Essays on Tag Line

Evolution of a Brand: Johnnie Walker

Branding plays a major role in developing the image of a product to the customers. It is a means of attracting and maintaining customer loyalty if well presented. This essay focuses on the evolution of the Johnnie Walker brand over the years. Johnnie Walker is currently the world’s best-selling whiskey, and its premium price makes it the top-seller, going by the revenues accrued. Having existed for over two centuries, Johnnie Walker has managed to remain one of the world’s finest whiskeys. Innovation and reinvention have been among the greatest tenets that have allowed the company to grow ...

Abstract

The main objective of this dissertation is to explore the impact of technology on places where people eat. In order to encounter, the impact of technology Yoko sizzler has been chosen. The interview-based questionnaires were distributed among 100 customers who were available at Yoko Sizzlers. Therefore, the gathered data is based on 100 responses, which includes both males and females. Technology has an immense impact on restaurants and hospitality industry; it has been encountered through several researches, and this research is another effort to contribute in prior work. It has been encountered that technology advancement plays an ...

Ads are very important tools in the promotion of goods and services, which connect the product providers to their potential customers in the society. Advertisers use the commercials to promote their products through creating specific appeals on their potential customers. In the article Advertising’s fifteen basic appeals,” Jib Fowles looks at how commercials work through examining the emotional sub rational appeals that are employed in the commercials. Fowles indicates that we encounter very many ads in everyday life; however, we only pay attention to very few of these ads. The advertisers find emotional appeals that find their way ...

Introduction

“Family Fun Amusement Park” is based in New York city and draws customers primarily from the region and also from the neighbouring states. The park has a wude variety of children rides aand a petting zoo. An additional land with a large pond has been recently ourchased and a water park and family campground is being constructed.

Market Analysis

The target market for the Family Fun Amusement park shall include the following market segments: Demographic Segmentation: On the basis of demographic factors, the target market for the Family Fun Amusement Park shall include males and females in the age group of 4-25 years, 20-45 ...

Introduction

The primary intent of every advertising campaign is to position the product features, attributes and services in the hearts and minds of the consumers. Also, to create a separate identity from the competition in the same product/service category is also the main objective of an advertising campaign. If the execution is done effectively in view of the target market and the appropriate communication, then a value proposition is created that helps the product eventually to transform from a product to brand.

The analysis will be done for two selected print Advertisement for Toyota and Nissan Cruisers.

According to Du Plessis, (2005), every advertising campaign is fulfills an objective; as a result, the primary objective of an advertising ...

Lamborghini has toyed over the four-door concept car, the Lamborghini Estoque, since 2008. The first sedan sports car concept was unveiled in 2008 at the Paris auto show. This announcement raised interest among Lamborghini fans, but hopes of producing the four-door sedan has remained by the wayside. Since the late 1980s, Lamborghini has maintained the convertible corral and coupe formats. Increased consumer interest in the Aston Martin Rapid and Porsche Panamera sedans raised interest from Lamborghini company executives to venture into the sedan market. Unlike Gallardo, Murcielago, or Aventador two-seat supercars, the four-door Lamborghini was expected to have its ...

Market segment refers to group of individuals who posses same needs as well as choices (Jobber 20). Mountain dew is segmented primarily based on lifestyle and demography within a market of extreme sports and adventurer. Mountain dew targets young executives and college students aged 12-28 years. Cold drinks are popular among this cohort and are part of their lifestyle. They target lifestyle of their customers as reflected within their advertisements.

Product Line

The concept Market Mix was initially designed to explain the correct combination, in a definite set of conditions, of the four factors which are the core of a marketing plan of a product ( ...

Branding is the most vital aspects of the business, no matter the business is large or small. An effectual brand strategy provides greater greater edge in order to increase the competitive markets/ it reflects the promise that the company has made to the customer (Davis, 2009). Branding strategy is the reflective of the brand attributes and the benefits that are associates with the products because branding indicates product features. Particularly for the fast moving consumer goods companies branding is essential and is frequently used in this sector (Mann & Kaur, 2013). Keeping this view we will adopt such a branding strategy ...

All communication is regarded persuasive because one has the capacity to stimulate others mind by conveying his/her thoughts and feelings. Advertising is a form of communication which—deemed persuasive—has become very vital to the global competitive market. The main objective of all companies is to sell their products. Thus, these companies spend millions of money on advertisements to convey information about themselves and their products. Consumers also rely heavily on advertisements before they purchase a product (Lin, 8446). Advertising media such as TV commercials and print ads are effective tools to show the image of a commodity and the corporation managing ...