Essays on Personalization

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

Introduction

Atherosclerotic cardiovascular disease (CVD) involves peripheral circulation, the brain, and the heart. The disease is a primary health issue in many countries around the world (Sawhney, et al., 2012). CVD develops through complex processes involving novel risk markers and common risk factors. Decades of research have demonstrated that a sibling’s or parent’s family history is linked to the development of atherosclerotic CVD (Gupta et al., 2013; Nelson, 2013; Imes and Lewis, 2014), which manifests as peripheral arterial disorder, stroke, and coronary heart disorder (CHD). Various Mendelian disorders have also been shown to contribute to atherosclerotic CVD. Although ...

Introduction

Changes and developments in the technology and in the internet led to enhancements in the creativity in relation to marketing. In addition, technology enabled numerous innovations to build up. To cope with the continuous change in the innovations, the companies started to focus on the differentiation of applications and activities to reach the consumers through diversified communication devices. The key aspects of the communication devices are mobile devices. In today’s diversified business environment, mobile phones, smart phones, PDAs (Personal Digital Assistant), notebook and tablets PCs are considered key mobile devises. The earlier described mobile devices are able to ...

Research into the relationship between staff levels and outcomes in patient care is important in order to ensure that those receiving healthcare are given the most valuable service possible. The effect that staff levels have on patient care is an essential factor in the overall level of success that their treatment will see. In determining the relationship between these two factors, it is important to critically assess the general values that nurses themselves have as well as their patients when receiving care. Furthermore, the level of burnout, or physical, mental, and emotional exhaustion that nurses feel due to high ...

Trend

A key trend is facing the global retail market regarding shifting demographics. Although the baby boomers have been the key generation that defined the retail market, they are ageing and being replaced by the Generation Y households (PWC 3).

Relevance to retail

The ageing of the baby boomers is increasing the retailers’ focus on a young generation defined by vitality. The generation is technologically savvy, hence taxing the retailers to adapt formats and channels to their needs and abilities (Oracle 3). In that respect, the traditional retailing that involve physical stores is being challenged to adapt better ways such as online platforms ...

Introduction

The analysis of Apple Inc. illustrates several challenges that company is facing in the modern business environment. It was identified that in order to grow organically and sustainably in international business environment, Apple should focus on the following three aspects: review current exclusivity policy in the growing economies and markets, such as India; change the pricing policy to widen the target customer range and penetrate middle class segment; introduce simpler and more user-friendly devices to the market to attract new customer, who looks for simplicity and basic use of smartphone. With the above in mind, the organization will require ...

Golden Circle

Starbucks Coffee Company is a story of success for many. The relity is that the copmany’s business path is contimuously fascinating for many reasons. First of all, it has become an example of an integrated supply chain, which involves all the stakeholders on the upstream and downstream and brings forward global business with local business model. Secondly, Starbucks built a strong brand, based not only on innovative and forward-thinking business model in operations and Human Resource Management, but also due to its pioneer projects in Corporate Social Responsibility and the special way it treats its suppliers. Finally, for ...

Introduction

Staples.com is an online store for office products and a source of other office solutions. It provides furniture, affordable copy and print services, office supplies, technology to offices and boardrooms through its online ecommerce site which was created and operationalized in 1986. Since its inception, the firm’s internet sales have reached $25 billion and rank behind Amazon in terms of online sales (Staples.com, 2016). Staples.com has its headquarters in Boston United States of America. Today it has presence in Americas, Europe, Asia and Australia meaning that the firm serves diverse customers of different demographic profiles. This is a ...

Coherence Principle and Personalization Principle in e-Learning

With current market conditions getting more challenging, business imposes more requirements to employees performance and qualifications. Every day new concepts and technologies are introduced, and professionals need to master them quickly and apply to business tasks fulfillment. In such cases many companies take advantage of e-Learning. In reference to business-oriented needs e-Learning is content and instructional methods delivered on a computer and designed to build knowledge and skills related to individual or organizational goals (Clarks, 2002). A vast variety of e-Learning courses are being designed, but not all of them address the learning requirements with proper quality level. Therefore, ...

Personalization technology includes ideas from user profiling, information retrieval, user interface design, and artificial intelligence to develop information services, which are sensitive and proactive to the individual preferences. Personalization helps in impacting the bottom line because the consumers feel important as relevant information pertaining to their choice is displayed to them, and the organization can benefit by increasing conversions. Nordstorm.com suggests shoes or a tie that goes with the suit or a similar suit in the same category . Personalization impacts the bottom line even when it is used in direct mails, emails, and online shopping. Personalization strikes a balance ...

Introduction

For several years the United States maintains the operation of the first past approach in the election process. With that, the government of the country is seemed to be locked within the two major political parties due to the fact that any external party is deprived from the opportunity to enter the political arena and rule the agenda of the country. Meanwhile, the existing two political groups in the United States are regarded to have dramatically different agenda so that the voters are frustrated with the government. Accordingly, the majority of the people in the United States express the ...