Essays on Horizons

Social Media Marketing

The emergence of social media technology has made it possible for an individual to communicate with a large number of people related to products and companies that offer them. It indicates the positive impact of consumer to consumer marketing in the diversified market. Social media is considered a hybrid tool for promotional activities. The main reason is that in the context of traditional advertising, it enables the companies to communicate with their customers and in the context to non-traditional advertising it enables customers to communicate with each other directly (Mangold & Faulds, 2009). Various companies use social media as the ...

1.1. The problem presented in the case was how the Chief Learning Officer (CLO) Tom Pederson, would transform the company by developing a strong company culture. Coming from a long history of struggles, employing talent of varying cultures to help get them thru the challenges they faced, the bank is now faced with the dilemma of how to merge these cultures to come up a with a unified organization. Pederson also had hesitations about the newly-implemented performance evaluation program, which is the first time employees are rated against the company’s vision and values. 1.2. As mentioned, one of ...

Literature Review

In the article, ‘Online Stars and the New Audience: How YouTube Creators Curate and Maintain Communities’, author and researcher Hector Postigo highlights the participatory culture of YouTube and how it manages to capitalize on bringing in valuable funding that is needed to help it not only be more visible but the choice for many successful entrepreneurs and businesses alike . Smith has defined the participatory culture of YouTube by explaining that content creators connect directly with their followers and thus the videos that are shared on the platform are a more personalized communication than mass information broadcast. Not only that, ...

Acknowledgements

The research was supported by [name of foundation] who provided the information on the company present and past. I would like to thank [name] for assistance with the information, sharing and evaluation the process of strategy building, sharing the ideas about the built strategy and telling what was done before to develop the company. I would also like to show my gratitude to [name] who gave some precious comments about the work of the company that helped to process the research and work out some ideas of improvement.

Approval Sheet

Executive Summary The case study of the Golden Horizon Placement Agency ...

Introduction

The Bank of America is one of the largest financial institutions in the United States of America. In accordance with 2015 reports, the company was the twenty-third biggest company in the United States in terms of gross revenue. When the company acquired Merill Lynch in 2009, it became one of the most significant wealth and investment management corporations in the world, demonstrating 10-12% increase of its assets and portfolio annually (Bank of America, 2016). Holding more than 14% of all banking deposits in the United States, the firm has presence in all regions of the United States and in ...

1. Use of Analytics in Accounting Understanding data is seen as important in the areas of strategizing and decision-making for finance and business in general. This is developed in accounting using the field of analytics accounting. According to Cao, Roman and Stewart (425), accounting analytics describes the manner in which financial statements and non-financial metrics are attached to interpret financial and accounting performance of a business. The interest that this will be having is one of forecasting that the accounting analytics will be presenting for the future performance of the company or the business. Notably, Chan and Kogan (13) ...

Paul Carter is a disabled journalist who was born with no legs or rather the lower limbs. Essentially, Paul Carter is one of the co-directors of the Markthree Media, which is also an award winning TV production entity. When introducing himself in any forum, Carter mentions this using a characteristically instigated humor that those who often read his Backlash column available in the Disability Now magazine easily understand. Based on the interview, Carter informs us that he was born with a condition of cerebral palsy because he was prematurely born with a two and a half. He has had ...

What is the basis of hermeneutic inquiry?

The basis of hermeneutic inquiry is the use of methods that allow for a deeper level of connection with the content. Rather than being based on a critical inquiry, hermeneutics are developed through a more basic method. Hermeneutics moves beyond simple descriptions in an attempt to better understand what is being communicated or represented within a text. The focus is therefore on making the effort to commit to viewing the content from the point of view of the author. This is done through the establishment of principles that allow for the researcher to develop a more profound attachment to ...

Multiculturalism and diversity are important elements to an individual’s and community’s experience. As a testament to this statement, I recently worked with refugees in my community. This experience would help me understand the various customs, behaviors, and values that formed an essential part of their lives. It was also an experience I hoped to offer me a well-rounded education on multiculturalism. The following discussion details my individual, relational, communal effect analysis of the time spent at this event. It proves that by attending such events, I would appreciate the value of cultural diversity in broadening my horizons. ...