Essays on Pest Analysis

The institutional affiliation

Chevron Corporation is an American publicly traded international energy corporation with a headquarters located in San Ramon, California. Chevron is considered to be one of the largest oil and gas conglomerates operating in about 180 countries all over the world (Chevron, 2015). In the year 2015, the Chevron’s revenues reached $129.92 billion, while the operating income was estimated at $158 million (Chevron, 2015). The company is divided into three technology companies, namely, Chevron Energy Technology, Chevron Technology Ventures, and Chevron Information Technology. The major technology centers are situated in Australia, the United Kingdom, and the United States. The ...

InstaCart: Food Delivery Business

Before venturing into any market, it is imperative to research the various factors which may impact the business in that particular environment. One of the tools widely used to conduct an analysis of the external business environment is the PESTLE analysis (Arline, 2014). A PESTLE analysis refers to a tool employed by marketers to analyze the external factors that may impact the success of an organization. The outcome of a PESTLE analysis can be used by an organization to pinpoint threats and weaknesses facing an organization. In this paper, we shall conduct a pest analysis for InstaCart food delivery ...

Introduction

The Marriot International and Renaissance Long Beach Hotel has come under fire after the hotel received a lawsuit from two women over alleged sexual harassment claims. Luz Cuevas and Teresa Evangelista allege that different employees working for the hotel sexually harassed them on more than one occasion and that female workers from the Latin region have on several occasions been the targets for physical, emotional, verbal and sexual harassment by senior employees at the Marriot Hotel. The two women filing the lawsuit against the hotel are Luz Cuevas and Teresa Evangelista who work at the hotel as an on-call ...

Background

The Chinese market is characterized by a population, which is vibrant and large enough to facilitate and ensure the growth of businesses in China. The coffee consumption market is one, which has been on an increasing trajectory in terms of increase in the number of consumers for the product. The culture of the consumption of the product was increased by the presence of Starbucks a western franchise that delivers coffee in various parts of the world, and which has been the highest force of competition for Maan Coffee franchise. However, the greatest problem affecting the business entity associated with ...

Term Paper

Marketing Warner Edwards Gins in China Introduction Globalisation has caused many companies around the world to move from their country of operation to other jurisdictions to set up various businesses. This approach is through foreign direct investment which includes the use of various techniques to ensure that a corporate entity establishes a business in a foreign jurisdiction with the view of making profits and attaining other long-term goals. The international business environment has numerous issues and challenges and this creates the need for the utilisation of a unique system of strategic management in order to thrive and survive in ...

INTRODUCTION

Tourism and hospitality have formed one of the world's fast growing industry and expanding at a rapid pace. It is an appealing industry that positively contributed to economic growth of developing and developed countries. The hospitality industry remains the intensive key resource of tourism, hotel such as Waldorf Astoria Beijing takes up the corporate responsibility to balance the social, economic and sustainability needs of their business as well as the communities. This hotel has been awarded Traveler's Choice Awards: - Trip Advisor in 2013 (Waldorf Astoria 2016). If these hospitality industries do not support tourism then a negative impact ...

Executive Summary

Luxury Swap is an innovative web-based product exchange service. Modeled on e-bay's exchange program, Luxury Swap introduces an unparalleled service in KSA, first, and hopes to expand into GCC, East Europe, North America and world at large. The service connects upper class / sellers, who have unneeded luxury products, and middle class/ buyers, who, although having rising disposable income, cannot afford to purchase luxury products at retail prices. This report is made up of five sections: (1) Service Information, (2). PEST Analysis & SWOT Analysis, (3) Strategic Marketing Objectives, (4) Market Segmentation & Positioning and (5) Four Ps Strategies and (6) ...

Management SWOT and PEST Tools

Management SWOT and PEST Tools

Introduction

In the management field, PEST and SWOT analysis can be used to help in decision-making. SWOT is a useful tool that can be used for strategic planning, the evaluation of competitors, and product and business development. The PEST analysis refers to Political, Economic, Social, and Technological issues that may affect a business in one way or another. This is useful in conducting the industry analysis to evaluate the external factors that may impact a business. According to Scott-Quinn, a SWOT analysis is useful in summarizing key issues that arise from the assessment of the ...

Introducing

Begun in 1987, Red Bull is a Thai-Austrian company that currently sells the world-famous Red Bull energy drink. The company itself was founded by the Austrian Dietrich Mateschitz, who was inspired by the drinks that are common in places like Thailand (Red Bull 2016). The first Red Bull energy drink—that is, the drink that is commonly recognized today, rather than the earlier iterations of the drink—was first sold in 1987. Red Bull is commonly considered to be the world’s first real targeted “energy drink,” and remains a powerful figurehead in the market to this day. According ...

Abstract

The report focuses on the market analysis for Redbox Automated Retail, LLC. The company provides customers with Blu-ray, video game, and DVD rentals through a variety of automated retail kiosks/self-care kiosks located in various convenience, drug, and grocery stores. The main clienteles for the company include the gamers, family oriented renters, and youth renters. The company uses its different automated retail kiosks in meeting the customer demands of speed, cutting-edge technology, reasonable prices, new releases, and convenience. The environmental factors that affect the way Redbox Company conducts its business include the laws and regulations in the DVD, game, and ...

