Digital Communication Business Plans Samples For Students

Executive Summary

Mission Statement
Situation Analysis
General Electric (GE) is an American multinational conglomerate corporation founded by Thomas A. Edison in 1878 and is headquartered in Fairfield, Connecticut. It serves diverse industries such as aviation, consumer electronics, electrical distribution, energy, finance, and healthcare, among others. The company has operations in major markets in more than 100 countries across the world (www.ge.com). In 2015, GE ranked among the Fortune 500 as the 8th-largest firm in the U.S. by gross revenue, and the 21st most profitable company (www.fortune.com & forbes.com, 2015). As of 2016 the company was listed the ninth-largest in the world among ...

Introduction

Business connectivity is very essential in the globalised world. Productivity is increased in any business where computers and hence users are connected through a network that is much easier and secure. Some of the benefits realized through connectivity are the ability to share information with different users who are geographically dispersed amongst different locations. File sharing as well as instant messaging is made possible through connectivity. These desires are what drive Acme manufacturing to venture into the networked environment. Acme manufacturing has branches in most parts of the united stated as well as new branch I china. It is essential ...

As advertising executive and in an effort to identify the new business for the agency the plan as directed by management for Rockstar energy drink.
The brand is a success in term of creating a niche for its drinks and having revenues exceeding $1 billion annual threshold, still the brand as stated in the chart below is a far third player in the sports drink industry dominated primarily by Red Bull and followed by Monster.
As stated on caffeine informer (2014), the chart clearly showcase Red Bull as the dominant leader, with the growth of Monster evident, however the % share ...