Bargaining Power of Buyers
7
3.2 PESTEL Factors
7
3.2.1 Political
7
3.2.2 Economic Factors
8
3.2.3 Social
8
3.2.4 Technology
8
...