Introduction

Costa Coffee is a multinational coffee company, founded in 1971 and headquartered in Dunstable, Bedfordshire. Founded by Costa family, the company started as a wholesale operation, working with specialist Italian Coffee shops. In 1995, the organization was acquired by Whitbread, who adopted very aggressive growth strategy, expanding the physical operation of Costa Coffee to over 2,800 shops across 30 countries. With over 1700 stores in the United Kingdom account for a major part of the total revenue of the company. Costa Coffee employs over 45,000 people and serves 25 million customers annually. Costa Coffee operations are complex, ...

Industry Analysis for Backpack in Canada

Backpack is included in the baggage industry, which is increasingly growing industry in the world. Industry Analysis for Backpack can be carried out by PEST analysis, which represents Political factors, economic factors, social factors, and technological factors, and by Porter’s Five Forces, which are competitive rivalry, bargaining power of buyers, bargaining power of suppliers, threat of substitute, and threat of New Entrants (Aghazadeh). There are organized and unorganized segments in luggage market of Canada.

PEST Analysis

Political and Legal Factors The political and legal factors that exert their impact on the luggage industry in Canada are stability of the political ...

Environmental Scan

Under Armour is a sporting apparel manufacturer and wholesaler for women, men and youth. Their products feature special moisture-wick fabrics engineered in a diverse range of styles and designs for the performance athlete in any climate and at any age. Under Armour's products are worn by athletes at all levels including professional as well as consumers living active lifestyles. In 2015, Under Armour grew approximately 20% in revenues from year prior, generating global revenues of $4..9 billion and maintaining an operating income of $503 million.(Mann 2016) The majority of its net revenues are generated from wholesale sales of ...

Introduction

The rapid increase in the technology has made the life easy for the human or it can be said that it has made us lazy to some extent. People find it irritating to get up from the bed to turn off the lights and to overcome this hassle, a new product Superlight is made. The Superlight is a MIPOR LED light bulb with a voltage of 100~240V / 50~60 Hz. It can be operated through its software application that is made available on Google Play store for Android users and also on the Apple Store for iPhone ...

Introduction

Squeezed juice and bottle juices are of high preference as opposed to juices, which are flavored, colored, and added preservatives. Fresh juices and fruits are also in a better position to be bought if the competing juice substitute is made using unhealthy and artificial ingredients. The reason as to why the fresh juices made in trucks are preferred is their availability especially in an area that has high temperatures. I supermarkets, you will find products that are added preservatives to improve their shelf life, a quality that makes fresh juice from fruits highly demanded. Most consumers prefer making their ...

PEST analysis (sometimes referred to as STEP analysis) is a marketing instrument designed to reveal political, economic, social and technological aspects of an external company environment that affect its business. In PEST analysis, politics is studied because it determines the authority that forms the surroundings of the company and receiving the key resources for its functioning. The main reason of studying economics is creation of resource distribution map at the state level, which is an essential condition of entrepreneurial activity. Consumer preferences are of the same importance and are determined by the social component of the PEST analysis. The ...

Introduction

This report discusses the strategies that are used by Trader Joe’s. It discusses the problems that Trader Joe is facing related to strategies and how those problems can be solved. The following things will be discussed in detail that which strategies Trader Joe’s should use to improve its performance and to gain a competitive advantage. In short, this report is a strategic analysis of Trader Joe’s.

Company Background

Trader Joe’s was established by a person named “Coulombe.” After completing his education, Coulombe started working with a company. He worked some time with a company and after that ...

Environmental analysis can be defined as the evaluation of the most likely or most probable effects of external forces and conditions on an organization’s continued existence and strategies for growth. Macro Environment on the other hand can be defined as the major external factors that influence a company’s decision making process, strategies and performance. The major macro environmental factors include legal, political, demographics, social conditions, technological changes and natural forces (Doole, 2005). The discussion around this topic is constrained to a case study the Marriot Hotels and Resorts. Macro environment analysis is the first step towards strategic ...

(Caltex Brands 2016-2018)

Executive Summary

This report outlines a marketing plan for Chevron Singapore (Caltex brand). It has been observed that sales volume by Chevron Corporation has been declining over the past three years, and that is why this marketing plan was formulated to increase the sales volume, increase the Caltex brand awareness in those troubled markets and improve stakeholder and customer relationships between Chevron and the public. For a successful marketing plan, certain strategies which include PEST, SWOT, and Industry analysis were carried out. In PEST analysis, the factors arising from political, economic, social and Technological environments were analyzed. To ...

Executive Summary

Organizations operate in an environment that is highly uncertain and that is largely beyond their control. Environmental analysis not only feeds the marketing process but is the backbone of any planning process of an organization (Comeford and Callaghan , nd). For any organization to have successful business strategies it is imperative for the external environment to be analyzed. This paper will therefore explore the environmental factors that affect the business operations of the California Pizza Chicken-USA, hereinafter referred to as the CPK. To conduct the external environmental analysis the paper will explore the macro- environment (PEST analysis) and the micro-environment ( ...